Mind Tree A Community Of Communities 2 Case Study Solution and Analysis
Intro
Mind Tree A Community Of Communities 2 Case Study Help is the biggest publishing business with a highest market share in the China's book retail market. CMP has ended up being a specialized details service provider and a big detailed Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Important Concerns
Although, Mind Tree A Community Of Communities 2 Case Study Solution has spent its 60 years journey efficiently, being a successful publishing house, however, the altering macro market trends and forces bring certain challenges to the publishing market in general and CMP in particular. These elements consist of;
• Entrance of the brand-new publishing firms in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Enhancement of science and technology.
The transformation of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the company could be utilized to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Mind Tree A Community Of Communities 2 Case Study Solution has specific strengths that can be made use of to minimize the dangers, overcome the weakness and get the opportunities. Strengths of CMP are given as follows;
• The long term experience of Mind Tree A Community Of Communities 2 Case Study Analysis in the publishing industry i.e. 60 years permits the company to provide high quality items at a lower expense utilizing its prior experiences.
• The technical resources and abilities produced by its successful journey provide a competitive advantage to CMP.
• Huge item portfolioof CMP assists it to diversify its danger and offer high value to its customers.
• Strong monetary position enables the business to consider a number of advancement opportunities with no worry of raising fund externally.
Weak points
Along with the strengths, the company has specific weak points which might increase restrictions for the business in executing its development program. The weaknesses of Mind Tree A Community Of Communities 2 Case Study Analysis are offered as follows;
• Despite of being a science and technology publishing company, the business still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It ought to propose certain growth strategies to avoid its reliance over the Chinese markets to achieve long term growth.
Opportunities
Although, the growth of the publishing industry is declining because 2008, impacting Mind Tree A Community Of Communities 2 Case Study Analysis as well, but the growth could be revived by availing specific chances provided in the market. The market chances for CMP include;
• The company could likewise present Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP might think about an advancement program through the growth towards foreign markets in order to reduce its reliance over Chinese markets by using its huge financial resources.
Threats
The changing macro patterns in the market and increasing competition in the publishing market has positioned specific hazards to Mind Tree A Community Of Communities 2 Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries could result in declining market share of Mind Tree A Community Of Communities 2 Case Study Help due to the consumer shift towards digital libraries.
• The existence of large number of competitors in the publishing industry increase the threat for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by utilizing specific methods like aggressive promotion, quality items, and so on
• Entrance of new publishing companies in the industry along with existence of high competition increases the risk of losing the consumer base.
Monetary Analysis.
The company has a quite competitive financial performance. Due to absence of information, the financial ratios of CMP might not be calculated. The overall financial efficiency of the company might be analyzed by using the charts offered in the case Appendices. It might be examined from the Appendix III that the annual total profits of CMP throughout the duration 2000-2012 are growing at a high development rate, revealing that the annual need of the products of Mind Tree A Community Of Communities 2 Case Study Analysis is growing and the company is quite efficient in drawing in a large number of customers at a possible cost.
Together with it, the 2nd chart which shows the yearly development in the Mind Tree A Community Of Communities 2 Case Study Solution total assets, shows that the business is quite effective in including value to its possessions through its profits. The growth in assets shows that the total worth of the company is likewise increasing with increasing the overall incomes. (Unidentified, 2013).
Another monetary analysis of the company utilizing the offered data might be the analysis relating to the distribution of overall profits of the business. Major part of the profits of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business might move towards other service segments with a prospective development to accomplish its future advancement goal.
PESTEL Analysis
PESTEL analysis might be conducted to learn the different external forces affecting the performance of the company and the current patterns in the external environment of the company. A brief PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial effect on the frame of mind of the people about the communist ideology of the government, for that reason, the publishing sector is extremely supervised and guided by the Publicity Department of the Communist Party of China. Therefore, it could be said that the general political forces impacting Mind Tree A Community Of Communities 2 Case Study Help organisation are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Economical.
Financial forces affecting the publishing sector in basic and the Mind Tree A Community Of Communities 2 Case Study Analysis in particular includesthe costs of paper, the income level of customers, the inflation rate, and the total GDP development of the nation. All these forces combine effect the demand for the publishing market. In addition to it, the financial policies connected to the import of books affect the overall company at CPM. China's financial conditions are quite favorable for CMP with high GDP development and customer income level.
Social and Demographical.
Social and demographical forces consist of the population development, the customer's preferences towards reading informative products etc. China has the highest population on the planet with a high population growth, revealing the increasing number of customers of the Mind Tree A Community Of Communities 2 Case Study Solution. The consumer choices are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP should concentrate on digital publishing to meet the altering consumer choices.
Technological.
Technological forces impacting the CMP include the technological improvement in the reading techniques and so on. Enhancement of science and innovation in addition to the increase of digital publishing could minimize the need for the CMP items, if certain actions would not be taken quickly.
Environmental.
Environmental forces affecting Mind Tree A Community Of Communities 2 Case Study Solution includes the issues of ecological communities over the usage of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink used while publishing ought to not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal guidelines regarding the publishing sector is managed by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be approved first by the Federal government to be gone into in the publishing market. The regulation prohibits direct involvement of foreign entities and people in the publishing sector.
Market Analysis (Porter's 5 Forces Model).
Porter's Five Forces Model could be utilized to analyze the beauty of the publishing industry China. A short analysis of the Porter's 5 Forces is provided as follows;.
Threat of New Entrants.
Dangers of new entrants in the Chinese Publishing Market is moderate. The prospective growth in the industry tends to draw in brand-new entrants to the publishing industry. Nevertheless, the existence of extreme competition and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.
Danger of Alternative.
Risk of Alternative is high for the Chinese Publishing Market. The replacement items for the published files is the documents provided in the virtual libraries on particular websites. The changing customer preferences towards digital knowing increase the risk of substitution for the market.
Competitive Competition.
Competitive competition in the publishing industry is high. The existence of large number of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are also entering into the market increasing the competition for CMP.
Bargaining Power of Provider.
The major providers of the Mind Tree A Community Of Communities 2 Case Study Analysis include the suppliers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Bargaining power of purchaser in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality documents at competitive prices.
Competitors Analysis.
CMP runs in an extremely competitive market with the presence of a great deal of competitors. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Mind Tree A Community Of Communities 2 Case Study Solution include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close rivals of CMP. Established in the same period, CIP publishes comparable kind of books. For a large time period, CIP held the largest market share, and still ranks third and second in different market sections, with a significant concentrate on academic publications. CIP functions as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the marketplace share of Mind Tree A Community Of Communities 2 Case Study Analysis easily in the present market scenario.
Posts and telecommunication Press (PTP).
It was also founded in the exact same duration as Mind Tree A Community Of Communities 2 Case Study Solution and CIP. It is also one of the popular gamers in the publishing market with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing variety of Clients
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Use of prospective resources in growth.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present utilizing existing capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high worth to customers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business sections to the brand-new one can lead the business to lose need of its products in the market.
Recommendations
As the preferences are moving towards digital publishing and the business require an immediate service to avoid the decreasing market growth. The business could likewise consider the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the company must first collects the information connected to the consumer demand, the possible markets, the federal government guidelines and the data related to the rivals presented in the market. After that, the company ought to decide one prospective section for its preliminary offering. It must gather research study that how it might differentiate its digital publishing from the existing rivals' items. The steps above the business ought to go for the preliminary offering. If the preliminary offering shows a success, the business ought to go for the other markets. In this method the business would be able to implement its digital publishing program.
Conclusion
The growth of the publishing industry is declining considering that 2008, revealing a hazard to the business's long term presence, however the circumstance can be managed by thinking about an advancement strategy in the future. The business could consider presenting digital publishingin its existing market to execute its development program at instant basis and to avoid the danger of failure for entryway in the brand-new markets.
