Mid Term Exam Case Study Solution and Analysis
Intro
Mid Term Exam Case Study Help is the biggest publishing company with a greatest market share in the China's book retail market. CMP provides a variety of services consisting of; gathering information, processing info and communication services. Major company sectors of the business consist of; books, periodicals, consultancy and distribution. The company has a large item portfolio and its significant items include books, periodicals, online media, exhibits, research study reports and so on. Mid Term Exam Case Study Help has ended up being a specialized information supplier and a large detailed Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Critical Problems
CMP has actually spent its 60 years journey efficiently, being an effective publishing house, nevertheless, the altering macro market trends and forces bring particular challenges to the publishing industry in basic and Mid Term Exam Case Study Analysis in specific. These aspects consist of;
• Entrance of the new publishing companies in the industry.
• Declining growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Enhancement of science and technology.
The transformation of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the business could be made use of to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Mid Term Exam Case Study Solution has particular strengths that can be made use of to minimize the dangers, overcome the weakness and get the chances. Strengths of CMP are provided as follows;
• The long term experience of Mid Term Exam Case Study Help in the publishing industry i.e. 60 years permits the company to supply high quality items at a lower expense utilizing its prior experiences.
• The technical resources and capabilities created by its effective journey offer a competitive advantage to CMP.
• Vast product portfolioof CMP assists it to diversify its danger and provide high value to its clients.
• Strong monetary position allows the business to think about a number of advancement opportunities without any worry of raising fund externally.
Weaknesses
Along with the strengths, the business has particular weaknesses which might increase constraints for the business in implementing its development program. The weaknesses of Mid Term Exam Case Study Help are given as follows;
• Despite of being a science and technology publishing company, the business still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It needs to propose certain growth strategies to avoid its dependence over the Chinese markets to achieve long term growth.
Opportunities
The growth of the publishing industry is declining given that 2008, impacting Mid Term Exam Case Study Analysis as well, however the development might be revived by availing certain opportunities presented in the market. The marketplace chances for CMP include;
• The business could likewise present Digital Publishing by using its long term technical experience and a strong customer acknowledgment in the market.
• CMP could think about an advancement program through the expansion towards foreign markets in order to minimize its reliance over Chinese markets by using its large funds.
Dangers
The changing macro patterns in the market and increasing competition in the publishing market has actually presented certain dangers to Mid Term Exam Case Study Help consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might cause decreasing market share of Mid Term Exam Case Study Solution due to the customer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing industry increase the danger for CMP to lose its competitive position in the market, as rivals can acquire a strong consumer base by using particular strategies like aggressive promo, quality items, and so on
• Entryway of brand-new publishing firms in the industry in addition to existence of high competitors increases the risk of losing the consumer base.
Financial Analysis.
Due to lack of data, the monetary ratios of CMP might not be determined. It could be analyzed from the Appendix III that the yearly overall profits of Mid Term Exam Case Study Solution during the duration 2000-2012 are growing at a high growth rate, showing that the yearly need of the items of CMP is growing and the business is quite effective in bring in a big number of customers at a potential price.
Together with it, the 2nd chart which shows the annual growth in the Mid Term Exam Case Study Help overall properties, reveals that the company is quite effective in including worth to its properties through its revenues. The growth in properties shows that the overall worth of the firm is likewise increasing with increasing the total profits. (Unknown, 2013).
Another monetary analysis of the company utilizing the given information might be the analysis relating to the circulation of overall incomes of the company. Major part of the incomes of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other company sectors with a prospective growth to attain its future advancement objective.
PESTEL Analysis
PESTEL analysis could be carried out to discover the various external forces impacting the efficiency of the business and the recent trends in the external environment of the business. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant effect on the state of mind of the people about the communist ideology of the government, for that reason, the publishing sector is highly supervised and guided by the Publicity Department of the Communist Party of China. It might be said that the total political forces impacting CMP business are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in general and the CMP in particular includesthe rates of paper, the earnings level of consumers, the inflation rate, and the general GDP development of the country. All these forces combine impact the demand for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population development, the customer's preferences towards checking out useful materials and so on. China has the greatest population in the world with a high population growth, showing the increasing variety of consumers of the Mid Term Exam Case Study Help. Nevertheless, the customer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to concentrate on digital publishing to fulfill the changing consumer preferences.
Technological.
Technological forces affecting the CMP consist of the technological development in the reading techniques etc. Improvement of science and technology together with the rise of digital publishing might decrease the demand for the CMP products, if specific actions would not be taken soon.
Environmental.
Ecological forces impacting Mid Term Exam Case Study Help consists of the issues of ecological neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is required to be non reusable and the ink used while publishing must not be damaging for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Regulation 1997 needs the publishers to be authorized first by the Government to be entered in the publishing market.
Market Analysis (Porter's Five Forces Model).
Porter's Five Forces Model could be used to evaluate the appearance of the publishing market China. A short analysis of the Porter's Five Forces is given as follows;.
Risk of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The potential growth in the industry tends to draw in new entrants to the publishing market. However, the presence of intense competition and the requirement of big capital tends to demotivate new entrants to go into in the market.
Risk of Substitution.
Hazard of Substitution is high for the Chinese Publishing Industry. The replacement products for the released documents is the documents presented in the virtual libraries on certain sites. The altering consumer preferences towards digital knowing increase the risk of replacement for the industry.
Competitive Rivalry.
Competitive competition in the publishing industry is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Provider.
The significant providers of the Mid Term Exam Case Study Analysis include the suppliers of the paper for releasing documents. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers needs high quality documents at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive industry with the existence of large number of competitors. Nevertheless, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of Mid Term Exam Case Study Solution consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close competitors of CMP. Established in the same period, CIP publishes comparable type of books. For a large time period, CIP held the biggest market share, and still ranks second and third in different market sections, with a significant focus on academic publications. CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of Mid Term Exam Case Study Solution quickly in the existing market circumstance.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise established in the very same period as CMP and CIP. It ranks sixth in the state-owned publishers in regards to company scale. It is also among the popular gamers in the publishing market with a yearly overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Clients
• Growth opportunities.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Use of potential resources in expansion.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using present abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sections to the new one can lead the company to lose need of its products in the market.
Recommendations
With the deep analysis of the external and internal environment of the business together with the industry analysis and the competitor analysis, Alternative 2 is suggested to CMP to achieve its future development. As the choices are shifting towards digital publishing and the company require an immediate solution to avoid the declining market growth. Introduction of digital publishing could show to be an immediate service with low amount of risk for the business. Nevertheless, the company could likewise think about the expansion program after the success of its digital publishing program.
Application
In order to present digital publishing in its item portfolio, the company ought to first gathers the data related to the consumer need, the potential markets, the government guidelines and the data related to the rivals presented in the market. If the preliminary offering shows a success, the company needs to go for the other markets. In this method the business would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining since 2008, revealing a hazard to the business's long term existence, but the circumstance can be controlled by considering an advancement strategy in the future. The business could think about presenting digital publishingin its existing market to execute its development program at instant basis and to prevent the risk of failure for entryway in the brand-new markets.
