Kristens Cookie Company A1 3 Case Study Solution and Analysis
Intro
Kristens Cookie Company A1 3 Case Study Solution is the biggest publishing business with a greatest market share in the China's book retail market. CMP offers a variety of services consisting of; gathering info, processing info and communication services. Significant organisation sections of the business include; books, periodicals, consultancy and circulation. The company has a vast product portfolio and its significant products include books, periodicals, online media, exhibitions, research reports etc. Kristens Cookie Company A1 3 Case Study Help has become a specialized details supplier and a large detailed Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Important Concerns
CMP has invested its 60 years journey efficiently, being an effective publishing home, nevertheless, the altering macro market patterns and forces bring particular difficulties to the publishing industry in general and Kristens Cookie Company A1 3 Case Study Help in specific. These elements consist of;
• Entrance of the brand-new publishing firms in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and technology.
The transformation of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the abilities of the business could be utilized to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Kristens Cookie Company A1 3 Case Study Solution has specific strengths that can be made use of to lower the dangers, overcome the weak point and get the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Kristens Cookie Company A1 3 Case Study Solution in the publishing industry i.e. 60 years permits the company to supply high quality items at a lower cost using its previous experiences.
• The technical resources and abilities generated by its successful journey supply a competitive benefit to CMP.
• Vast item portfolioof CMP helps it to diversify its risk and supply high value to its consumers.
• Strong monetary position enables the business to consider several advancement chances without any worry of raising fund externally.
Weaknesses
In addition to the strengths, the company has certain weaknesses which might increase constraints for the business in executing its development program. The weak points of Kristens Cookie Company A1 3 Case Study Analysis are given as follows;
• Despite of being a science and innovation publishing company, the company still has traditional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It ought to propose particular expansion plans to prevent its reliance over the Chinese markets to achieve long term development.
Opportunities
Although, the development of the publishing industry is decreasing considering that 2008, impacting Kristens Cookie Company A1 3 Case Study Solution too, however the growth could be restored by availing specific chances provided in the market. The marketplace chances for CMP include;
• The business could likewise introduce Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP might consider a development program through the expansion towards foreign markets in order to reduce its dependence over Chinese markets by utilizing its large funds.
Dangers
The altering macro trends in the market and increasing competition in the publishing industry has actually positioned certain threats to Kristens Cookie Company A1 3 Case Study Help including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could result in declining market share of Kristens Cookie Company A1 3 Case Study Analysis due to the customer shift towards digital libraries.
• The existence of large number of rivals in the publishing market increase the risk for CMP to lose its competitive position in the market, as rivals can gain a strong customer base by using particular methods like aggressive promo, quality items, and so on
• Entryway of brand-new publishing firms in the industry together with existence of high competition increases the risk of losing the consumer base.
Financial Analysis.
The business has a rather competitive financial efficiency. Due to lack of data, the monetary ratios of CMP might not be computed. Nevertheless, the general financial performance of the company could be analyzed by using the charts given in the case Appendices. It might be analyzed from the Appendix III that the annual overall profits of CMP during the duration 2000-2012 are growing at a high growth rate, revealing that the annual demand of the items of Kristens Cookie Company A1 3 Case Study Analysis is growing and the company is rather efficient in attracting a large number of clients at a potential rate.
In addition to it, the 2nd graph which shows the annual development in the Kristens Cookie Company A1 3 Case Study Analysis overall assets, reveals that the company is rather efficient in including value to its possessions through its earnings. The development in assets shows that the total value of the company is likewise increasing with increasing the total revenues. (Unknown, 2013).
Another monetary analysis of the business using the offered data might be the analysis regarding the distribution of overall earnings of the company. Major part of the profits of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other business sections with a possible growth to achieve its future advancement objective.
PESTEL Analysis
PESTEL analysis might be conducted to discover the different external forces affecting the performance of the company and the current patterns in the external environment of the business. A quick PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial effect on the state of mind of the people about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and assisted by the Promotion Department of the Communist Party of China. It might be stated that the general political forces affecting CMP service are high. The government policies concerning the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in general and the Kristens Cookie Company A1 3 Case Study Solution in specific includesthe costs of paper, the earnings level of customers, the inflation rate, and the total GDP development of the country. All these forces combine impact the need for the publishing market. In addition to it, the economic policies connected to the import of books impact the general service at CPM. Nevertheless, China's financial conditions are quite beneficial for CMP with high GDP growth and consumer earnings level.
Social and Demographical.
The customer choices are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP needs to focus on digital publishing to meet the changing customer choices.
Technological.
Technological forces impacting the CMP consist of the technological development in the reading methods and so on. Enhancement of science and technology along with the rise of digital publishing might minimize the demand for the CMP products, if particular actions would not be taken soon.
Environmental.
Environmental forces affecting Kristens Cookie Company A1 3 Case Study Help consists of the issues of environmental communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing should not be damaging for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Regulation 1997 needs the publishers to be approved initially by the Government to be gone into in the publishing market.
Industry Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Design might be utilized to analyze the beauty of the publishing industry China. A quick analysis of the Porter's 5 Forces is provided as follows;.
Risk of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective growth in the market tends to bring in new entrants to the publishing industry. The presence of intense competitors and the requirement of big capital tends to demotivate new entrants to go into in the market.
Risk of Alternative.
Risk of Substitution is high for the Chinese Publishing Market. The replacement products for the released files is the documents provided in the digital libraries on specific websites. The changing consumer choices towards digital learning increase the threat of substitution for the industry.
Competitive Competition.
Competitive competition in the publishing market is high. The presence of large number of consumers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are likewise participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The major suppliers of the Kristens Cookie Company A1 3 Case Study Analysis consist of the providers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the overall bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive rates.
Rivals Analysis.
CMP operates in an extremely competitive market with the existence of large number of rivals. The company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of Kristens Cookie Company A1 3 Case Study Help include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close rivals of CMP. Established in the exact same duration, CIP releases comparable type of books. For a big time period, CIP held the largest market share, and still ranks 2nd and third in numerous market segments, with a major focus on instructional publications. CIP serves as a hazard for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of Kristens Cookie Company A1 3 Case Study Analysis quickly in the current market situation.
Posts and telecommunication Press (PTP).
It was also established in the exact same period as Kristens Cookie Company A1 3 Case Study Help and CIP. It is likewise one of the popular players in the publishing market with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering dependence over the Chinese markets.
• Increasing number of Customers
• Development chances.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of prospective resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present utilizing current capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company segments to the new one can lead the company to lose need of its items in the market.
Suggestions
As the preferences are shifting towards digital publishing and the business require an immediate option to prevent the decreasing market development. The business could also think about the expansion program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its item portfolio, the business ought to initially collects the data related to the consumer need, the prospective markets, the federal government policies and the information related to the competitors provided in the market. If the initial offering proves a success, the business ought to go for the other markets. In this way the business would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing market is decreasing since 2008, showing a threat to the business's long term presence, however the scenario can be controlled by thinking about an advancement plan in the future. The business might think about presenting digital publishingin its existing market to execute its advancement program at instant basis and to avoid the threat of failure for entrance in the new markets.
