Marina View Hotel Apartments In Dubai Case Study Solution and Analysis
Intro
Marina View Hotel Apartments In Dubai Case Study Solution is the biggest publishing company with a greatest market share in the China's book retail market. CMP offers a number of services including; collecting info, processing details and communication services. Major service sectors of the business include; books, periodicals, consultancy and distribution. The company has a vast item portfolio and its significant products include books, periodicals, online media, exhibitions, research reports and so on. Marina View Hotel Apartments In Dubai Case Study Analysis has actually become a specialized details company and a big comprehensive Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.
Crucial Issues
Although, Marina View Hotel Apartments In Dubai Case Study Analysis has actually spent its 60 years journey efficiently, being a successful publishing home, however, the altering macro market trends and forces bring certain difficulties to the publishing industry in general and CMP in particular. These aspects consist of;
• Entryway of the new publishing companies in the market.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Improvement of science and technology.
The transformation of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the abilities of the business could be utilized to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Marina View Hotel Apartments In Dubai Case Study Solution has specific strengths that can be made use of to minimize the dangers, overcome the weakness and obtain the chances. Strengths of CMP are given as follows;
• The long term experience of Marina View Hotel Apartments In Dubai Case Study Analysis in the publishing market i.e. 60 years allows the company to supply high quality products at a lower cost using its previous experiences.
• The technical resources and abilities generated by its successful journey supply a competitive benefit to CMP.
• Large item portfolioof CMP helps it to diversify its threat and offer high value to its clients.
• Strong monetary position enables the company to think about several advancement opportunities with no worry of raising fund externally.
Weaknesses
In addition to the strengths, the company has particular weaknesses which could increase restraints for the company in implementing its development program. The weak points of Marina View Hotel Apartments In Dubai Case Study Solution are offered as follows;
• Despite of being a science and innovation publishing company, the business still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It should propose certain growth plans to prevent its dependence over the Chinese markets to attain long term growth.
Opportunities
The development of the publishing market is decreasing since 2008, impacting Marina View Hotel Apartments In Dubai Case Study Help as well, but the growth might be restored by availing particular opportunities provided in the market. The market chances for CMP include;
• The company could also introduce Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP could think about an advancement program through the growth towards foreign markets in order to minimize its dependence over Chinese markets by utilizing its huge funds.
Hazards
The changing macro patterns in the market and increasing competitors in the publishing industry has positioned particular threats to Marina View Hotel Apartments In Dubai Case Study Help consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might lead to decreasing market share of Marina View Hotel Apartments In Dubai Case Study Help due to the consumer shift towards virtual libraries.
• The presence of a great deal of rivals in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as rivals can get a strong customer base by utilizing certain techniques like aggressive promo, quality items, etc.
• Entrance of new publishing firms in the market along with presence of high competition increases the risk of losing the customer base.
Monetary Analysis.
The company has a rather competitive monetary efficiency. Due to lack of information, the financial ratios of CMP could not be determined. Nevertheless, the total monetary efficiency of the company could be examined by utilizing the charts given in the case Appendices. It might be analyzed from the Appendix III that the annual overall revenues of CMP during the period 2000-2012 are growing at a high development rate, showing that the annual demand of the items of Marina View Hotel Apartments In Dubai Case Study Help is growing and the business is rather effective in drawing in a large number of consumers at a possible cost.
Along with it, the 2nd chart which reveals the annual growth in the Marina View Hotel Apartments In Dubai Case Study Help overall assets, shows that the company is quite efficient in including worth to its possessions through its incomes. The development in assets reveals that the total value of the firm is likewise increasing with increasing the overall earnings. (Unidentified, 2013).
Another monetary analysis of the business using the provided data could be the analysis relating to the circulation of total earnings of the business. Huge part of the revenues of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other company sections with a prospective growth to achieve its future advancement objective.
PESTEL Analysis
PESTEL analysis might be conducted to discover the various external forces affecting the performance of the business and the current patterns in the external environment of the company. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the mindset of the people about the communist ideology of the government, therefore, the publishing sector is extremely supervised and directed by the Publicity Department of the Communist Celebration of China. Therefore, it might be said that the overall political forces affecting Marina View Hotel Apartments In Dubai Case Study Analysis business are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Economical.
Financial forces impacting the publishing sector in basic and the Marina View Hotel Apartments In Dubai Case Study Solution in particular includesthe prices of paper, the earnings level of customers, the inflation rate, and the general GDP growth of the nation. All these forces integrate impact the need for the publishing market. Along with it, the financial policies connected to the import of books affect the overall business at CPM. China's economic conditions are rather favorable for CMP with high GDP growth and customer income level.
Social and Demographical.
Social and demographical forces include the population development, the customer's preferences towards reading useful products and so on. China has the greatest population worldwide with a high population development, showing the increasing variety of customers of the Marina View Hotel Apartments In Dubai Case Study Analysis. However, the consumer preferences are moving towards digital publishing instead of the traditional was of publishing. In this regard, CMP should focus on digital publishing to meet the altering consumer preferences.
Technological.
Technological forces impacting the CMP include the technological advancement in the reading strategies and so on. Enhancement of science and technology in addition to the increase of digital publishing could lower the demand for the CMP items, if specific actions would not be taken quickly.
Environmental.
Ecological forces affecting Marina View Hotel Apartments In Dubai Case Study Analysis includes the concerns of environmental communities over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be non reusable and the ink used while publishing needs to not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized initially by the Government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's 5 Forces Model could be used to analyze the attractiveness of the publishing industry China. A short analysis of the Porter's Five Forces is provided as follows;.
Hazard of New Entrants.
Risks of new entrants in the Chinese Publishing Market is moderate. The possible development in the industry tends to draw in new entrants to the publishing industry. However, the presence of extreme competitors and the requirement of substantial capital tends to demotivate new entrants to enter in the market.
Danger of Replacement.
Risk of Replacement is high for the Chinese Publishing Industry. The alternative products for the released files is the documents provided in the digital libraries on specific websites. The altering consumer choices towards digital knowing increase the risk of alternative for the industry.
Competitive Competition.
Competitive competition in the publishing industry is high. The existence of large number of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, brand-new entrants are also entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The major suppliers of the Marina View Hotel Apartments In Dubai Case Study Analysis include the suppliers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of purchaser in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality files at competitive prices.
Rivals Analysis.
CMP operates in an extremely competitive industry with the existence of large number of rivals. The company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Marina View Hotel Apartments In Dubai Case Study Analysis consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Established in the same period, CIP publishes comparable type of books. For a big period, CIP held the largest market share, and still ranks 2nd and third in different market sectors, with a significant focus on educational publications. CIP serves as a hazard for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of Marina View Hotel Apartments In Dubai Case Study Help quickly in the current market situation.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise established in the very same period as CMP and CIP. It ranks sixth in the state-owned publishers in regards to organisation scale. It is likewise among the popular gamers in the publishing industry with a yearly total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing number of Consumers
• Development chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of potential resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to present utilizing current abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to consumers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company sectors to the brand-new one can lead the business to lose need of its products in the market.
Recommendations
As the preferences are moving towards digital publishing and the company need an immediate service to avoid the decreasing market growth. The company might likewise consider the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the business needs to initially collects the data associated with the consumer demand, the possible markets, the government regulations and the information associated with the rivals presented in the market. After that, the company needs to decide one potential sector for its initial offering. It must gather research study that how it might distinguish its digital publishing from the existing competitors' items. After all the actions above the company need to opt for the preliminary offering. If the initial offering proves a success, the business should choose the other markets. In this method the business would have the ability to execute its digital publishing program.
Conclusion
Although, the development of the publishing market is declining since 2008, revealing a threat to the company's long term existence, however the situation can be managed by thinking about a development strategy in the future. The company could consider presenting digital publishingin its existing market to execute its development program at instant basis and to avoid the threat of failure for entryway in the brand-new markets.
