Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Solution and Analysis
Introduction
Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Analysis is the biggest publishing business with a greatest market share in the China's book retail market. CMP has ended up being a specialized info service provider and a large extensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Vital Issues
CMP has spent its 60 years journey smoothly, being an effective publishing home, nevertheless, the changing macro market patterns and forces bring particular difficulties to the publishing industry in general and Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Analysis in particular. These factors include;
• Entrance of the new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Improvement of science and innovation.
The change of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the abilities of the company could be utilized to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Help has specific strengths that can be used to minimize the risks, get rid of the weak point and obtain the chances. Strengths of CMP are provided as follows;
• The long term experience of Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Help in the publishing industry i.e. 60 years allows the business to offer high quality items at a lower cost using its prior experiences.
• The technical resources and capabilities created by its effective journey supply a competitive advantage to CMP.
• Large item portfolioof CMP assists it to diversify its danger and offer high worth to its customers.
• Strong financial position enables the company to think about several advancement opportunities with no worry of raising fund externally.
Weak points
Together with the strengths, the business has certain weak points which might increase constraints for the company in executing its development program. The weaknesses of Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Solution are provided as follows;
• Despite of being a science and innovation publishing firm, the company still has traditional ways ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It must propose specific expansion plans to prevent its reliance over the Chinese markets to attain long term development.
Opportunities
Although, the growth of the publishing industry is declining since 2008, affecting Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Analysis also, however the development could be restored by availing certain opportunities provided in the market. The marketplace chances for CMP consist of;
• The company might likewise introduce Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP might consider a development program through the growth towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its large funds.
Risks
The changing macro trends in the market and increasing competitors in the publishing market has postured certain dangers to Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might result in declining market share of Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Help due to the customer shift towards digital libraries.
• The existence of large number of rivals in the publishing market increase the threat for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by utilizing specific techniques like aggressive promotion, quality items, etc.
• Entryway of new publishing companies in the industry together with presence of high competition increases the hazard of losing the consumer base.
Monetary Analysis.
Due to lack of data, the financial ratios of CMP might not be computed. It might be analyzed from the Appendix III that the annual overall incomes of Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Help throughout the duration 2000-2012 are growing at a high growth rate, showing that the yearly need of the products of CMP is growing and the business is rather efficient in bring in a big number of customers at a possible price.
Together with it, the second graph which reveals the annual development in the Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Analysis total assets, shows that the company is quite efficient in including worth to its possessions through its revenues. The development in possessions reveals that the total value of the company is also increasing with increasing the overall profits. (Unknown, 2013).
Another financial analysis of the company using the provided data could be the analysis regarding the distribution of overall profits of the company. Huge part of the earnings of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company might move towards other company sections with a prospective growth to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis could be conducted to find out the numerous external forces impacting the performance of the company and the current trends in the external environment of the business. A short PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant impact on the state of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is extremely monitored and directed by the Promotion Department of the Communist Celebration of China. For that reason, it could be stated that the general political forces impacting Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Help service are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces affecting the publishing sector in basic and the CMP in specific includesthe rates of paper, the earnings level of consumers, the inflation rate, and the total GDP development of the country. All these forces integrate impact the demand for the publishing market.
Social and Demographical.
The consumer choices are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP ought to focus on digital publishing to satisfy the changing customer choices.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading strategies etc. Enhancement of science and innovation together with the increase of digital publishing might reduce the need for the CMP items, if specific actions would not be taken soon.
Environmental.
Ecological forces affecting Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Help consists of the concerns of environmental neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink utilized while publishing must not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal regulations regarding the publishing sector is managed by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be authorized initially by the Government to be entered in the publishing market. The ordinance forbids direct involvement of foreign entities and people in the publishing sector.
Industry Analysis (Porter's Five Forces Design).
Porter's Five Forces Design might be used to analyze the attractiveness of the publishing industry China. A brief analysis of the Porter's 5 Forces is provided as follows;.
Hazard of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Industry is moderate. The potential development in the market tends to attract brand-new entrants to the publishing industry. The presence of intense competitors and the requirement of huge capital tends to demotivate new entrants to go into in the market.
Threat of Alternative.
Threat of Substitution is high for the Chinese Publishing Industry. The replacement items for the released documents is the documents presented in the virtual libraries on particular sites. The changing consumer preferences towards digital knowing increase the threat of replacement for the industry.
Competitive Rivalry.
Competitive competition in the publishing market is high. The existence of large number of customers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive competition for CMP. Along with it, brand-new entrants are also participating in the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The major suppliers of the Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Solution include the suppliers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive costs.
Competitors Analysis.
CMP runs in a highly competitive market with the existence of large number of competitors. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Solution consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the current market situation.
Posts and telecommunication Press (PTP).
It was also established in the exact same duration as Job Offer Negotiation Exercise B Maximum Motivation Representative Instructions Case Study Analysis and CIP. It is also one of the prominent players in the publishing industry with an annual total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Clients
• Development chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in expansion.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present using current capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sections to the new one can lead the company to lose need of its products in the market.
Recommendations
With the deep analysis of the external and internal environment of the business together with the market analysis and the competitor analysis, Alternative 2 is recommended to CMP to attain its future development. As the preferences are moving towards digital publishing and the company require an instant service to avoid the decreasing industry development. For that reason, introduction of digital publishing could prove to be an instant service with low amount of threat for the business. The company might likewise think about the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the business must first collects the data associated with the consumer need, the potential markets, the federal government policies and the data associated with the competitors provided in the market. After that, the company should choose one possible sector for its initial offering. It should collect research that how it might differentiate its digital publishing from the existing competitors' products. After all the actions above the company need to opt for the preliminary offering. If the initial offering shows a success, the company ought to choose the other markets. In this method the business would have the ability to execute its digital publishing program.
Conclusion
The growth of the publishing industry is decreasing considering that 2008, showing a risk to the company's long term presence, but the circumstance can be managed by thinking about a development strategy in the future. The business could think about presenting digital publishingin its existing market to execute its advancement program at instant basis and to prevent the danger of failure for entryway in the brand-new markets.
