Maple Leaf Simply Fresh A Case Study Solution and Analysis
Introduction
Maple Leaf Simply Fresh A Case Study Solution is the biggest publishing company with a greatest market share in the China's book retail market. CMP has actually ended up being a specialized details company and a large thorough Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Vital Issues
CMP has actually invested its 60 years journey smoothly, being an effective publishing house, however, the changing macro market trends and forces bring specific difficulties to the publishing market in basic and Maple Leaf Simply Fresh A Case Study Solution in specific. These elements include;
• Entrance of the new publishing companies in the market.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and innovation.
The transformation of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the business could be utilized to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Maple Leaf Simply Fresh A Case Study Help has specific strengths that can be used to reduce the threats, conquer the weak point and get the opportunities. Strengths of CMP are provided as follows;
• The long term experience of Maple Leaf Simply Fresh A Case Study Solution in the publishing industry i.e. 60 years allows the company to provide high quality items at a lower expense using its prior experiences.
• The technical resources and abilities produced by its successful journey offer a competitive advantage to CMP.
• Huge item portfolioof CMP helps it to diversify its danger and provide high worth to its clients.
• Strong financial position allows the business to consider a number of advancement chances with no fear of raising fund externally.
Weaknesses
In addition to the strengths, the business has particular weaknesses which might increase restraints for the company in executing its advancement program. The weak points of Maple Leaf Simply Fresh A Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing firm, the company still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It ought to propose particular expansion plans to prevent its dependence over the Chinese markets to achieve long term growth.
Opportunities
The development of the publishing market is decreasing given that 2008, impacting Maple Leaf Simply Fresh A Case Study Analysis as well, but the growth might be revived by availing certain opportunities provided in the market. The marketplace opportunities for CMP include;
• The business could likewise introduce Digital Publishing by using its long term technical experience and a strong customer acknowledgment in the market.
• CMP could think about an advancement program through the expansion towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its large funds.
Dangers
The changing macro patterns in the market and increasing competitors in the publishing market has actually posed specific hazards to Maple Leaf Simply Fresh A Case Study Analysis including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could lead to decreasing market share of Maple Leaf Simply Fresh A Case Study Solution due to the customer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by utilizing certain methods like aggressive promo, quality items, etc.
• Entrance of new publishing firms in the industry along with existence of high competition increases the danger of losing the client base.
Financial Analysis.
The company has a quite competitive monetary performance. Due to lack of information, the monetary ratios of CMP could not be determined. However, the overall financial performance of the business could be evaluated by using the charts given in the case Appendices. It might be evaluated from the Appendix III that the annual overall incomes of CMP throughout the duration 2000-2012 are growing at a high growth rate, revealing that the annual demand of the products of Maple Leaf Simply Fresh A Case Study Help is growing and the business is quite efficient in bring in a a great deal of clients at a potential cost.
Along with it, the second chart which reveals the annual growth in the Maple Leaf Simply Fresh A Case Study Solution overall assets, reveals that the company is quite efficient in including worth to its possessions through its earnings. The growth in assets reveals that the total value of the firm is also increasing with increasing the total earnings. (Unknown, 2013).
Another financial analysis of the business using the provided information might be the analysis regarding the distribution of overall profits of the business. Huge part of the earnings of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business might move towards other organisation sectors with a potential growth to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis might be performed to find out the numerous external forces impacting the efficiency of the business and the current trends in the external environment of the company. A quick PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant impact on the frame of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is highly supervised and directed by the Publicity Department of the Communist Party of China. For that reason, it might be stated that the total political forces affecting Maple Leaf Simply Fresh A Case Study Solution business are high. The government policies regarding the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces impacting the publishing sector in general and the Maple Leaf Simply Fresh A Case Study Help in particular includesthe rates of paper, the earnings level of customers, the inflation rate, and the total GDP growth of the country. All these forces integrate effect the need for the publishing market. Along with it, the economic policies related to the import of books affect the general organisation at CPM. China's economic conditions are quite beneficial for CMP with high GDP growth and consumer earnings level.
Social and Demographical.
Social and demographical forces consist of the population growth, the customer's choices towards reading useful materials and so on. China has the greatest population on the planet with a high population development, showing the increasing variety of consumers of the Maple Leaf Simply Fresh A Case Study Analysis. The consumer preferences are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to concentrate on digital publishing to meet the changing consumer choices.
Technological.
Technological forces impacting the CMP consist of the technological advancement in the reading strategies etc. Improvement of science and innovation in addition to the increase of digital publishing might lower the need for the CMP items, if certain actions would not be taken soon.
Environmental.
Environmental forces affecting Maple Leaf Simply Fresh A Case Study Solution consists of the issues of ecological communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink used while publishing must not be hazardous for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be approved first by the Government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Model).
Porter's 5 Forces Model might be used to analyze the appearance of the publishing industry China. A quick analysis of the Porter's Five Forces is provided as follows;.
Risk of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The prospective development in the market tends to attract new entrants to the publishing industry. The existence of intense competitors and the requirement of substantial capital tends to demotivate brand-new entrants to go into in the market.
Hazard of Replacement.
Threat of Alternative is high for the Chinese Publishing Industry. The alternative products for the released files is the files provided in the digital libraries on certain websites. The altering consumer choices towards digital knowing increase the risk of alternative for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The presence of a great deal of customers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, new entrants are also participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Maple Leaf Simply Fresh A Case Study Help consist of the suppliers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Haggling power of purchaser in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality documents at competitive rates.
Competitors Analysis.
CMP runs in a highly competitive industry with the presence of a great deal of competitors. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Maple Leaf Simply Fresh A Case Study Help consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close competitors of CMP. Founded in the same period, CIP releases similar kind of books. For a large period, CIP held the biggest market share, and still ranks 2nd and 3rd in numerous market sectors, with a significant focus on academic publications. CIP functions as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of Maple Leaf Simply Fresh A Case Study Analysis quickly in the existing market circumstance.
Posts and telecommunication Press (PTP).
It was likewise founded in the exact same period as Maple Leaf Simply Fresh A Case Study Solution and CIP. It is also one of the prominent gamers in the publishing market with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing variety of Customers
• Development opportunities.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Use of prospective resources in growth.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to introduce using present capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company sectors to the brand-new one can lead the company to lose demand of its products in the market.
Suggestions
As the choices are moving towards digital publishing and the company need an instant solution to avoid the decreasing market growth. The business could also consider the growth program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its item portfolio, the business should initially collects the data related to the consumer demand, the prospective markets, the federal government regulations and the data associated with the competitors presented in the market. After that, the business ought to decide one possible section for its initial offering. It needs to gather research that how it could distinguish its digital publishing from the existing competitors' items. After all the steps above the business need to go for the initial offering. If the initial offering shows a success, the business ought to go for the other markets. In this method the business would be able to execute its digital publishing program.
Conclusion
Although, the growth of the publishing market is declining given that 2008, revealing a risk to the business's long term existence, however the situation can be managed by considering an advancement strategy in the future. The business could consider introducing digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the danger of failure for entryway in the brand-new markets.
