Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Solution and Analysis
Introduction
Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Analysis is the biggest publishing business with a greatest market share in the China's book retail market. CMP has actually ended up being a specialized details supplier and a big comprehensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Crucial Problems
CMP has invested its 60 years journey smoothly, being a successful publishing home, nevertheless, the altering macro market patterns and forces bring specific difficulties to the publishing industry in general and Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Help in particular. These aspects consist of;
• Entryway of the brand-new publishing firms in the industry.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and innovation.
The change of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the company could be used to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Solution has specific strengths that can be utilized to decrease the threats, overcome the weakness and get the chances. Strengths of CMP are offered as follows;
• The long term experience of Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Solution in the publishing industry i.e. 60 years permits the business to offer high quality products at a lower expense using its prior experiences.
• The technical resources and abilities produced by its effective journey provide a competitive benefit to CMP.
• Huge product portfolioof CMP helps it to diversify its risk and offer high worth to its consumers.
• Strong monetary position permits the company to think about several advancement chances without any worry of raising fund externally.
Weaknesses
Together with the strengths, the company has certain weak points which could increase restrictions for the company in executing its advancement program. The weaknesses of Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Analysis are given as follows;
• Despite of being a science and innovation publishing company, the business still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It ought to propose particular expansion plans to avoid its dependence over the Chinese markets to accomplish long term growth.
Opportunities
Although, the development of the publishing industry is declining given that 2008, affecting Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Help also, however the growth might be revived by availing particular chances presented in the market. The marketplace opportunities for CMP include;
• The company could also present Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP could think about a development program through the growth towards foreign markets in order to reduce its reliance over Chinese markets by using its vast financial resources.
Threats
The changing macro patterns in the market and increasing competition in the publishing industry has actually postured specific threats to Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might result in declining market share of Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Help due to the consumer shift towards virtual libraries.
• The presence of large number of competitors in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as competitors can acquire a strong consumer base by utilizing certain methods like aggressive promo, quality items, and so on
• Entryway of new publishing companies in the industry along with presence of high competition increases the threat of losing the consumer base.
Financial Analysis.
The company has a rather competitive monetary performance. Due to lack of information, the financial ratios of CMP might not be determined. Nevertheless, the overall monetary efficiency of the company might be examined by using the graphs given in the case Appendices. It could be evaluated from the Appendix III that the yearly total profits of CMP during the period 2000-2012 are growing at a high development rate, revealing that the annual need of the items of Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Help is growing and the business is rather efficient in bring in a a great deal of customers at a potential price.
In addition to it, the 2nd chart which shows the yearly growth in the Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Help total possessions, reveals that the company is rather effective in including value to its possessions through its profits. The growth in assets reveals that the overall worth of the firm is also increasing with increasing the total earnings. (Unidentified, 2013).
Another monetary analysis of the business utilizing the offered data could be the analysis concerning the distribution of overall incomes of the company. Huge part of the incomes of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business could move towards other service segments with a potential growth to accomplish its future development objective.
PESTEL Analysis
PESTEL analysis could be performed to find out the different external forces affecting the performance of the business and the recent patterns in the external environment of the company. A brief PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the frame of mind of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely monitored and assisted by the Promotion Department of the Communist Party of China. It might be said that the general political forces affecting CMP organisation are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in general and the CMP in specific includesthe rates of paper, the income level of customers, the inflation rate, and the overall GDP growth of the country. All these forces combine impact the need for the publishing market.
Social and Demographical.
Social and demographical forces include the population development, the customer's preferences towards checking out useful products and so on. China has the greatest population worldwide with a high population growth, showing the increasing variety of customers of the Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Help. The consumer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to concentrate on digital publishing to meet the changing consumer choices.
Technological.
Technological forces affecting the CMP include the technological advancement in the reading methods etc. Improvement of science and technology together with the increase of digital publishing could lower the demand for the CMP products, if particular actions would not be taken quickly.
Environmental.
Environmental forces impacting Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Solution includes the concerns of ecological communities over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink utilized while publishing needs to not be harmful for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. The legal regulations regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be approved first by the Federal government to be entered in the publishing market. The ordinance forbids direct involvement of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Design could be used to evaluate the beauty of the publishing market China. A brief analysis of the Porter's Five Forces is provided as follows;.
Risk of New Entrants.
Dangers of new entrants in the Chinese Publishing Market is moderate. The potential development in the industry tends to draw in new entrants to the publishing industry. The presence of intense competition and the requirement of substantial capital tends to demotivate new entrants to enter in the market.
Hazard of Alternative.
Danger of Alternative is high for the Chinese Publishing Market. The alternative items for the published documents is the documents presented in the virtual libraries on certain sites. The altering consumer choices towards digital learning increase the hazard of alternative for the market.
Competitive Competition.
Competitive competition in the publishing industry is high. The presence of large number of customers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Provider.
The significant suppliers of the Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Analysis include the suppliers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of purchaser in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the purchasers requires high quality files at competitive prices.
Rivals Analysis.
CMP operates in a highly competitive industry with the existence of large number of rivals. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Help include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close rivals of CMP. Founded in the very same duration, CIP releases similar kind of books. For a big time period, CIP held the largest market share, and still ranks 3rd and second in various market segments, with a major concentrate on instructional publications. CIP serves as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the marketplace share of Interview With Raj Datta Former Chief Knowledge Officer Of Mindtree Video Supplement Case Study Analysis easily in the existing market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also established in the same period as CMP and CIP. It ranks 6th in the state-owned publishers in regards to company scale. It is likewise among the prominent gamers in the publishing industry with a yearly total earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Minimizing dependence over the Chinese markets.
• Increasing number of Clients
• Growth opportunities.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to present using current abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business sectors to the brand-new one can lead the business to lose need of its items in the market.
Suggestions
With the deep analysis of the external and internal environment of the company in addition to the market analysis and the rival analysis, Alternative 2 is recommended to CMP to achieve its future advancement. As the preferences are shifting towards digital publishing and the business require an immediate option to prevent the decreasing industry growth. Introduction of digital publishing might prove to be an immediate solution with low quantity of threat for the company. The company might likewise consider the growth program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the company needs to initially collects the data related to the customer demand, the potential markets, the federal government policies and the data related to the competitors provided in the market. If the initial offering shows a success, the company should go for the other markets. In this way the company would be able to execute its digital publishing program.
Conclusion
The growth of the publishing market is decreasing given that 2008, showing a danger to the company's long term presence, however the situation can be controlled by considering an advancement plan in the future. The business could think about presenting digital publishingin its existing market to implement its advancement program at immediate basis and to avoid the risk of failure for entrance in the brand-new markets.
