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My Attitude Case Study Solution and Analysis


Intro

My Attitude Case Study Help is the largest publishing business with a highest market share in the China's book retail market. CMP supplies a variety of services consisting of; gathering info, processing information and communication services. Significant organisation sections of the company include; books, regulars, consultancy and distribution. The company has a vast product portfolio and its major items include books, periodicals, online media, exhibitions, research reports etc. My Attitude Case Study Solution has become a specialized details supplier and a large extensive Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.

Crucial Concerns

Although, My Attitude Case Study Help has actually spent its 60 years journey efficiently, being an effective publishing house, however, the altering macro market trends and forces bring specific obstacles to the publishing industry in basic and CMP in specific. These aspects include;

• Entrance of the new publishing companies in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Improvement of science and technology.
Executive Summary
The transformation of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the business could be utilized to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


My Attitude Case Study Analysis has specific strengths that can be utilized to reduce the risks, get rid of the weakness and avail the chances. Strengths of CMP are offered as follows;

• The long term experience of My Attitude Case Study Analysis in the publishing industry i.e. 60 years permits the company to offer high quality items at a lower expense using its previous experiences.
• The technical resources and abilities created by its successful journey provide a competitive advantage to CMP.
• Huge item portfolioof CMP assists it to diversify its threat and provide high worth to its clients.
• Strong financial position enables the company to think about a number of development opportunities with no worry of raising fund externally.

Weak points

In addition to the strengths, the company has particular weaknesses which could increase constraints for the business in implementing its development program. The weak points of My Attitude Case Study Analysis are offered as follows;

• Despite of being a science and innovation publishing company, the business still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It needs to propose certain growth plans to avoid its dependence over the Chinese markets to attain long term growth.
Porter's 5 Forces Analysis
Opportunities

The development of the publishing industry is decreasing since 2008, affecting My Attitude Case Study Analysis as well, however the development might be revived by availing specific chances provided in the market. The marketplace chances for CMP include;

• The business might also present Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP might consider a development program through the expansion towards foreign markets in order to lower its dependence over Chinese markets by utilizing its huge funds.

Risks

The changing macro patterns in the market and increasing competition in the publishing market has actually presented certain threats to My Attitude Case Study Solution including;( Gurel, 2017).

• Intro of digital publishing i.e. digital libraries could result in declining market share of My Attitude Case Study Help due to the consumer shift towards virtual libraries.
• The presence of large number of rivals in the publishing market increase the hazard for CMP to lose its competitive position in the market, as rivals can gain a strong customer base by utilizing specific techniques like aggressive promotion, quality products, etc.
• Entrance of brand-new publishing firms in the industry together with presence of high competitors increases the hazard of losing the consumer base.

Monetary Analysis.
Swot Analysis
The business has a rather competitive financial efficiency. Due to absence of information, the monetary ratios of CMP might not be computed. However, the total monetary efficiency of the company might be examined by using the graphs given up the case Appendices. It might be evaluated from the Appendix III that the annual total profits of CMP during the duration 2000-2012 are growing at a high development rate, showing that the annual need of the products of My Attitude Case Study Help is growing and the business is rather effective in drawing in a a great deal of consumers at a prospective cost.

Along with it, the second graph which shows the annual development in the My Attitude Case Study Analysis overall assets, reveals that the company is quite efficient in adding worth to its possessions through its earnings. The growth in properties shows that the total worth of the company is also increasing with increasing the total profits. (Unknown, 2013).

Another monetary analysis of the business using the offered data could be the analysis concerning the distribution of total incomes of the business. Huge part of the profits of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company could move towards other service sectors with a potential growth to attain its future development objective.

PESTEL Analysis

PESTEL analysis might be carried out to find out the numerous external forces affecting the performance of the company and the current trends in the external environment of the company. A short PESTEL analysis of the company is offered as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a substantial impact on the frame of mind of individuals about the communist ideology of the government, therefore, the publishing sector is extremely monitored and assisted by the Promotion Department of the Communist Celebration of China. For that reason, it might be stated that the general political forces impacting My Attitude Case Study Solution company are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.

Cost-effective.

Economic forces affecting the publishing sector in basic and the CMP in particular includesthe costs of paper, the earnings level of customers, the inflation rate, and the total GDP development of the country. All these forces combine effect the need for the publishing market.

Social and Demographical.

The consumer choices are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP should focus on digital publishing to fulfill the altering consumer choices.

Technological.

Technological forces impacting the CMP include the technological advancement in the reading techniques and so on. Enhancement of science and innovation along with the increase of digital publishing could lower the need for the CMP items, if specific actions would not be taken soon.

Environmental.
Vrio Analysis
Ecological forces affecting My Attitude Case Study Help includes the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink used while publishing must not be harmful for the environment.

Legal.

Legal policies for the publishing sector at whole are high. The legal policies regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved initially by the Government to be entered in the publishing market. The ordinance prohibits direct involvement of foreign entities and individuals in the publishing sector.

Industry Analysis (Porter's Five Forces Design).

Porter's 5 Forces Design could be utilized to evaluate the appearance of the publishing industry China. A quick analysis of the Porter's Five Forces is given as follows;.

Danger of New Entrants.

Hazards of new entrants in the Chinese Publishing Market is moderate. The possible development in the industry tends to bring in new entrants to the publishing market. The existence of intense competition and the requirement of big capital tends to demotivate new entrants to go into in the market.

Danger of Alternative.

Hazard of Substitution is high for the Chinese Publishing Industry. The replacement items for the published documents is the documents presented in the digital libraries on particular sites. The altering consumer preferences towards digital learning increase the danger of alternative for the industry.

Competitive Rivalry.

Competitive rivalry in the publishing market is high. The existence of a great deal of customers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive competition for CMP. In addition to it, brand-new entrants are also participating in the market increasing the competitors for CMP.

Bargaining Power of Provider.

The major suppliers of the My Attitude Case Study Analysis include the providers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of supplier for CMP is low.

Bargaining Power of Purchaser.

Haggling power of purchaser in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality files at competitive prices.

Competitors Analysis.

CMP operates in an extremely competitive industry with the existence of large number of competitors. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of My Attitude Case Study Analysis consist of;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Industry Press (CIP).

CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP quickly in the current market scenario.

Posts and telecommunication Press (PTP).

Another close rival of CMP is PTP. It was likewise founded in the very same period as CMP and CIP. It ranks sixth in the state-owned publishers in regards to service scale. It is also one of the prominent gamers in the publishing industry with a yearly overall earnings of RMB 550 million in 2010.

Alternatives

Alternative-1: Broaden towards New Markets

Pros

• Lowering dependence over the Chinese markets.
• Increasing variety of Clients
• Development opportunities.
• Preventing the effect of market saturation in the Chinese publishing industry.

Cons
Recommendations
• Use of prospective resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.

Alernative-2: Present Digital Publishing

Pros

• Sustaining customer base.
• Approaching new markets.
• Easy to introduce utilizing current abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to consumers.

Cons

• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation segments to the new one can lead the business to lose need of its items in the market.

Suggestions

As the preferences are moving towards digital publishing and the company need an instant service to avoid the declining industry development. The business might also consider the expansion program after the success of its digital publishing program.

Application

In order to present digital publishing in its item portfolio, the business needs to first collects the data related to the consumer demand, the possible markets, the federal government regulations and the information related to the rivals provided in the market. If the initial offering proves a success, the company must go for the other markets. In this method the company would be able to implement its digital publishing program.

Conclusion

The development of the publishing market is declining since 2008, showing a risk to the company's long term presence, however the scenario can be controlled by considering an advancement strategy in the future. The business might think about introducing digital publishingin its existing market to implement its advancement program at instant basis and to avoid the danger of failure for entrance in the new markets.

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