Le Petit Chef 2 Case Study Solution and Analysis
Intro
Le Petit Chef 2 Case Study Help is the largest publishing company with a highest market share in the China's book retail market. CMP has actually become a specialized info provider and a large comprehensive Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
Critical Issues
CMP has invested its 60 years journey smoothly, being a successful publishing house, nevertheless, the altering macro market trends and forces bring specific difficulties to the publishing market in basic and Le Petit Chef 2 Case Study Help in specific. These aspects include;
• Entrance of the new publishing firms in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and technology.
The improvement of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the abilities of the company could be made use of to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Le Petit Chef 2 Case Study Solution has certain strengths that can be used to minimize the threats, get rid of the weak point and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of Le Petit Chef 2 Case Study Solution in the publishing industry i.e. 60 years enables the company to supply high quality items at a lower cost using its previous experiences.
• The technical resources and capabilities generated by its effective journey offer a competitive advantage to CMP.
• Huge item portfolioof CMP helps it to diversify its risk and offer high value to its consumers.
• Strong financial position allows the business to think about several development chances with no worry of raising fund externally.
Weak points
Along with the strengths, the business has certain weak points which could increase constraints for the company in executing its development program. The weak points of Le Petit Chef 2 Case Study Solution are given as follows;
• Despite of being a science and technology publishing company, the business still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It ought to propose particular growth strategies to avoid its dependence over the Chinese markets to achieve long term growth.
Opportunities
The development of the publishing industry is declining considering that 2008, impacting Le Petit Chef 2 Case Study Analysis as well, however the growth could be revived by availing specific chances presented in the market. The marketplace opportunities for CMP consist of;
• The business might likewise present Digital Publishing by using its long term technical experience and a strong customer acknowledgment in the market.
• CMP could think about a development program through the expansion towards foreign markets in order to minimize its dependence over Chinese markets by using its vast funds.
Threats
The changing macro trends in the market and increasing competitors in the publishing market has actually presented particular hazards to Le Petit Chef 2 Case Study Help consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might result in decreasing market share of Le Petit Chef 2 Case Study Analysis due to the consumer shift towards virtual libraries.
• The presence of large number of rivals in the publishing industry increase the risk for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by utilizing particular techniques like aggressive promo, quality items, etc.
• Entrance of brand-new publishing companies in the market in addition to existence of high competitors increases the risk of losing the customer base.
Financial Analysis.
Due to lack of information, the monetary ratios of CMP might not be calculated. It might be examined from the Appendix III that the annual overall incomes of Le Petit Chef 2 Case Study Solution during the duration 2000-2012 are growing at a high growth rate, showing that the yearly demand of the products of CMP is growing and the business is quite efficient in bring in a big number of consumers at a possible rate.
Along with it, the 2nd chart which shows the yearly growth in the Le Petit Chef 2 Case Study Solution total possessions, shows that the business is quite efficient in including worth to its assets through its incomes. The development in possessions shows that the total value of the firm is also increasing with increasing the overall incomes. (Unidentified, 2013).
Another monetary analysis of the business using the offered information might be the analysis relating to the distribution of overall incomes of the business. Major part of the revenues of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company might move towards other business sections with a possible growth to achieve its future advancement goal.
PESTEL Analysis
PESTEL analysis might be performed to discover the various external forces affecting the performance of the business and the current trends in the external environment of the company. A quick PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the state of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is highly supervised and directed by the Publicity Department of the Communist Celebration of China. It could be said that the total political forces impacting CMP company are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces impacting the publishing sector in basic and the CMP in specific includesthe rates of paper, the earnings level of customers, the inflation rate, and the overall GDP development of the country. All these forces integrate impact the demand for the publishing market.
Social and Demographical.
The customer preferences are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to fulfill the altering consumer choices.
Technological.
Technological forces impacting the CMP include the technological advancement in the reading techniques etc. Improvement of science and innovation together with the rise of digital publishing might minimize the need for the CMP products, if specific actions would not be taken quickly.
Environmental.
Environmental forces affecting Le Petit Chef 2 Case Study Solution includes the concerns of ecological communities over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing ought to not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal policies concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be authorized first by the Government to be gone into in the publishing market. The regulation forbids direct participation of foreign entities and people in the publishing sector.
Market Analysis (Porter's Five Forces Design).
Porter's 5 Forces Model could be utilized to evaluate the attractiveness of the publishing market China. A quick analysis of the Porter's Five Forces is offered as follows;.
Risk of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The possible growth in the industry tends to draw in brand-new entrants to the publishing market. However, the presence of extreme competition and the requirement of huge capital tends to demotivate new entrants to enter in the marketplace.
Threat of Substitution.
Hazard of Substitution is high for the Chinese Publishing Industry. The alternative items for the published documents is the documents presented in the virtual libraries on specific websites. The altering customer choices towards digital learning increase the risk of substitution for the market.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The existence of large number of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Le Petit Chef 2 Case Study Analysis consist of the providers of the paper for releasing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of buyer in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive costs.
Rivals Analysis.
CMP runs in a highly competitive industry with the presence of large number of rivals. Nevertheless, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Le Petit Chef 2 Case Study Solution include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close competitors of CMP. Founded in the very same period, CIP publishes comparable kind of books. For a large time period, CIP held the biggest market share, and still ranks second and 3rd in various market sectors, with a major focus on educational publications. CIP functions as a hazard for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of Le Petit Chef 2 Case Study Solution quickly in the present market circumstance.
Posts and telecommunication Press (PTP).
It was also founded in the very same duration as Le Petit Chef 2 Case Study Solution and CIP. It is also one of the prominent gamers in the publishing market with an annual overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing variety of Consumers
• Development opportunities.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Use of possible resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using current capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high worth to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company segments to the brand-new one can lead the business to lose demand of its products in the market.
Recommendations
As the preferences are shifting towards digital publishing and the business require an immediate solution to prevent the declining industry development. The company might likewise think about the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its item portfolio, the business ought to initially gathers the information related to the consumer demand, the potential markets, the government guidelines and the information related to the competitors presented in the market. If the preliminary offering shows a success, the business needs to go for the other markets. In this method the company would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing market is declining since 2008, showing a threat to the business's long term presence, however the circumstance can be controlled by thinking about a development plan in the future. The business might think about introducing digital publishingin its existing market to execute its advancement program at instant basis and to prevent the danger of failure for entrance in the new markets.
