Intellectual Property Intermediaries Case Study Solution and Analysis
Intro
Intellectual Property Intermediaries Case Study Help is the largest publishing business with a highest market share in the China's book retail market. CMP has ended up being a specialized info provider and a large comprehensive Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.
Critical Problems
Although, Intellectual Property Intermediaries Case Study Help has actually invested its 60 years journey efficiently, being an effective publishing home, however, the altering macro market patterns and forces bring particular obstacles to the publishing market in general and CMP in particular. These factors include;
• Entrance of the brand-new publishing firms in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Enhancement of science and innovation.
The improvement of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the capabilities of the business could be used to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Intellectual Property Intermediaries Case Study Solution has specific strengths that can be utilized to minimize the risks, overcome the weak point and get the chances. Strengths of CMP are provided as follows;
• The long term experience of Intellectual Property Intermediaries Case Study Analysis in the publishing market i.e. 60 years permits the company to offer high quality items at a lower cost utilizing its prior experiences.
• The technical resources and capabilities produced by its effective journey supply a competitive advantage to CMP.
• Huge product portfolioof CMP helps it to diversify its danger and offer high value to its clients.
• Strong financial position allows the company to think about several advancement chances with no fear of raising fund externally.
Weaknesses
In addition to the strengths, the company has specific weak points which could increase restraints for the company in implementing its development program. The weaknesses of Intellectual Property Intermediaries Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing firm, the business still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It should propose particular growth strategies to prevent its dependence over the Chinese markets to attain long term development.
Opportunities
Although, the development of the publishing industry is declining considering that 2008, affecting Intellectual Property Intermediaries Case Study Analysis as well, however the growth could be restored by availing certain opportunities presented in the market. The marketplace chances for CMP include;
• The business could also introduce Digital Publishing by using its long term technical experience and a strong customer acknowledgment in the market.
• CMP might think about an advancement program through the expansion towards foreign markets in order to lower its dependence over Chinese markets by utilizing its large funds.
Hazards
The changing macro trends in the market and increasing competitors in the publishing market has actually presented particular risks to Intellectual Property Intermediaries Case Study Analysis consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might result in declining market share of Intellectual Property Intermediaries Case Study Solution due to the consumer shift towards digital libraries.
• The existence of large number of competitors in the publishing market increase the threat for CMP to lose its competitive position in the market, as rivals can get a strong consumer base by using specific methods like aggressive promotion, quality products, and so on
• Entryway of new publishing companies in the market along with presence of high competitors increases the threat of losing the consumer base.
Financial Analysis.
Due to absence of data, the monetary ratios of CMP could not be computed. It might be examined from the Appendix III that the yearly total profits of Intellectual Property Intermediaries Case Study Help during the period 2000-2012 are growing at a high growth rate, revealing that the yearly demand of the items of CMP is growing and the business is quite effective in attracting a large number of consumers at a potential price.
In addition to it, the 2nd chart which shows the yearly growth in the Intellectual Property Intermediaries Case Study Help overall assets, reveals that the business is quite effective in adding worth to its properties through its incomes. The development in possessions reveals that the overall worth of the firm is also increasing with increasing the total incomes. (Unknown, 2013).
Another monetary analysis of the company utilizing the offered data could be the analysis regarding the circulation of overall profits of the company. Huge part of the earnings of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other business segments with a prospective growth to accomplish its future advancement goal.
PESTEL Analysis
PESTEL analysis might be carried out to discover the numerous external forces impacting the performance of the business and the current patterns in the external environment of the business. A quick PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant influence on the state of mind of individuals about the communist ideology of the federal government, therefore, the publishing sector is highly supervised and directed by the Publicity Department of the Communist Celebration of China. It might be stated that the total political forces affecting CMP service are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Financial forces impacting the publishing sector in general and the CMP in particular includesthe rates of paper, the earnings level of customers, the inflation rate, and the total GDP growth of the country. All these forces combine effect the demand for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population growth, the customer's choices towards checking out helpful products etc. China has the highest population in the world with a high population development, showing the increasing variety of consumers of the Intellectual Property Intermediaries Case Study Solution. The consumer choices are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the changing consumer choices.
Technological.
Technological forces impacting the CMP consist of the technological development in the reading techniques etc. Improvement of science and technology in addition to the increase of digital publishing might reduce the demand for the CMP items, if certain actions would not be taken soon.
Environmental.
Ecological forces impacting Intellectual Property Intermediaries Case Study Solution consists of the concerns of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink utilized while publishing needs to not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's Five Forces Design might be utilized to analyze the beauty of the publishing industry China. A quick analysis of the Porter's 5 Forces is given as follows;.
Danger of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Industry is moderate. The possible development in the market tends to attract brand-new entrants to the publishing industry. The presence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.
Hazard of Replacement.
Danger of Replacement is high for the Chinese Publishing Market. The alternative products for the released files is the documents presented in the virtual libraries on certain websites. The changing customer choices towards digital learning increase the hazard of alternative for the industry.
Competitive Competition.
Competitive rivalry in the publishing market is high. The presence of large number of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, new entrants are also entering into the market increasing the competitors for CMP.
Bargaining Power of Provider.
The major providers of the Intellectual Property Intermediaries Case Study Help consist of the providers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Haggling power of purchaser in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive prices.
Competitors Analysis.
CMP operates in an extremely competitive industry with the presence of large number of rivals. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Intellectual Property Intermediaries Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the present market circumstance.
Posts and telecommunication Press (PTP).
It was likewise founded in the same duration as Intellectual Property Intermediaries Case Study Help and CIP. It is also one of the prominent gamers in the publishing market with an annual overall earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Customers
• Growth opportunities.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in growth.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to introduce using existing capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio offers high worth to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sections to the new one can lead the business to lose need of its products in the market.
Suggestions
With the deep analysis of the internal and external environment of the company along with the market analysis and the competitor analysis, Alternative 2 is advised to CMP to attain its future development. As the preferences are shifting towards digital publishing and the company need an instant service to prevent the decreasing industry growth. For that reason, intro of digital publishing could prove to be an immediate option with low quantity of risk for the company. Nevertheless, the company could likewise consider the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its product portfolio, the business should first collects the data connected to the consumer demand, the prospective markets, the government regulations and the data connected to the competitors provided in the market. After that, the business must decide one prospective sector for its preliminary offering. It needs to collect research that how it could separate its digital publishing from the existing competitors' products. The steps above the company must go for the initial offering. The business should go for the other markets if the initial offering proves a success. In this way the business would have the ability to implement its digital publishing program.
Conclusion
The growth of the publishing industry is declining since 2008, revealing a hazard to the company's long term presence, however the situation can be controlled by considering an advancement strategy in the future. The business could think about presenting digital publishingin its existing market to execute its development program at immediate basis and to avoid the risk of failure for entryway in the new markets.
