Mochi Media Case Study Solution and Analysis
Introduction
Mochi Media Case Study Solution is the largest publishing business with a highest market share in the China's book retail market. CMP has ended up being a specialized info company and a big extensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Critical Problems
Although, Mochi Media Case Study Analysis has spent its 60 years journey efficiently, being an effective publishing house, nevertheless, the altering macro market patterns and forces bring certain difficulties to the publishing market in basic and CMP in specific. These elements consist of;
• Entryway of the new publishing firms in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and innovation.
The transformation of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the business could be utilized to pursue the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Mochi Media Case Study Analysis has certain strengths that can be made use of to reduce the hazards, overcome the weakness and obtain the chances. Strengths of CMP are provided as follows;
• The long term experience of Mochi Media Case Study Solution in the publishing market i.e. 60 years permits the business to offer high quality items at a lower expense using its previous experiences.
• The technical resources and abilities produced by its successful journey supply a competitive advantage to CMP.
• Huge item portfolioof CMP assists it to diversify its risk and provide high worth to its consumers.
• Strong monetary position allows the company to think about a number of development opportunities without any worry of raising fund externally.
Weak points
Along with the strengths, the company has particular weak points which could increase constraints for the company in implementing its advancement program. The weaknesses of Mochi Media Case Study Solution are offered as follows;
• Despite of being a science and technology publishing firm, the company still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose certain growth strategies to avoid its dependence over the Chinese markets to accomplish long term development.
Opportunities
The growth of the publishing market is decreasing given that 2008, affecting Mochi Media Case Study Help as well, however the growth could be revived by availing certain opportunities presented in the market. The market opportunities for CMP include;
• The company might also present Digital Publishing by using its long term technical experience and a strong customer recognition in the market.
• CMP might think about an advancement program through the expansion towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its huge funds.
Hazards
The altering macro trends in the market and increasing competition in the publishing industry has postured particular dangers to Mochi Media Case Study Analysis consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could result in decreasing market share of Mochi Media Case Study Analysis due to the consumer shift towards virtual libraries.
• The existence of large number of competitors in the publishing industry increase the danger for CMP to lose its competitive position in the market, as rivals can gain a strong consumer base by utilizing certain methods like aggressive promotion, quality products, and so on
• Entryway of new publishing firms in the market together with existence of high competitors increases the threat of losing the consumer base.
Monetary Analysis.
The business has a rather competitive monetary performance. Due to absence of data, the monetary ratios of CMP could not be computed. Nevertheless, the total financial performance of the business might be examined by utilizing the charts given up the case Appendices. It might be analyzed from the Appendix III that the annual total earnings of CMP during the period 2000-2012 are growing at a high growth rate, showing that the annual need of the items of Mochi Media Case Study Analysis is growing and the business is rather efficient in bring in a large number of clients at a prospective price.
Together with it, the second chart which shows the yearly growth in the Mochi Media Case Study Analysis total properties, reveals that the company is quite efficient in including worth to its properties through its earnings. The growth in possessions shows that the overall value of the company is also increasing with increasing the total revenues. (Unidentified, 2013).
Another financial analysis of the company using the offered information could be the analysis relating to the circulation of overall incomes of the company. Huge part of the profits of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other organisation sectors with a prospective development to achieve its future advancement goal.
PESTEL Analysis
PESTEL analysis could be carried out to find out the different external forces affecting the performance of the business and the recent patterns in the external environment of the company. A brief PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the mindset of the people about the communist ideology of the federal government, for that reason, the publishing sector is highly supervised and assisted by the Publicity Department of the Communist Celebration of China. It could be stated that the overall political forces affecting CMP business are high. The government policies regarding the publishing sector are also increasing with the passage of time.
Economical.
Economic forces impacting the publishing sector in basic and the Mochi Media Case Study Analysis in particular includesthe prices of paper, the earnings level of consumers, the inflation rate, and the total GDP development of the nation. All these forces combine impact the need for the publishing market. Along with it, the economic policies connected to the import of books affect the overall service at CPM. China's economic conditions are quite beneficial for CMP with high GDP development and consumer income level.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP should focus on digital publishing to meet the changing consumer preferences.
Technological.
Technological forces affecting the CMP include the technological development in the reading methods and so on. Enhancement of science and innovation in addition to the rise of digital publishing might reduce the need for the CMP products, if specific actions would not be taken quickly.
Environmental.
Ecological forces affecting Mochi Media Case Study Solution consists of the issues of ecological neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink utilized while publishing should not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Regulation 1997 needs the publishers to be authorized first by the Government to be gone into in the publishing market.
Industry Analysis (Porter's Five Forces Model).
Porter's 5 Forces Model could be used to examine the beauty of the publishing industry China. A short analysis of the Porter's 5 Forces is provided as follows;.
Danger of New Entrants.
Threats of new entrants in the Chinese Publishing Industry is moderate. The prospective growth in the industry tends to attract brand-new entrants to the publishing market. The presence of extreme competitors and the requirement of substantial capital tends to demotivate new entrants to enter in the market.
Hazard of Alternative.
Threat of Substitution is high for the Chinese Publishing Industry. The alternative products for the released files is the documents provided in the digital libraries on certain sites. The changing customer preferences towards digital knowing increase the danger of replacement for the market.
Competitive Rivalry.
Competitive competition in the publishing market is high. The presence of large number of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, brand-new entrants are also participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Provider.
The major suppliers of the Mochi Media Case Study Solution include the providers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Bargaining power of purchaser in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality documents at competitive costs.
Competitors Analysis.
CMP runs in a highly competitive industry with the presence of large number of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of Mochi Media Case Study Help consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Established in the very same period, CIP releases comparable type of books. For a large time period, CIP held the biggest market share, and still ranks 3rd and second in various market sectors, with a major focus on instructional publications. CIP acts as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of Mochi Media Case Study Solution quickly in the existing market scenario.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise established in the same duration as CMP and CIP. It ranks 6th in the state-owned publishers in terms of business scale. It is likewise one of the popular gamers in the publishing market with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Consumers
• Growth opportunities.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Use of prospective resources in growth.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to present using present capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio provides high worth to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sectors to the brand-new one can lead the company to lose need of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the business along with the industry analysis and the competitor analysis, Alternative 2 is recommended to CMP to attain its future development. As the choices are shifting towards digital publishing and the business require an immediate service to avoid the decreasing industry growth. For that reason, intro of digital publishing might show to be an immediate option with low quantity of danger for the business. The business might also consider the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its item portfolio, the company should initially gathers the information related to the customer need, the potential markets, the federal government regulations and the information related to the competitors provided in the market. If the initial offering proves a success, the business ought to go for the other markets. In this way the company would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing market is declining given that 2008, showing a threat to the company's long term presence, however the circumstance can be controlled by considering an advancement plan in the future. The business could consider introducing digital publishingin its existing market to implement its development program at immediate basis and to prevent the risk of failure for entrance in the brand-new markets.
