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Maple Tree Accessory Case Study Solution and Analysis


Introduction

Maple Tree Accessory Case Study Solution is the biggest publishing company with a greatest market share in the China's book retail market. CMP supplies a number of services including; gathering information, processing details and communication services. Significant business sectors of the company include; books, periodicals, consultancy and circulation. The company has a huge product portfolio and its major items consist of books, regulars, online media, exhibitions, research reports and so on. Maple Tree Accessory Case Study Help has actually ended up being a specialized info service provider and a large thorough Science and Technology publishing company through the combination of print media, audio-visual media and the network media.

Critical Problems

Although, Maple Tree Accessory Case Study Help has actually spent its 60 years journey smoothly, being an effective publishing home, nevertheless, the changing macro market trends and forces bring specific obstacles to the publishing industry in basic and CMP in particular. These aspects include;

• Entrance of the new publishing companies in the industry.
• Declining growth of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and technology.
Executive Summary
The transformation of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the abilities of the business could be made use of to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Maple Tree Accessory Case Study Analysis has particular strengths that can be used to decrease the hazards, overcome the weak point and obtain the opportunities. Strengths of CMP are offered as follows;

• The long term experience of Maple Tree Accessory Case Study Help in the publishing industry i.e. 60 years allows the company to offer high quality products at a lower cost using its prior experiences.
• The technical resources and abilities generated by its successful journey provide a competitive advantage to CMP.
• Huge product portfolioof CMP helps it to diversify its risk and provide high value to its clients.
• Strong financial position enables the company to think about a number of development opportunities with no fear of raising fund externally.

Weak points

Along with the strengths, the business has particular weak points which might increase constraints for the business in executing its advancement program. The weaknesses of Maple Tree Accessory Case Study Help are offered as follows;

• Despite of being a science and innovation publishing company, the company still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It should propose certain growth strategies to avoid its reliance over the Chinese markets to accomplish long term growth.
Porter's 5 Forces Analysis
Opportunities

Although, the growth of the publishing industry is declining given that 2008, impacting Maple Tree Accessory Case Study Analysis as well, but the growth might be restored by availing particular chances provided in the market. The market opportunities for CMP consist of;

• The company could likewise present Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP could consider an advancement program through the expansion towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its huge financial resources.

Dangers

The changing macro trends in the market and increasing competition in the publishing industry has presented particular dangers to Maple Tree Accessory Case Study Help consisting of;( Gurel, 2017).

• Intro of digital publishing i.e. digital libraries could result in declining market share of Maple Tree Accessory Case Study Analysis due to the customer shift towards digital libraries.
• The existence of a great deal of competitors in the publishing market increase the hazard for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by using certain strategies like aggressive promo, quality items, etc.
• Entryway of brand-new publishing companies in the industry together with existence of high competition increases the hazard of losing the customer base.

Monetary Analysis.
Swot Analysis
The business has a quite competitive financial efficiency. Due to lack of data, the financial ratios of CMP could not be determined. Nevertheless, the total financial efficiency of the business might be analyzed by utilizing the graphs given in the case Appendices. It might be analyzed from the Appendix III that the yearly overall profits of CMP throughout the period 2000-2012 are growing at a high growth rate, showing that the annual demand of the items of Maple Tree Accessory Case Study Help is growing and the business is rather effective in attracting a a great deal of consumers at a potential rate.

In addition to it, the second chart which shows the annual growth in the Maple Tree Accessory Case Study Help overall possessions, shows that the company is rather efficient in including value to its properties through its revenues. The development in assets shows that the overall worth of the firm is also increasing with increasing the total incomes. (Unknown, 2013).

Another financial analysis of the business using the offered information could be the analysis regarding the circulation of total profits of the company. Major part of the profits of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business could move towards other company sections with a potential growth to accomplish its future development goal.

PESTEL Analysis

PESTEL analysis could be carried out to discover the various external forces impacting the efficiency of the business and the recent trends in the external environment of the company. A quick PESTEL analysis of the company is given as follows; (Alanzi, 2018).

Political.

As the publishing sector might have a considerable effect on the frame of mind of the people about the communist ideology of the federal government, therefore, the publishing sector is highly supervised and guided by the Promotion Department of the Communist Celebration of China. Therefore, it might be stated that the overall political forces impacting Maple Tree Accessory Case Study Analysis organisation are high. The federal government policies relating to the publishing sector are likewise increasing with the passage of time.

Economical.

Financial forces affecting the publishing sector in general and the Maple Tree Accessory Case Study Help in particular includesthe costs of paper, the earnings level of customers, the inflation rate, and the overall GDP growth of the country. All these forces integrate effect the demand for the publishing market. In addition to it, the financial policies related to the import of books impact the overall business at CPM. However, China's financial conditions are rather beneficial for CMP with high GDP development and customer income level.

Social and Demographical.

Social and demographical forces consist of the population growth, the consumer's preferences towards reading helpful products and so on. China has the highest population in the world with a high population development, revealing the increasing number of consumers of the Maple Tree Accessory Case Study Solution. The customer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP must focus on digital publishing to satisfy the changing consumer choices.

Technological.

Technological forces affecting the CMP include the technological development in the reading methods etc. Improvement of science and technology along with the increase of digital publishing might minimize the need for the CMP items, if certain actions would not be taken quickly.

Environmental.
Vrio Analysis
Ecological forces affecting Maple Tree Accessory Case Study Analysis consists of the concerns of environmental communities over the use of paper in publishing books. The paper utilized in the books while publishing is required to be non reusable and the ink utilized while publishing must not be harmful for the environment.

Legal.

Legal regulations for the publishing sector at whole are high. The legal guidelines relating to the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be authorized first by the Government to be gone into in the publishing market. The regulation prohibits direct participation of foreign entities and individuals in the publishing sector.

Industry Analysis (Porter's Five Forces Design).

Porter's Five Forces Design could be used to evaluate the appearance of the publishing market China. A quick analysis of the Porter's Five Forces is provided as follows;.

Risk of New Entrants.

Dangers of brand-new entrants in the Chinese Publishing Market is moderate. The potential growth in the industry tends to bring in new entrants to the publishing market. However, the presence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.

Threat of Alternative.

Danger of Replacement is high for the Chinese Publishing Market. The replacement items for the released documents is the documents provided in the digital libraries on specific websites. The altering consumer preferences towards digital knowing increase the hazard of alternative for the market.

Competitive Rivalry.

Competitive competition in the publishing market is high. The existence of large number of consumers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, new entrants are likewise participating in the market increasing the competitors for CMP.

Bargaining Power of Provider.

The significant suppliers of the Maple Tree Accessory Case Study Help include the providers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of provider for CMP is low.

Bargaining Power of Purchaser.

Negotiating power of buyer in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive rates.

Rivals Analysis.

CMP operates in an extremely competitive industry with the presence of a great deal of competitors. However, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Maple Tree Accessory Case Study Help include;.

• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Market Press (CIP).

CIP acts as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP quickly in the present market situation.

Posts and telecommunication Press (PTP).

Another close competitor of CMP is PTP. It was also established in the exact same duration as CMP and CIP. It ranks 6th in the state-owned publishers in regards to service scale. It is also among the popular gamers in the publishing industry with a yearly total revenues of RMB 550 million in 2010.

Alternatives

Alternative-1: Broaden towards New Markets

Pros

• Decreasing reliance over the Chinese markets.
• Increasing variety of Customers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing market.

Cons
Recommendations
• Usage of possible resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.

Alernative-2: Present Digital Publishing

Pros

• Sustaining customer base.
• Approaching new markets.
• Easy to introduce using existing abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio offers high worth to customers.

Cons

• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company sections to the new one can lead the business to lose need of its products in the market.

Recommendations

With the deep analysis of the external and internal environment of the business together with the market analysis and the rival analysis, Alternative 2 is recommended to CMP to attain its future advancement. As the choices are moving towards digital publishing and the company require an immediate solution to avoid the declining market growth. Intro of digital publishing might prove to be an instant service with low amount of risk for the company. The company could likewise think about the growth program after the success of its digital publishing program.

Execution

In order to present digital publishing in its item portfolio, the business needs to initially gathers the data related to the consumer need, the prospective markets, the government policies and the information associated with the competitors presented in the market. After that, the company should choose one prospective sector for its initial offering. It should gather research that how it might distinguish its digital publishing from the existing competitors' items. The steps above the business must go for the initial offering. The company must go for the other markets if the initial offering proves a success. In this method the business would have the ability to implement its digital publishing program.

Conclusion

Although, the growth of the publishing market is declining because 2008, showing a risk to the company's long term existence, but the scenario can be managed by considering a development plan in the future. The business might think about presenting digital publishingin its existing market to execute its advancement program at immediate basis and to prevent the danger of failure for entrance in the new markets.

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