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Innovation Magic Case Study Solution and Analysis


Intro

Innovation Magic Case Study Analysis is the biggest publishing company with a highest market share in the China's book retail market. CMP offers a number of services consisting of; gathering information, processing details and communication services. Significant service segments of the business consist of; books, periodicals, consultancy and distribution. The business has a huge product portfolio and its significant products include books, regulars, online media, exhibitions, research study reports etc. Innovation Magic Case Study Analysis has become a specialized details service provider and a large comprehensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.

Important Concerns

CMP has spent its 60 years journey efficiently, being a successful publishing home, nevertheless, the altering macro market patterns and forces bring particular obstacles to the publishing market in general and Innovation Magic Case Study Analysis in specific. These aspects include;

• Entryway of the new publishing firms in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and innovation.
Executive Summary
The improvement of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the abilities of the business could be utilized to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Innovation Magic Case Study Help has particular strengths that can be used to minimize the dangers, conquer the weakness and get the opportunities. Strengths of CMP are given as follows;

• The long term experience of Innovation Magic Case Study Solution in the publishing market i.e. 60 years enables the business to provide high quality items at a lower expense utilizing its previous experiences.
• The technical resources and abilities generated by its successful journey supply a competitive benefit to CMP.
• Large item portfolioof CMP assists it to diversify its danger and provide high value to its customers.
• Strong monetary position enables the business to consider numerous advancement chances without any worry of raising fund externally.

Weak points

Together with the strengths, the company has particular weak points which could increase restraints for the business in executing its advancement program. The weaknesses of Innovation Magic Case Study Help are provided as follows;

• Despite of being a science and innovation publishing company, the company still has traditional ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It must propose particular expansion plans to avoid its reliance over the Chinese markets to achieve long term growth.
Porter's 5 Forces Analysis
Opportunities

The development of the publishing industry is declining since 2008, affecting Innovation Magic Case Study Solution as well, however the development could be restored by availing certain opportunities presented in the market. The market opportunities for CMP consist of;

• The business might also present Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP could think about a development program through the expansion towards foreign markets in order to minimize its dependence over Chinese markets by utilizing its huge financial resources.

Risks

The changing macro patterns in the market and increasing competition in the publishing market has posed specific dangers to Innovation Magic Case Study Analysis consisting of;( Gurel, 2017).

• Introduction of digital publishing i.e. digital libraries could cause decreasing market share of Innovation Magic Case Study Help due to the consumer shift towards virtual libraries.
• The presence of large number of rivals in the publishing market increase the threat for CMP to lose its competitive position in the market, as competitors can acquire a strong consumer base by utilizing particular strategies like aggressive promo, quality items, etc.
• Entrance of brand-new publishing firms in the market in addition to presence of high competition increases the danger of losing the consumer base.

Financial Analysis.
Swot Analysis
The business has a quite competitive financial efficiency. Due to lack of data, the monetary ratios of CMP could not be determined. Nevertheless, the total monetary performance of the business could be examined by utilizing the charts given in the case Appendices. It could be examined from the Appendix III that the yearly overall profits of CMP during the period 2000-2012 are growing at a high growth rate, showing that the annual demand of the products of Innovation Magic Case Study Help is growing and the company is rather effective in attracting a large number of customers at a potential price.

Along with it, the 2nd graph which shows the annual development in the Innovation Magic Case Study Help overall properties, shows that the business is quite effective in adding value to its properties through its incomes. The development in possessions reveals that the overall worth of the company is likewise increasing with increasing the total earnings. (Unknown, 2013).

Another financial analysis of the business utilizing the offered data might be the analysis regarding the circulation of total profits of the business. Major part of the profits of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business could move towards other organisation segments with a prospective growth to attain its future development goal.

PESTEL Analysis

PESTEL analysis might be carried out to learn the numerous external forces affecting the efficiency of the business and the current trends in the external environment of the business. A quick PESTEL analysis of the business is provided as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a substantial effect on the mindset of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely supervised and directed by the Promotion Department of the Communist Party of China. For that reason, it might be said that the total political forces affecting Innovation Magic Case Study Analysis service are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.

Cost-effective.

Economic forces impacting the publishing sector in general and the Innovation Magic Case Study Help in specific includesthe prices of paper, the earnings level of customers, the inflation rate, and the general GDP development of the country. All these forces integrate effect the demand for the publishing market. Together with it, the financial policies connected to the import of books affect the total service at CPM. China's economic conditions are rather beneficial for CMP with high GDP development and consumer earnings level.

Social and Demographical.

Social and demographical forces consist of the population development, the customer's choices towards reading helpful materials and so on. China has the highest population in the world with a high population development, showing the increasing variety of consumers of the Innovation Magic Case Study Analysis. The customer choices are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP should focus on digital publishing to satisfy the changing consumer preferences.

Technological.

Technological forces impacting the CMP consist of the technological advancement in the reading techniques etc. Improvement of science and innovation along with the rise of digital publishing might lower the need for the CMP items, if specific actions would not be taken soon.

Environmental.
Vrio Analysis
Ecological forces impacting Innovation Magic Case Study Help consists of the concerns of environmental communities over the use of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink utilized while publishing ought to not be harmful for the environment.

Legal.

Legal regulations for the publishing sector at whole are high. The legal guidelines regarding the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Federal government to be gone into in the publishing market. The ordinance prohibits direct involvement of foreign entities and people in the publishing sector.

Industry Analysis (Porter's Five Forces Model).

Porter's Five Forces Design could be utilized to examine the attractiveness of the publishing industry China. A quick analysis of the Porter's Five Forces is offered as follows;.

Risk of New Entrants.

Threats of new entrants in the Chinese Publishing Industry is moderate. The possible development in the industry tends to bring in new entrants to the publishing industry. The existence of extreme competitors and the requirement of substantial capital tends to demotivate new entrants to go into in the market.

Danger of Replacement.

Hazard of Substitution is high for the Chinese Publishing Industry. The alternative products for the published documents is the documents provided in the digital libraries on specific sites. The altering consumer preferences towards digital knowing increase the threat of substitution for the industry.

Competitive Competition.

Competitive competition in the publishing industry is high. The presence of a great deal of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are likewise participating in the market increasing the competition for CMP.

Bargaining Power of Supplier.

The major providers of the Innovation Magic Case Study Help include the suppliers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of supplier for CMP is low.

Bargaining Power of Buyer.

Negotiating power of buyer in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive prices.

Rivals Analysis.

CMP operates in an extremely competitive market with the presence of large number of competitors. However, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Innovation Magic Case Study Solution consist of;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Industry Press (CIP).

CIPis one of the close competitors of CMP. Founded in the very same duration, CIP publishes similar type of books. For a large time period, CIP held the biggest market share, and still ranks second and third in different market sections, with a significant focus on educational publications. CIP acts as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the marketplace share of Innovation Magic Case Study Analysis quickly in the existing market circumstance.

Posts and telecommunication Press (PTP).

It was likewise founded in the very same period as Innovation Magic Case Study Solution and CIP. It is also one of the prominent players in the publishing market with a yearly total incomes of RMB 550 million in 2010.

Alternatives

Alternative-1: Broaden towards New Markets

Pros

• Minimizing dependence over the Chinese markets.
• Increasing number of Consumers
• Growth opportunities.
• Avoiding the effect of market saturation in the Chinese publishing industry.

Cons
Recommendations
• Use of prospective resources in expansion.
• Danger of failure in brand-new markets.
• Time consuming.

Alernative-2: Introduce Digital Publishing

Pros

• Sustaining consumer base.
• Approaching new markets.
• Easy to present using existing abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to clients.

Cons

• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service sectors to the brand-new one can lead the company to lose need of its items in the market.

Suggestions

With the deep analysis of the external and internal environment of the business together with the market analysis and the competitor analysis, Alternative 2 is advised to CMP to accomplish its future development. As the choices are moving towards digital publishing and the business require an instant solution to prevent the decreasing industry growth. For that reason, introduction of digital publishing might prove to be an instant service with low amount of danger for the company. However, the business could also consider the growth program after the success of its digital publishing program.

Application

In order to present digital publishing in its product portfolio, the company needs to first collects the information related to the customer demand, the potential markets, the federal government policies and the information related to the competitors provided in the market. If the initial offering proves a success, the company needs to go for the other markets. In this method the company would be able to execute its digital publishing program.

Conclusion

The growth of the publishing market is decreasing considering that 2008, revealing a risk to the business's long term presence, but the circumstance can be controlled by thinking about a development plan in the future. The business could consider introducing digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the threat of failure for entryway in the new markets.

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