Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Solution and Analysis
Introduction
Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Help is the largest publishing company with a greatest market share in the China's book retail market. CMP provides a variety of services including; collecting info, processing info and interaction services. Major organisation segments of the business consist of; books, periodicals, consultancy and distribution. The business has a huge product portfolio and its significant products include books, regulars, online media, exhibits, research reports etc. Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Help has ended up being a specialized info provider and a large thorough Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Vital Issues
Although, Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Solution has actually spent its 60 years journey smoothly, being an effective publishing home, nevertheless, the changing macro market trends and forces bring specific difficulties to the publishing market in basic and CMP in specific. These factors include;
• Entrance of the brand-new publishing companies in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and technology.
The change of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the business could be used to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Solution has particular strengths that can be used to minimize the risks, overcome the weak point and obtain the chances. Strengths of CMP are offered as follows;
• The long term experience of Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Solution in the publishing market i.e. 60 years permits the company to supply high quality items at a lower cost utilizing its previous experiences.
• The technical resources and abilities generated by its effective journey provide a competitive benefit to CMP.
• Vast product portfolioof CMP assists it to diversify its risk and provide high value to its customers.
• Strong financial position allows the business to consider numerous development chances with no fear of raising fund externally.
Weaknesses
In addition to the strengths, the business has specific weak points which might increase constraints for the business in implementing its development program. The weaknesses of Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Solution are given as follows;
• Despite of being a science and technology publishing firm, the business still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It must propose specific growth strategies to prevent its dependence over the Chinese markets to achieve long term growth.
Opportunities
The development of the publishing market is declining considering that 2008, impacting Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Help as well, but the development might be restored by availing particular opportunities provided in the market. The market opportunities for CMP include;
• The company might likewise present Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP could consider a development program through the growth towards foreign markets in order to decrease its reliance over Chinese markets by using its large funds.
Hazards
The changing macro trends in the market and increasing competitors in the publishing market has actually positioned specific dangers to Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Help consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could cause decreasing market share of Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Solution due to the customer shift towards digital libraries.
• The presence of large number of rivals in the publishing industry increase the threat for CMP to lose its competitive position in the market, as rivals can get a strong customer base by using specific strategies like aggressive promo, quality products, and so on
• Entrance of new publishing firms in the industry together with existence of high competition increases the risk of losing the consumer base.
Financial Analysis.
Due to absence of data, the monetary ratios of CMP might not be computed. It might be examined from the Appendix III that the annual total earnings of Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Solution throughout the duration 2000-2012 are growing at a high development rate, revealing that the annual need of the products of CMP is growing and the business is quite effective in drawing in a big number of customers at a possible price.
Together with it, the second graph which reveals the annual development in the Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Help overall assets, reveals that the business is quite efficient in including worth to its assets through its revenues. The development in assets reveals that the overall worth of the company is also increasing with increasing the overall profits. (Unknown, 2013).
Another monetary analysis of the business using the given data could be the analysis concerning the distribution of overall incomes of the company. Major part of the profits of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other organisation sections with a potential growth to achieve its future advancement objective.
PESTEL Analysis
PESTEL analysis could be conducted to learn the different external forces impacting the efficiency of the company and the current patterns in the external environment of the business. A short PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant impact on the frame of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is highly monitored and assisted by the Promotion Department of the Communist Party of China. For that reason, it might be said that the general political forces affecting Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Analysis service are high. The federal government policies regarding the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces affecting the publishing sector in basic and the Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Help in specific includesthe prices of paper, the income level of consumers, the inflation rate, and the total GDP growth of the country. All these forces integrate effect the demand for the publishing market. Together with it, the financial policies associated with the import of books affect the overall service at CPM. China's economic conditions are quite favorable for CMP with high GDP development and consumer earnings level.
Social and Demographical.
The customer choices are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP should focus on digital publishing to fulfill the changing customer preferences.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading techniques and so on. Enhancement of science and innovation together with the rise of digital publishing might decrease the need for the CMP items, if specific actions would not be taken soon.
Environmental.
Ecological forces affecting Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Analysis consists of the concerns of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink used while publishing must not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized first by the Federal government to be entered in the publishing market.
Market Analysis (Porter's Five Forces Model).
Porter's 5 Forces Model could be used to analyze the appearance of the publishing industry China. A short analysis of the Porter's 5 Forces is offered as follows;.
Risk of New Entrants.
Dangers of new entrants in the Chinese Publishing Industry is moderate. The potential growth in the market tends to bring in new entrants to the publishing market. The existence of extreme competition and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.
Hazard of Alternative.
Risk of Substitution is high for the Chinese Publishing Market. The substitute products for the published files is the documents provided in the virtual libraries on specific websites. The altering customer preferences towards digital knowing increase the danger of alternative for the market.
Competitive Competition.
Competitive rivalry in the publishing market is high. The presence of large number of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, brand-new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Provider.
The significant providers of the Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Analysis include the suppliers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Haggling power of buyer in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality files at competitive prices.
Rivals Analysis.
CMP operates in a highly competitive market with the existence of a great deal of competitors. However, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Analysis include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close rivals of CMP. Founded in the exact same duration, CIP releases comparable kind of books. For a large time period, CIP held the biggest market share, and still ranks third and second in various market segments, with a significant concentrate on instructional publications. CIP serves as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the marketplace share of Koo Foundation Sun Yat Sen Cancer Center Breast Cancer Care In Taiwan Case Study Analysis quickly in the present market scenario.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also established in the very same duration as CMP and CIP. It ranks sixth in the state-owned publishers in regards to company scale. It is also one of the prominent players in the publishing industry with an annual overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Minimizing dependence over the Chinese markets.
• Increasing variety of Consumers
• Growth chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Use of potential resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present utilizing current abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio provides high worth to consumers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core organisation sectors to the brand-new one can lead the business to lose demand of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the business together with the market analysis and the competitor analysis, Alternative 2 is recommended to CMP to accomplish its future development. As the choices are shifting towards digital publishing and the company require an instant service to avoid the declining market development. Introduction of digital publishing could show to be an immediate option with low amount of threat for the company. However, the company might likewise consider the growth program after the success of its digital publishing program.
Execution
In order to present digital publishing in its item portfolio, the business must initially collects the information connected to the customer demand, the potential markets, the government policies and the information connected to the competitors provided in the market. After that, the business must decide one possible segment for its preliminary offering. It must gather research study that how it might distinguish its digital publishing from the existing competitors' items. After all the actions above the company should opt for the preliminary offering. The business should go for the other markets if the initial offering proves a success. In this way the business would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining given that 2008, revealing a danger to the company's long term presence, however the scenario can be controlled by thinking about a development strategy in the future. The business could consider presenting digital publishingin its existing market to execute its development program at immediate basis and to prevent the threat of failure for entrance in the brand-new markets.
