Matchstick Inc Word Of Mouth Marketing B Case Study Solution and Analysis
Matchstick Inc Word Of Mouth Marketing B Case Study Help is the largest publishing business with a highest market share in the China's book retail market. CMP has actually become a specialized information service provider and a big extensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
CMP has actually invested its 60 years journey smoothly, being a successful publishing house, however, the altering macro market trends and forces bring certain difficulties to the publishing market in general and Matchstick Inc Word Of Mouth Marketing B Case Study Solution in specific. These elements include;
• Entrance of the new publishing companies in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and technology.
The transformation of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the capabilities of the business could be utilized to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Matchstick Inc Word Of Mouth Marketing B Case Study Solution has particular strengths that can be utilized to minimize the risks, get rid of the weakness and avail the opportunities. Strengths of CMP are provided as follows;
• The long term experience of Matchstick Inc Word Of Mouth Marketing B Case Study Help in the publishing industry i.e. 60 years allows the company to offer high quality items at a lower expense utilizing its prior experiences.
• The technical resources and abilities generated by its successful journey supply a competitive benefit to CMP.
• Huge product portfolioof CMP helps it to diversify its danger and offer high worth to its consumers.
• Strong monetary position permits the business to consider numerous development opportunities with no fear of raising fund externally.
Together with the strengths, the business has particular weak points which could increase restrictions for the business in executing its development program. The weak points of Matchstick Inc Word Of Mouth Marketing B Case Study Help are given as follows;
• Despite of being a science and technology publishing firm, the business still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It ought to propose particular growth strategies to prevent its reliance over the Chinese markets to attain long term development.
The growth of the publishing industry is decreasing considering that 2008, affecting Matchstick Inc Word Of Mouth Marketing B Case Study Solution as well, but the growth might be restored by availing specific opportunities provided in the market. The market opportunities for CMP include;
• The business could also present Digital Publishing by utilizing its long term technical experience and a strong customer acknowledgment in the market.
• CMP could consider a development program through the growth towards foreign markets in order to lower its dependence over Chinese markets by using its vast funds.
The altering macro trends in the market and increasing competition in the publishing market has positioned specific threats to Matchstick Inc Word Of Mouth Marketing B Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could result in decreasing market share of Matchstick Inc Word Of Mouth Marketing B Case Study Solution due to the customer shift towards virtual libraries.
• The presence of large number of competitors in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by utilizing particular techniques like aggressive promo, quality products, etc.
• Entryway of brand-new publishing companies in the market together with presence of high competition increases the danger of losing the client base.
The company has a quite competitive financial performance. Due to lack of data, the financial ratios of CMP might not be determined. The total monetary performance of the company might be analyzed by using the charts given in the case Appendices. It might be evaluated from the Appendix III that the yearly overall revenues of CMP during the duration 2000-2012 are growing at a high development rate, showing that the yearly need of the products of Matchstick Inc Word Of Mouth Marketing B Case Study Solution is growing and the company is quite efficient in drawing in a a great deal of clients at a potential cost.
Along with it, the second graph which shows the yearly growth in the Matchstick Inc Word Of Mouth Marketing B Case Study Solution total possessions, reveals that the business is rather efficient in including value to its possessions through its profits. The growth in assets shows that the total worth of the firm is also increasing with increasing the overall earnings. (Unknown, 2013).
Another financial analysis of the company utilizing the provided information might be the analysis concerning the distribution of overall profits of the business. Huge part of the profits of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other service sectors with a potential development to accomplish its future development goal.
PESTEL analysis might be carried out to find out the numerous external forces affecting the performance of the business and the recent patterns in the external environment of the business. A quick PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
As the publishing sector could have a significant impact on the state of mind of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and guided by the Publicity Department of the Communist Celebration of China. For that reason, it could be stated that the overall political forces impacting Matchstick Inc Word Of Mouth Marketing B Case Study Analysis company are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Financial forces impacting the publishing sector in general and the Matchstick Inc Word Of Mouth Marketing B Case Study Analysis in specific includesthe costs of paper, the earnings level of customers, the inflation rate, and the general GDP development of the country. All these forces integrate effect the demand for the publishing market. Together with it, the financial policies connected to the import of books affect the overall company at CPM. Nevertheless, China's financial conditions are rather beneficial for CMP with high GDP development and consumer earnings level.
Social and Demographical.
The consumer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to focus on digital publishing to satisfy the altering customer preferences.
Technological forces affecting the CMP include the technological improvement in the reading methods etc. Improvement of science and innovation in addition to the rise of digital publishing could lower the demand for the CMP products, if particular actions would not be taken quickly.
Ecological forces impacting Matchstick Inc Word Of Mouth Marketing B Case Study Help consists of the issues of ecological neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink utilized while publishing should not be damaging for the environment.
Legal policies for the publishing sector at whole are high. The legal guidelines relating to the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be authorized first by the Government to be entered in the publishing market. The regulation forbids direct participation of foreign entities and people in the publishing sector.
Industry Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Design could be used to examine the attractiveness of the publishing market China. A short analysis of the Porter's Five Forces is offered as follows;.
Danger of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Industry is moderate. The possible development in the industry tends to draw in new entrants to the publishing market. However, the existence of intense competition and the requirement of substantial capital tends to demotivate new entrants to go into in the market.
Danger of Alternative.
Danger of Substitution is high for the Chinese Publishing Market. The replacement items for the released files is the documents provided in the virtual libraries on particular sites. The changing customer preferences towards digital knowing increase the risk of replacement for the market.
Competitive rivalry in the publishing market is high. The existence of large number of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, new entrants are also participating in the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Matchstick Inc Word Of Mouth Marketing B Case Study Help include the suppliers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive costs.
CMP runs in an extremely competitive market with the presence of large number of competitors. Nevertheless, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Matchstick Inc Word Of Mouth Marketing B Case Study Analysis consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close competitors of CMP. Established in the very same duration, CIP releases similar kind of books. For a large time period, CIP held the biggest market share, and still ranks second and 3rd in various market sectors, with a major focus on academic publications. CIP functions as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of Matchstick Inc Word Of Mouth Marketing B Case Study Analysis quickly in the present market situation.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also established in the very same duration as CMP and CIP. It ranks 6th in the state-owned publishers in regards to organisation scale. It is also among the prominent players in the publishing market with an annual overall revenues of RMB 550 million in 2010.
Alternative-1: Broaden towards New Markets
• Minimizing reliance over the Chinese markets.
• Increasing variety of Consumers
• Development chances.
• Avoiding the effect of market saturation in the Chinese publishing market.
• Use of potential resources in expansion.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using present capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to clients.
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sections to the brand-new one can lead the business to lose need of its products in the market.
With the deep analysis of the external and internal environment of the business along with the market analysis and the competitor analysis, Alternative 2 is recommended to CMP to attain its future development. As the preferences are moving towards digital publishing and the company need an immediate option to avoid the declining market growth. Introduction of digital publishing might prove to be an instant service with low quantity of threat for the business. The company might also consider the growth program after the success of its digital publishing program.
In order to introduce digital publishing in its item portfolio, the business should initially gathers the data connected to the consumer demand, the potential markets, the federal government policies and the information connected to the rivals presented in the market. After that, the company needs to choose one possible sector for its preliminary offering. It should collect research study that how it might separate its digital publishing from the existing competitors' items. After all the actions above the company need to go for the preliminary offering. The company should go for the other markets if the initial offering shows a success. In this method the company would have the ability to implement its digital publishing program.
Although, the growth of the publishing industry is declining because 2008, showing a hazard to the company's long term existence, but the situation can be managed by considering a development plan in the future. The company might think about presenting digital publishingin its existing market to execute its development program at immediate basis and to avoid the risk of failure for entryway in the brand-new markets.