Innovation Magic Case Study Solution and Analysis
Intro
Innovation Magic Case Study Solution is the biggest publishing business with a highest market share in the China's book retail market. CMP supplies a number of services including; gathering information, processing information and interaction services. Significant business sections of the business consist of; books, regulars, consultancy and distribution. The business has a huge product portfolio and its significant products include books, periodicals, online media, exhibitions, research reports etc. Innovation Magic Case Study Solution has actually ended up being a specialized information provider and a large comprehensive Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Vital Problems
CMP has actually invested its 60 years journey smoothly, being an effective publishing house, nevertheless, the altering macro market patterns and forces bring certain difficulties to the publishing market in basic and Innovation Magic Case Study Help in particular. These factors include;
• Entryway of the brand-new publishing firms in the industry.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Improvement of science and innovation.
The improvement of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the business could be utilized to pursue the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Innovation Magic Case Study Solution has particular strengths that can be utilized to decrease the threats, overcome the weakness and obtain the chances. Strengths of CMP are provided as follows;
• The long term experience of Innovation Magic Case Study Help in the publishing industry i.e. 60 years enables the business to supply high quality products at a lower expense using its previous experiences.
• The technical resources and abilities generated by its effective journey provide a competitive advantage to CMP.
• Vast product portfolioof CMP assists it to diversify its threat and provide high value to its clients.
• Strong financial position enables the business to consider a number of advancement chances with no fear of raising fund externally.
Weak points
In addition to the strengths, the business has certain weak points which might increase constraints for the company in implementing its advancement program. The weak points of Innovation Magic Case Study Help are provided as follows;
• Despite of being a science and technology publishing company, the company still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It needs to propose particular expansion strategies to avoid its dependence over the Chinese markets to attain long term growth.
Opportunities
Although, the development of the publishing industry is declining considering that 2008, impacting Innovation Magic Case Study Help also, however the growth might be restored by availing specific chances presented in the market. The marketplace chances for CMP include;
• The company might also introduce Digital Publishing by utilizing its long term technical experience and a strong customer acknowledgment in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to minimize its reliance over Chinese markets by utilizing its vast funds.
Threats
The altering macro trends in the market and increasing competitors in the publishing industry has actually positioned specific risks to Innovation Magic Case Study Help including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could lead to decreasing market share of Innovation Magic Case Study Analysis due to the customer shift towards digital libraries.
• The presence of large number of competitors in the publishing industry increase the danger for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by utilizing certain methods like aggressive promotion, quality items, and so on
• Entrance of new publishing companies in the market along with existence of high competitors increases the danger of losing the client base.
Financial Analysis.
The business has a rather competitive monetary performance. Due to absence of data, the monetary ratios of CMP might not be calculated. Nevertheless, the overall financial performance of the business might be analyzed by utilizing the charts given up the case Appendices. It might be examined from the Appendix III that the yearly overall profits of CMP throughout the duration 2000-2012 are growing at a high growth rate, showing that the yearly need of the items of Innovation Magic Case Study Help is growing and the company is rather efficient in bring in a a great deal of clients at a possible cost.
Together with it, the second chart which reveals the yearly development in the Innovation Magic Case Study Help overall possessions, reveals that the business is rather effective in including worth to its possessions through its revenues. The development in possessions reveals that the overall value of the company is likewise increasing with increasing the total earnings. (Unknown, 2013).
Another financial analysis of the business utilizing the provided information might be the analysis relating to the distribution of total earnings of the business. Major part of the revenues of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company could move towards other service sections with a possible development to attain its future development objective.
PESTEL Analysis
PESTEL analysis might be conducted to find out the different external forces affecting the efficiency of the business and the recent patterns in the external environment of the company. A short PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant influence on the frame of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is extremely supervised and directed by the Promotion Department of the Communist Celebration of China. For that reason, it might be stated that the general political forces affecting Innovation Magic Case Study Solution service are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in basic and the Innovation Magic Case Study Solution in specific includesthe costs of paper, the earnings level of consumers, the inflation rate, and the general GDP development of the country. All these forces combine impact the demand for the publishing market. Together with it, the financial policies related to the import of books affect the overall business at CPM. However, China's financial conditions are quite beneficial for CMP with high GDP growth and consumer earnings level.
Social and Demographical.
The consumer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP must focus on digital publishing to fulfill the altering customer preferences.
Technological.
Technological forces impacting the CMP consist of the technological advancement in the reading methods etc. Improvement of science and technology along with the increase of digital publishing might minimize the need for the CMP items, if certain actions would not be taken quickly.
Environmental.
Environmental forces impacting Innovation Magic Case Study Analysis consists of the concerns of environmental neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink utilized while publishing needs to not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal regulations relating to the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be authorized first by the Government to be entered in the publishing market. The ordinance forbids direct participation of foreign entities and people in the publishing sector.
Market Analysis (Porter's Five Forces Model).
Porter's 5 Forces Model might be utilized to evaluate the beauty of the publishing industry China. A quick analysis of the Porter's 5 Forces is provided as follows;.
Threat of New Entrants.
Threats of new entrants in the Chinese Publishing Industry is moderate. The prospective growth in the market tends to attract brand-new entrants to the publishing market. The presence of intense competition and the requirement of huge capital tends to demotivate new entrants to enter in the market.
Threat of Replacement.
Risk of Substitution is high for the Chinese Publishing Industry. The replacement items for the published documents is the files presented in the digital libraries on specific websites. The altering consumer choices towards digital learning increase the risk of replacement for the market.
Competitive Rivalry.
Competitive competition in the publishing market is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, brand-new entrants are likewise entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The major providers of the Innovation Magic Case Study Solution consist of the suppliers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of purchaser in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive rates.
Competitors Analysis.
CMP operates in a highly competitive market with the existence of large number of competitors. The company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Innovation Magic Case Study Analysis include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP quickly in the existing market situation.
Posts and telecommunication Press (PTP).
It was also established in the same period as Innovation Magic Case Study Help and CIP. It is likewise one of the popular players in the publishing market with a yearly overall earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing number of Customers
• Development opportunities.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Use of prospective resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present utilizing existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company sections to the new one can lead the company to lose demand of its items in the market.
Recommendations
With the deep analysis of the internal and external environment of the company in addition to the market analysis and the competitor analysis, Alternative 2 is advised to CMP to accomplish its future advancement. As the preferences are shifting towards digital publishing and the business require an immediate service to prevent the decreasing market growth. Therefore, introduction of digital publishing might show to be an immediate solution with low quantity of threat for the company. However, the company could likewise consider the expansion program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its product portfolio, the business must first collects the data related to the consumer need, the potential markets, the federal government policies and the information related to the rivals presented in the market. If the preliminary offering proves a success, the company needs to go for the other markets. In this method the business would be able to execute its digital publishing program.
Conclusion
The development of the publishing market is decreasing considering that 2008, revealing a threat to the company's long term presence, however the circumstance can be managed by thinking about an advancement strategy in the future. The company could think about presenting digital publishingin its existing market to implement its development program at instant basis and to avoid the threat of failure for entryway in the brand-new markets.
