Is Real Estate Real 2 Case Study Solution and Analysis
Intro
Is Real Estate Real 2 Case Study Solution is the largest publishing company with a greatest market share in the China's book retail market. CMP has actually ended up being a specialized information company and a big comprehensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Vital Concerns
Although, Is Real Estate Real 2 Case Study Help has actually invested its 60 years journey efficiently, being an effective publishing home, however, the changing macro market patterns and forces bring particular obstacles to the publishing industry in general and CMP in particular. These aspects consist of;
• Entrance of the new publishing firms in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Enhancement of science and technology.
The transformation of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the capabilities of the business could be utilized to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Is Real Estate Real 2 Case Study Analysis has certain strengths that can be used to lower the threats, overcome the weakness and obtain the chances. Strengths of CMP are given as follows;
• The long term experience of Is Real Estate Real 2 Case Study Analysis in the publishing market i.e. 60 years enables the company to offer high quality items at a lower cost utilizing its prior experiences.
• The technical resources and capabilities produced by its effective journey offer a competitive benefit to CMP.
• Huge product portfolioof CMP assists it to diversify its risk and provide high value to its clients.
• Strong financial position permits the company to think about numerous development chances without any fear of raising fund externally.
Weaknesses
Along with the strengths, the company has certain weaknesses which might increase restrictions for the business in implementing its development program. The weaknesses of Is Real Estate Real 2 Case Study Help are offered as follows;
• Despite of being a science and technology publishing company, the business still has standard methods ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose specific growth plans to avoid its dependence over the Chinese markets to attain long term development.
Opportunities
The development of the publishing industry is declining given that 2008, impacting Is Real Estate Real 2 Case Study Analysis as well, however the development could be revived by availing specific opportunities provided in the market. The market chances for CMP consist of;
• The company could likewise introduce Digital Publishing by using its long term technical experience and a strong consumer acknowledgment in the market.
• CMP might consider an advancement program through the growth towards foreign markets in order to minimize its dependence over Chinese markets by utilizing its vast funds.
Dangers
The altering macro patterns in the market and increasing competition in the publishing market has positioned particular risks to Is Real Estate Real 2 Case Study Solution including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could result in decreasing market share of Is Real Estate Real 2 Case Study Help due to the customer shift towards digital libraries.
• The existence of a great deal of rivals in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by utilizing specific strategies like aggressive promotion, quality products, etc.
• Entryway of brand-new publishing firms in the industry in addition to presence of high competition increases the threat of losing the consumer base.
Monetary Analysis.
Due to lack of information, the financial ratios of CMP could not be computed. It could be evaluated from the Appendix III that the annual total earnings of Is Real Estate Real 2 Case Study Analysis throughout the period 2000-2012 are growing at a high development rate, showing that the annual need of the products of CMP is growing and the company is rather effective in attracting a large number of customers at a potential price.
Together with it, the second chart which reveals the yearly development in the Is Real Estate Real 2 Case Study Analysis total properties, shows that the business is quite efficient in adding worth to its possessions through its incomes. The development in assets reveals that the overall worth of the company is likewise increasing with increasing the overall revenues. (Unknown, 2013).
Another monetary analysis of the company using the provided information could be the analysis regarding the circulation of overall earnings of the company. Major part of the incomes of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business could move towards other organisation sections with a prospective growth to achieve its future development objective.
PESTEL Analysis
PESTEL analysis might be carried out to discover the different external forces impacting the performance of the company and the current patterns in the external environment of the company. A brief PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the mindset of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely monitored and assisted by the Promotion Department of the Communist Celebration of China. Therefore, it could be stated that the general political forces affecting Is Real Estate Real 2 Case Study Analysis organisation are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in general and the Is Real Estate Real 2 Case Study Help in specific includesthe costs of paper, the earnings level of customers, the inflation rate, and the general GDP growth of the nation. All these forces combine impact the demand for the publishing market. Along with it, the economic policies connected to the import of books impact the overall company at CPM. Nevertheless, China's economic conditions are rather favorable for CMP with high GDP growth and consumer earnings level.
Social and Demographical.
Social and demographical forces consist of the population development, the customer's choices towards checking out useful products etc. China has the greatest population on the planet with a high population development, showing the increasing variety of customers of the Is Real Estate Real 2 Case Study Analysis. The consumer preferences are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP ought to focus on digital publishing to fulfill the altering customer choices.
Technological.
Technological forces affecting the CMP consist of the technological advancement in the reading techniques etc. Enhancement of science and innovation along with the increase of digital publishing could minimize the demand for the CMP items, if certain actions would not be taken quickly.
Environmental.
Ecological forces impacting Is Real Estate Real 2 Case Study Analysis consists of the issues of environmental neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink used while publishing should not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be approved first by the Federal government to be entered in the publishing market.
Market Analysis (Porter's 5 Forces Model).
Porter's Five Forces Model might be utilized to evaluate the attractiveness of the publishing industry China. A brief analysis of the Porter's Five Forces is offered as follows;.
Threat of New Entrants.
Hazards of new entrants in the Chinese Publishing Industry is moderate. The possible development in the market tends to draw in brand-new entrants to the publishing market. However, the presence of extreme competitors and the requirement of huge capital tends to demotivate brand-new entrants to enter in the marketplace.
Hazard of Substitution.
Hazard of Replacement is high for the Chinese Publishing Market. The replacement items for the published documents is the files provided in the digital libraries on certain sites. The changing customer preferences towards digital learning increase the hazard of alternative for the industry.
Competitive Competition.
Competitive rivalry in the publishing market is high. The existence of large number of consumers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, brand-new entrants are also participating in the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The significant providers of the Is Real Estate Real 2 Case Study Solution consist of the providers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the overall bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality documents at competitive rates.
Rivals Analysis.
CMP runs in an extremely competitive industry with the existence of a great deal of competitors. Nevertheless, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Is Real Estate Real 2 Case Study Help consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the existing market scenario.
Posts and telecommunication Press (PTP).
It was also founded in the very same duration as Is Real Estate Real 2 Case Study Help and CIP. It is likewise one of the prominent gamers in the publishing market with an annual overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing variety of Customers
• Development opportunities.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in growth.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce using existing abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio offers high worth to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sectors to the brand-new one can lead the business to lose demand of its items in the market.
Suggestions
As the choices are shifting towards digital publishing and the company require an immediate service to prevent the declining industry development. The business might likewise think about the expansion program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its item portfolio, the business should first collects the information associated with the consumer need, the potential markets, the government policies and the information connected to the rivals presented in the market. After that, the business needs to choose one potential section for its preliminary offering. It must gather research study that how it could differentiate its digital publishing from the existing rivals' products. After all the steps above the business should choose the initial offering. The business should go for the other markets if the initial offering proves a success. In this way the company would have the ability to implement its digital publishing program.
Conclusion
The growth of the publishing market is declining because 2008, showing a risk to the business's long term existence, but the circumstance can be controlled by considering an advancement strategy in the future. The business might consider introducing digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the risk of failure for entryway in the new markets.
