Intellectual Property International Law Case Study Solution and Analysis
Introduction
Intellectual Property International Law Case Study Solution is the biggest publishing business with a highest market share in the China's book retail market. CMP has actually become a specialized information company and a big comprehensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Crucial Problems
CMP has actually spent its 60 years journey smoothly, being an effective publishing home, nevertheless, the altering macro market patterns and forces bring specific challenges to the publishing industry in general and Intellectual Property International Law Case Study Solution in particular. These factors consist of;
• Entrance of the new publishing companies in the market.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Improvement of science and technology.
The change of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the company could be used to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Intellectual Property International Law Case Study Help has specific strengths that can be made use of to minimize the dangers, conquer the weak point and avail the opportunities. Strengths of CMP are given as follows;
• The long term experience of Intellectual Property International Law Case Study Solution in the publishing market i.e. 60 years enables the company to provide high quality products at a lower expense utilizing its previous experiences.
• The technical resources and capabilities produced by its effective journey provide a competitive advantage to CMP.
• Large product portfolioof CMP assists it to diversify its threat and offer high value to its customers.
• Strong monetary position permits the business to think about a number of advancement chances without any worry of raising fund externally.
Weak points
Together with the strengths, the business has specific weaknesses which might increase constraints for the company in executing its development program. The weaknesses of Intellectual Property International Law Case Study Analysis are provided as follows;
• Despite of being a science and innovation publishing company, the business still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It must propose particular expansion plans to avoid its reliance over the Chinese markets to achieve long term growth.
Opportunities
The development of the publishing market is decreasing because 2008, impacting Intellectual Property International Law Case Study Analysis as well, but the development could be revived by availing specific chances provided in the market. The market chances for CMP consist of;
• The company might also present Digital Publishing by utilizing its long term technical experience and a strong consumer recognition in the market.
• CMP could consider a development program through the growth towards foreign markets in order to reduce its dependence over Chinese markets by using its vast funds.
Risks
The changing macro patterns in the market and increasing competitors in the publishing market has actually presented particular dangers to Intellectual Property International Law Case Study Help consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could cause declining market share of Intellectual Property International Law Case Study Analysis due to the customer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing industry increase the risk for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by utilizing certain strategies like aggressive promo, quality items, and so on
• Entryway of brand-new publishing firms in the industry together with existence of high competitors increases the risk of losing the client base.
Financial Analysis.
Due to absence of data, the financial ratios of CMP might not be computed. It might be analyzed from the Appendix III that the annual total profits of Intellectual Property International Law Case Study Help throughout the period 2000-2012 are growing at a high development rate, revealing that the annual demand of the items of CMP is growing and the company is rather efficient in attracting a big number of clients at a possible price.
Along with it, the 2nd chart which shows the yearly growth in the Intellectual Property International Law Case Study Help total possessions, reveals that the company is quite effective in adding value to its properties through its earnings. The growth in possessions reveals that the overall worth of the company is likewise increasing with increasing the overall profits. (Unknown, 2013).
Another financial analysis of the business using the offered data might be the analysis regarding the distribution of overall incomes of the business. Huge part of the incomes of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company could move towards other organisation sectors with a potential growth to accomplish its future development goal.
PESTEL Analysis
PESTEL analysis might be carried out to find out the numerous external forces impacting the efficiency of the business and the recent patterns in the external environment of the business. A quick PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a considerable influence on the state of mind of the people about the communist ideology of the government, therefore, the publishing sector is extremely supervised and directed by the Publicity Department of the Communist Party of China. Therefore, it could be said that the total political forces affecting Intellectual Property International Law Case Study Solution organisation are high. The federal government policies regarding the publishing sector are likewise increasing with the passage of time.
Economical.
Financial forces affecting the publishing sector in general and the CMP in particular includesthe costs of paper, the earnings level of customers, the inflation rate, and the overall GDP development of the nation. All these forces integrate effect the demand for the publishing market.
Social and Demographical.
Social and demographical forces include the population development, the customer's preferences towards checking out helpful products and so on. China has the highest population on the planet with a high population development, revealing the increasing variety of consumers of the Intellectual Property International Law Case Study Help. However, the customer choices are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP should concentrate on digital publishing to meet the changing customer preferences.
Technological.
Technological forces impacting the CMP consist of the technological development in the reading methods etc. Improvement of science and technology together with the increase of digital publishing could minimize the need for the CMP items, if particular actions would not be taken soon.
Environmental.
Ecological forces affecting Intellectual Property International Law Case Study Analysis includes the issues of ecological communities over the use of paper in publishing books. The paper utilized in the books while publishing is required to be non reusable and the ink used while publishing should not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized initially by the Federal government to be gone into in the publishing market.
Market Analysis (Porter's Five Forces Design).
Porter's Five Forces Design might be utilized to analyze the beauty of the publishing industry China. A short analysis of the Porter's Five Forces is provided as follows;.
Threat of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Market is moderate. The prospective development in the market tends to bring in brand-new entrants to the publishing market. Nevertheless, the existence of intense competitors and the requirement of substantial capital tends to demotivate brand-new entrants to enter in the marketplace.
Hazard of Replacement.
Threat of Replacement is high for the Chinese Publishing Market. The alternative products for the published files is the files presented in the virtual libraries on certain websites. The changing customer preferences towards digital knowing increase the risk of alternative for the industry.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The existence of large number of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, brand-new entrants are also entering into the market increasing the competition for CMP.
Bargaining Power of Supplier.
The major suppliers of the Intellectual Property International Law Case Study Solution include the providers of the paper for releasing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the overall bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of buyer in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality files at competitive costs.
Competitors Analysis.
CMP operates in a highly competitive market with the existence of large number of competitors. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Intellectual Property International Law Case Study Help consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close rivals of CMP. Founded in the exact same duration, CIP publishes similar type of books. For a large time period, CIP held the biggest market share, and still ranks 3rd and second in different market segments, with a significant focus on academic publications. CIP serves as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the marketplace share of Intellectual Property International Law Case Study Help easily in the current market scenario.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also established in the very same duration as CMP and CIP. It ranks sixth in the state-owned publishers in regards to service scale. It is also among the popular gamers in the publishing industry with an annual total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing variety of Customers
• Development opportunities.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Usage of potential resources in expansion.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce utilizing present capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business segments to the brand-new one can lead the business to lose demand of its products in the market.
Recommendations
With the deep analysis of the external and internal environment of the company together with the industry analysis and the rival analysis, Alternative 2 is advised to CMP to accomplish its future advancement. As the choices are moving towards digital publishing and the business require an instant solution to prevent the decreasing industry growth. Introduction of digital publishing might show to be an immediate option with low quantity of threat for the company. The company could also consider the growth program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its product portfolio, the business should first gathers the data related to the consumer demand, the potential markets, the federal government guidelines and the data related to the rivals presented in the market. If the initial offering shows a success, the company should go for the other markets. In this method the business would be able to implement its digital publishing program.
Conclusion
The growth of the publishing industry is declining since 2008, showing a risk to the company's long term presence, however the scenario can be managed by thinking about a development strategy in the future. The company could consider presenting digital publishingin its existing market to execute its advancement program at instant basis and to prevent the threat of failure for entryway in the new markets.
