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Juner New Materials On The Road To Ipo Case Study Solution and Analysis


Introduction

Juner New Materials On The Road To Ipo Case Study Analysis is the largest publishing business with a greatest market share in the China's book retail market. CMP supplies a number of services consisting of; collecting info, processing details and interaction services. Significant company sectors of the company include; books, regulars, consultancy and distribution. The company has a vast product portfolio and its significant products consist of books, regulars, online media, exhibitions, research study reports etc. Juner New Materials On The Road To Ipo Case Study Help has become a specialized info supplier and a large thorough Science and Technology publishing company through the combination of print media, audio-visual media and the network media.

Critical Issues

Although, Juner New Materials On The Road To Ipo Case Study Solution has actually spent its 60 years journey efficiently, being a successful publishing home, however, the altering macro market patterns and forces bring certain obstacles to the publishing industry in basic and CMP in particular. These elements include;

• Entrance of the brand-new publishing companies in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Enhancement of science and innovation.
Executive Summary
The transformation of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the abilities of the business could be made use of to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Juner New Materials On The Road To Ipo Case Study Analysis has particular strengths that can be used to lower the risks, get rid of the weak point and get the opportunities. Strengths of CMP are offered as follows;

• The long term experience of Juner New Materials On The Road To Ipo Case Study Analysis in the publishing industry i.e. 60 years enables the company to offer high quality products at a lower cost utilizing its previous experiences.
• The technical resources and capabilities generated by its effective journey provide a competitive benefit to CMP.
• Vast item portfolioof CMP helps it to diversify its danger and supply high value to its consumers.
• Strong monetary position permits the business to consider a number of development chances with no fear of raising fund externally.

Weaknesses

Together with the strengths, the business has certain weaknesses which might increase restraints for the company in executing its advancement program. The weak points of Juner New Materials On The Road To Ipo Case Study Help are offered as follows;

• Despite of being a science and technology publishing company, the company still has traditional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It ought to propose particular expansion strategies to prevent its reliance over the Chinese markets to achieve long term development.
Porter's 5 Forces Analysis
Opportunities

Although, the development of the publishing market is decreasing given that 2008, impacting Juner New Materials On The Road To Ipo Case Study Help also, however the growth might be revived by availing particular chances provided in the market. The market chances for CMP consist of;

• The business could also present Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP could think about a development program through the expansion towards foreign markets in order to decrease its reliance over Chinese markets by utilizing its huge funds.

Hazards

The changing macro trends in the market and increasing competitors in the publishing industry has actually postured specific threats to Juner New Materials On The Road To Ipo Case Study Analysis consisting of;( Gurel, 2017).

• Intro of digital publishing i.e. virtual libraries could cause decreasing market share of Juner New Materials On The Road To Ipo Case Study Help due to the customer shift towards digital libraries.
• The presence of a great deal of rivals in the publishing industry increase the danger for CMP to lose its competitive position in the market, as rivals can gain a strong consumer base by using particular techniques like aggressive promo, quality items, and so on
• Entrance of new publishing firms in the market along with existence of high competitors increases the risk of losing the customer base.

Financial Analysis.
Swot Analysis
The company has a quite competitive monetary efficiency. Due to absence of data, the financial ratios of CMP might not be determined. The overall monetary performance of the company could be examined by utilizing the graphs given in the case Appendices. It might be examined from the Appendix III that the annual total profits of CMP during the duration 2000-2012 are growing at a high growth rate, showing that the annual need of the items of Juner New Materials On The Road To Ipo Case Study Help is growing and the business is rather effective in bring in a a great deal of clients at a potential cost.

Along with it, the 2nd graph which reveals the yearly growth in the Juner New Materials On The Road To Ipo Case Study Solution total properties, shows that the company is quite effective in adding value to its assets through its incomes. The growth in properties shows that the overall value of the company is also increasing with increasing the total profits. (Unknown, 2013).

Another financial analysis of the company using the offered information could be the analysis concerning the distribution of total incomes of the business. Major part of the earnings of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business might move towards other service sectors with a prospective growth to achieve its future development objective.

PESTEL Analysis

PESTEL analysis could be carried out to learn the numerous external forces impacting the efficiency of the business and the current patterns in the external environment of the company. A short PESTEL analysis of the business is provided as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a considerable impact on the state of mind of individuals about the communist ideology of the federal government, therefore, the publishing sector is highly supervised and guided by the Publicity Department of the Communist Party of China. Therefore, it could be stated that the total political forces impacting Juner New Materials On The Road To Ipo Case Study Solution company are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.

Affordable.

Financial forces affecting the publishing sector in basic and the Juner New Materials On The Road To Ipo Case Study Solution in particular includesthe costs of paper, the earnings level of consumers, the inflation rate, and the general GDP growth of the nation. All these forces integrate impact the demand for the publishing market. Along with it, the economic policies associated with the import of books impact the overall business at CPM. China's financial conditions are rather beneficial for CMP with high GDP development and customer earnings level.

Social and Demographical.

The customer choices are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to focus on digital publishing to satisfy the changing consumer choices.

Technological.

Technological forces impacting the CMP include the technological improvement in the reading techniques and so on. Enhancement of science and innovation together with the rise of digital publishing could decrease the need for the CMP products, if certain actions would not be taken quickly.

Environmental.
Vrio Analysis
Ecological forces affecting Juner New Materials On The Road To Ipo Case Study Solution includes the concerns of ecological communities over the usage of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink utilized while publishing needs to not be hazardous for the environment.

Legal.

Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be authorized first by the Federal government to be gone into in the publishing market.

Market Analysis (Porter's 5 Forces Design).

Porter's 5 Forces Model could be used to evaluate the beauty of the publishing industry China. A quick analysis of the Porter's 5 Forces is offered as follows;.

Threat of New Entrants.

Risks of new entrants in the Chinese Publishing Market is moderate. The possible growth in the industry tends to attract new entrants to the publishing industry. However, the existence of extreme competition and the requirement of substantial capital tends to demotivate brand-new entrants to enter in the market.

Danger of Alternative.

Hazard of Alternative is high for the Chinese Publishing Industry. The replacement products for the published files is the documents presented in the digital libraries on particular sites. The changing customer preferences towards digital learning increase the hazard of substitution for the market.

Competitive Competition.

Competitive competition in the publishing industry is high. The existence of a great deal of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, brand-new entrants are likewise participating in the marketplace increasing the competitors for CMP.

Bargaining Power of Supplier.

The significant suppliers of the Juner New Materials On The Road To Ipo Case Study Solution consist of the suppliers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of supplier for CMP is low.

Bargaining Power of Purchaser.

Haggling power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive prices.

Competitors Analysis.

CMP operates in a highly competitive industry with the existence of a great deal of rivals. The company has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Juner New Materials On The Road To Ipo Case Study Help consist of;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Industry Press (CIP).

CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the present market situation.

Posts and telecommunication Press (PTP).

It was likewise founded in the very same period as Juner New Materials On The Road To Ipo Case Study Analysis and CIP. It is likewise one of the popular gamers in the publishing market with a yearly overall profits of RMB 550 million in 2010.

Alternatives

Alternative-1: Expand towards New Markets

Pros

• Lowering reliance over the Chinese markets.
• Increasing variety of Clients
• Development opportunities.
• Avoiding the impact of market saturation in the Chinese publishing market.

Cons
Recommendations
• Use of potential resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.

Alernative-2: Present Digital Publishing

Pros

• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce utilizing current capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to customers.

Cons

• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company sections to the new one can lead the business to lose demand of its items in the market.

Suggestions

As the choices are shifting towards digital publishing and the company require an instant option to prevent the decreasing industry growth. The business could also think about the expansion program after the success of its digital publishing program.

Execution

In order to introduce digital publishing in its item portfolio, the business should first gathers the information connected to the customer need, the possible markets, the government guidelines and the information associated with the rivals provided in the market. After that, the business ought to decide one prospective section for its preliminary offering. It must gather research study that how it could distinguish its digital publishing from the existing competitors' items. After all the actions above the company should choose the initial offering. If the preliminary offering shows a success, the business needs to go for the other markets. In this way the business would have the ability to implement its digital publishing program.

Conclusion

The growth of the publishing market is declining since 2008, showing a danger to the company's long term existence, however the scenario can be managed by thinking about a development plan in the future. The company might think about presenting digital publishingin its existing market to implement its development program at immediate basis and to avoid the threat of failure for entrance in the new markets.

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