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Michael Patterson B Case Study Solution and Analysis


Introduction

Michael Patterson B Case Study Solution is the largest publishing business with a highest market share in the China's book retail market. CMP supplies a variety of services consisting of; gathering info, processing information and communication services. Major service segments of the business include; books, periodicals, consultancy and distribution. The business has a huge item portfolio and its major products include books, periodicals, online media, exhibits, research reports and so on. Michael Patterson B Case Study Help has actually become a specialized info company and a big extensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.

Important Issues

Although, Michael Patterson B Case Study Help has actually invested its 60 years journey efficiently, being a successful publishing home, however, the altering macro market trends and forces bring certain obstacles to the publishing market in basic and CMP in particular. These elements consist of;

• Entrance of the brand-new publishing companies in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Improvement of science and innovation.
Executive Summary
The change of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the capabilities of the business could be utilized to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Michael Patterson B Case Study Analysis has certain strengths that can be utilized to minimize the threats, conquer the weak point and get the chances. Strengths of CMP are offered as follows;

• The long term experience of Michael Patterson B Case Study Analysis in the publishing market i.e. 60 years enables the business to supply high quality products at a lower cost using its previous experiences.
• The technical resources and capabilities produced by its successful journey offer a competitive benefit to CMP.
• Large product portfolioof CMP assists it to diversify its danger and supply high worth to its consumers.
• Strong monetary position allows the business to consider several advancement chances with no fear of raising fund externally.

Weak points

Together with the strengths, the company has certain weaknesses which could increase constraints for the company in implementing its development program. The weak points of Michael Patterson B Case Study Analysis are given as follows;

• Despite of being a science and technology publishing firm, the company still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It needs to propose particular growth plans to avoid its dependence over the Chinese markets to attain long term growth.
Porter's 5 Forces Analysis
Opportunities

Although, the development of the publishing industry is decreasing given that 2008, affecting Michael Patterson B Case Study Analysis as well, however the development might be revived by availing specific chances provided in the market. The marketplace opportunities for CMP include;

• The business could also introduce Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP could consider an advancement program through the expansion towards foreign markets in order to lower its reliance over Chinese markets by using its huge funds.

Risks

The altering macro trends in the market and increasing competitors in the publishing market has posed certain threats to Michael Patterson B Case Study Analysis consisting of;( Gurel, 2017).

• Introduction of digital publishing i.e. virtual libraries might cause declining market share of Michael Patterson B Case Study Help due to the customer shift towards digital libraries.
• The existence of large number of rivals in the publishing industry increase the danger for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by utilizing specific techniques like aggressive promotion, quality products, etc.
• Entryway of brand-new publishing companies in the industry along with existence of high competition increases the hazard of losing the client base.

Monetary Analysis.
Swot Analysis
Due to absence of information, the monetary ratios of CMP could not be computed. It might be evaluated from the Appendix III that the yearly total profits of Michael Patterson B Case Study Analysis throughout the duration 2000-2012 are growing at a high growth rate, showing that the yearly need of the items of CMP is growing and the business is rather efficient in drawing in a big number of consumers at a possible rate.

In addition to it, the second graph which reveals the yearly development in the Michael Patterson B Case Study Help total properties, reveals that the company is quite effective in adding worth to its properties through its incomes. The development in properties shows that the overall value of the company is likewise increasing with increasing the overall incomes. (Unknown, 2013).

Another financial analysis of the business utilizing the provided information might be the analysis relating to the distribution of total revenues of the business. Major part of the incomes of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company might move towards other organisation sectors with a prospective growth to achieve its future development objective.

PESTEL Analysis

PESTEL analysis could be conducted to find out the different external forces affecting the efficiency of the business and the recent trends in the external environment of the company. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a significant influence on the mindset of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely monitored and directed by the Publicity Department of the Communist Party of China. It might be said that the total political forces impacting CMP company are high. The federal government policies regarding the publishing sector are likewise increasing with the passage of time.

Affordable.

Financial forces impacting the publishing sector in basic and the CMP in specific includesthe prices of paper, the income level of consumers, the inflation rate, and the total GDP growth of the nation. All these forces integrate impact the need for the publishing market.

Social and Demographical.

Social and demographical forces consist of the population growth, the customer's choices towards checking out helpful products and so on. China has the greatest population in the world with a high population growth, showing the increasing number of consumers of the Michael Patterson B Case Study Solution. However, the consumer choices are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP must concentrate on digital publishing to satisfy the altering consumer preferences.

Technological.

Technological forces affecting the CMP include the technological advancement in the reading techniques etc. Enhancement of science and technology together with the increase of digital publishing could minimize the need for the CMP products, if particular actions would not be taken quickly.

Environmental.
Vrio Analysis
Ecological forces affecting Michael Patterson B Case Study Help consists of the concerns of environmental communities over the use of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink utilized while publishing must not be harmful for the environment.

Legal.

Legal policies for the publishing sector at whole are high. The legal regulations concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be approved initially by the Federal government to be gone into in the publishing market. The regulation forbids direct participation of foreign entities and people in the publishing sector.

Market Analysis (Porter's 5 Forces Model).

Porter's Five Forces Model could be utilized to analyze the appearance of the publishing industry China. A quick analysis of the Porter's 5 Forces is provided as follows;.

Risk of New Entrants.

Hazards of new entrants in the Chinese Publishing Market is moderate. The prospective development in the industry tends to draw in brand-new entrants to the publishing industry. Nevertheless, the presence of extreme competitors and the requirement of huge capital tends to demotivate brand-new entrants to go into in the market.

Hazard of Substitution.

Hazard of Substitution is high for the Chinese Publishing Market. The substitute products for the published files is the documents presented in the virtual libraries on certain websites. The changing consumer choices towards digital learning increase the danger of alternative for the market.

Competitive Competition.

Competitive competition in the publishing market is high. The existence of large number of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are likewise participating in the marketplace increasing the competition for CMP.

Bargaining Power of Supplier.

The significant providers of the Michael Patterson B Case Study Help include the suppliers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of provider for CMP is low.

Bargaining Power of Purchaser.

Negotiating power of purchaser in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality documents at competitive costs.

Competitors Analysis.

CMP operates in a highly competitive market with the existence of a great deal of rivals. The company has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Michael Patterson B Case Study Analysis include;.

• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Market Press (CIP).

CIPis among the close competitors of CMP. Founded in the exact same period, CIP releases similar type of books. For a big time period, CIP held the largest market share, and still ranks 3rd and second in various market segments, with a major concentrate on academic publications. CIP functions as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the marketplace share of Michael Patterson B Case Study Solution quickly in the existing market situation.

Posts and telecommunication Press (PTP).

Another close competitor of CMP is PTP. It was likewise founded in the same duration as CMP and CIP. It ranks sixth in the state-owned publishers in terms of service scale. It is likewise one of the prominent gamers in the publishing market with an annual overall earnings of RMB 550 million in 2010.

Alternatives

Alternative-1: Expand towards New Markets

Pros

• Reducing reliance over the Chinese markets.
• Increasing number of Customers
• Development chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.

Cons
Recommendations
• Use of potential resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.

Alernative-2: Introduce Digital Publishing

Pros

• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce utilizing current abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to customers.

Cons

• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sectors to the new one can lead the business to lose need of its products in the market.

Suggestions

With the deep analysis of the internal and external environment of the business in addition to the market analysis and the rival analysis, Alternative 2 is recommended to CMP to achieve its future development. As the choices are moving towards digital publishing and the business require an instant solution to avoid the declining market development. Intro of digital publishing could show to be an instant option with low amount of risk for the business. However, the company could also think about the expansion program after the success of its digital publishing program.

Implementation

In order to introduce digital publishing in its product portfolio, the company must first collects the information related to the consumer demand, the possible markets, the federal government policies and the data related to the rivals presented in the market. If the preliminary offering proves a success, the company needs to go for the other markets. In this way the business would be able to implement its digital publishing program.

Conclusion

Although, the development of the publishing market is declining considering that 2008, revealing a danger to the business's long term presence, but the situation can be managed by thinking about an advancement plan in the future. The company might think about presenting digital publishingin its existing market to execute its advancement program at instant basis and to avoid the risk of failure for entryway in the new markets.

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