Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Solution and Analysis
Intro
Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Solution is the largest publishing business with a highest market share in the China's book retail market. CMP has ended up being a specialized information supplier and a large thorough Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Critical Problems
CMP has spent its 60 years journey efficiently, being an effective publishing house, however, the altering macro market trends and forces bring certain challenges to the publishing market in general and Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Help in specific. These elements include;
• Entryway of the new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Enhancement of science and innovation.
The improvement of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the business could be used to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Solution has certain strengths that can be utilized to reduce the hazards, get rid of the weakness and avail the opportunities. Strengths of CMP are given as follows;
• The long term experience of Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Solution in the publishing industry i.e. 60 years permits the company to offer high quality items at a lower cost utilizing its prior experiences.
• The technical resources and abilities produced by its successful journey provide a competitive benefit to CMP.
• Huge item portfolioof CMP helps it to diversify its threat and provide high value to its consumers.
• Strong monetary position enables the business to think about numerous development opportunities with no worry of raising fund externally.
Weak points
Along with the strengths, the business has certain weaknesses which might increase constraints for the business in implementing its development program. The weak points of Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Help are provided as follows;
• Despite of being a science and technology publishing company, the business still has traditional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose particular growth plans to prevent its dependence over the Chinese markets to achieve long term growth.
Opportunities
Although, the growth of the publishing market is decreasing given that 2008, affecting Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Solution as well, however the growth might be revived by availing specific opportunities provided in the market. The marketplace chances for CMP include;
• The company might also introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP could think about an advancement program through the growth towards foreign markets in order to decrease its reliance over Chinese markets by using its large funds.
Dangers
The changing macro patterns in the market and increasing competition in the publishing industry has actually posed specific hazards to Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might result in decreasing market share of Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Solution due to the customer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing industry increase the risk for CMP to lose its competitive position in the market, as competitors can gain a strong customer base by utilizing specific methods like aggressive promotion, quality products, etc.
• Entrance of new publishing companies in the market together with presence of high competitors increases the hazard of losing the customer base.
Financial Analysis.
The company has a rather competitive financial performance. Due to lack of data, the monetary ratios of CMP might not be calculated. Nevertheless, the overall monetary efficiency of the company could be evaluated by using the graphs given up the case Appendices. It might be evaluated from the Appendix III that the annual overall incomes of CMP during the duration 2000-2012 are growing at a high growth rate, revealing that the annual need of the products of Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Analysis is growing and the company is rather efficient in bring in a large number of customers at a potential cost.
In addition to it, the second graph which reveals the yearly growth in the Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Help overall assets, reveals that the company is rather efficient in including worth to its properties through its revenues. The growth in possessions shows that the total worth of the company is likewise increasing with increasing the overall incomes. (Unidentified, 2013).
Another monetary analysis of the business utilizing the offered data might be the analysis concerning the circulation of overall profits of the company. Major part of the earnings of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other business segments with a prospective development to attain its future development goal.
PESTEL Analysis
PESTEL analysis might be conducted to learn the various external forces impacting the efficiency of the company and the current patterns in the external environment of the company. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a considerable influence on the frame of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is highly monitored and guided by the Publicity Department of the Communist Party of China. It could be said that the total political forces impacting CMP organisation are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Cost-effective.
Financial forces affecting the publishing sector in basic and the Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Help in particular includesthe costs of paper, the earnings level of customers, the inflation rate, and the total GDP growth of the nation. All these forces integrate impact the need for the publishing market. Along with it, the economic policies related to the import of books affect the general organisation at CPM. Nevertheless, China's economic conditions are rather beneficial for CMP with high GDP growth and consumer earnings level.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the changing consumer preferences.
Technological.
Technological forces affecting the CMP consist of the technological advancement in the reading techniques etc. Improvement of science and innovation along with the increase of digital publishing could lower the need for the CMP items, if particular actions would not be taken quickly.
Environmental.
Ecological forces affecting Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Solution consists of the concerns of environmental communities over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink utilized while publishing should not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal guidelines regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be authorized initially by the Federal government to be entered in the publishing market. The regulation forbids direct involvement of foreign entities and people in the publishing sector.
Market Analysis (Porter's 5 Forces Design).
Porter's Five Forces Model might be utilized to examine the appearance of the publishing industry China. A short analysis of the Porter's Five Forces is given as follows;.
Threat of New Entrants.
Risks of new entrants in the Chinese Publishing Industry is moderate. The potential growth in the industry tends to attract brand-new entrants to the publishing market. However, the presence of extreme competitors and the requirement of big capital tends to demotivate new entrants to go into in the marketplace.
Risk of Substitution.
Danger of Substitution is high for the Chinese Publishing Market. The substitute products for the published files is the documents presented in the digital libraries on particular websites. The changing consumer preferences towards digital knowing increase the danger of substitution for the market.
Competitive Competition.
Competitive competition in the publishing industry is high. The existence of large number of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, brand-new entrants are also participating in the market increasing the competitors for CMP.
Bargaining Power of Provider.
The major providers of the Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Analysis include the suppliers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the overall bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Haggling power of buyer in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive rates.
Rivals Analysis.
CMP runs in a highly competitive industry with the presence of a great deal of competitors. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Help consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close competitors of CMP. Founded in the same duration, CIP publishes comparable type of books. For a big period, CIP held the largest market share, and still ranks 3rd and second in various market sectors, with a major concentrate on educational publications. CIP functions as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the marketplace share of Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Solution easily in the existing market scenario.
Posts and telecommunication Press (PTP).
It was also established in the same duration as Innovation In Multi Invention Contexts Mapping Solutions To Technological And Intellectual Property Complexity Case Study Solution and CIP. It is likewise one of the prominent players in the publishing industry with an annual total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing number of Clients
• Development chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present using existing capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company sections to the new one can lead the company to lose need of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the business together with the industry analysis and the rival analysis, Alternative 2 is suggested to CMP to achieve its future development. As the preferences are shifting towards digital publishing and the business need an instant option to avoid the declining industry development. For that reason, introduction of digital publishing might show to be an immediate service with low amount of threat for the company. The business might also think about the expansion program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the company needs to first collects the data related to the consumer need, the prospective markets, the government regulations and the data related to the rivals presented in the market. If the initial offering proves a success, the company should go for the other markets. In this way the company would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining given that 2008, showing a threat to the company's long term existence, however the scenario can be managed by considering an advancement plan in the future. The company might consider introducing digital publishingin its existing market to execute its advancement program at instant basis and to avoid the danger of failure for entrance in the new markets.
