Nike Football World Cup 2010 South Africa Case Study Solution and Analysis
Introduction
Nike Football World Cup 2010 South Africa Case Study Analysis is the biggest publishing company with a highest market share in the China's book retail market. CMP provides a number of services including; gathering information, processing info and interaction services. Significant company segments of the company include; books, periodicals, consultancy and circulation. The company has a large product portfolio and its major products consist of books, periodicals, online media, exhibitions, research study reports and so on. Nike Football World Cup 2010 South Africa Case Study Help has ended up being a specialized details supplier and a big extensive Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Crucial Issues
CMP has invested its 60 years journey efficiently, being a successful publishing house, nevertheless, the changing macro market patterns and forces bring specific challenges to the publishing market in general and Nike Football World Cup 2010 South Africa Case Study Help in particular. These factors include;
• Entrance of the brand-new publishing companies in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Enhancement of science and innovation.
The change of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the business could be used to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Nike Football World Cup 2010 South Africa Case Study Analysis has specific strengths that can be made use of to decrease the dangers, overcome the weak point and get the chances. Strengths of CMP are provided as follows;
• The long term experience of Nike Football World Cup 2010 South Africa Case Study Help in the publishing industry i.e. 60 years permits the business to supply high quality products at a lower cost using its prior experiences.
• The technical resources and abilities produced by its effective journey offer a competitive benefit to CMP.
• Huge product portfolioof CMP helps it to diversify its danger and offer high worth to its clients.
• Strong monetary position allows the company to consider numerous advancement chances without any worry of raising fund externally.
Weaknesses
Along with the strengths, the company has particular weak points which might increase constraints for the business in executing its development program. The weak points of Nike Football World Cup 2010 South Africa Case Study Solution are provided as follows;
• Despite of being a science and technology publishing firm, the business still has traditional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It should propose specific expansion strategies to prevent its dependence over the Chinese markets to accomplish long term growth.
Opportunities
Although, the growth of the publishing industry is decreasing given that 2008, impacting Nike Football World Cup 2010 South Africa Case Study Analysis as well, but the development could be revived by availing particular opportunities presented in the market. The market chances for CMP include;
• The company could likewise introduce Digital Publishing by utilizing its long term technical experience and a strong customer acknowledgment in the market.
• CMP might consider an advancement program through the expansion towards foreign markets in order to decrease its reliance over Chinese markets by using its huge funds.
Dangers
The altering macro patterns in the market and increasing competition in the publishing industry has actually presented certain risks to Nike Football World Cup 2010 South Africa Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might result in decreasing market share of Nike Football World Cup 2010 South Africa Case Study Help due to the consumer shift towards virtual libraries.
• The presence of large number of rivals in the publishing industry increase the risk for CMP to lose its competitive position in the market, as rivals can gain a strong consumer base by utilizing certain methods like aggressive promotion, quality items, etc.
• Entryway of brand-new publishing companies in the industry together with presence of high competitors increases the hazard of losing the customer base.
Financial Analysis.
Due to lack of data, the financial ratios of CMP might not be calculated. It might be evaluated from the Appendix III that the yearly total incomes of Nike Football World Cup 2010 South Africa Case Study Analysis throughout the period 2000-2012 are growing at a high growth rate, revealing that the annual need of the products of CMP is growing and the business is rather efficient in attracting a large number of clients at a potential price.
Along with it, the 2nd graph which shows the annual growth in the Nike Football World Cup 2010 South Africa Case Study Solution overall possessions, shows that the business is rather efficient in including worth to its properties through its incomes. The growth in properties shows that the overall value of the company is likewise increasing with increasing the overall earnings. (Unidentified, 2013).
Another monetary analysis of the business utilizing the offered data could be the analysis regarding the circulation of total earnings of the company. Huge part of the revenues of CMP comes from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company could move towards other service sectors with a potential growth to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis could be carried out to learn the different external forces affecting the efficiency of the company and the current trends in the external environment of the business. A brief PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial influence on the mindset of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and assisted by the Publicity Department of the Communist Celebration of China. For that reason, it might be stated that the general political forces affecting Nike Football World Cup 2010 South Africa Case Study Help company are high. The government policies relating to the publishing sector are also increasing with the passage of time.
Cost-effective.
Financial forces affecting the publishing sector in basic and the Nike Football World Cup 2010 South Africa Case Study Help in specific includesthe prices of paper, the earnings level of consumers, the inflation rate, and the general GDP development of the country. All these forces combine impact the demand for the publishing market. Along with it, the economic policies associated with the import of books impact the overall business at CPM. Nevertheless, China's financial conditions are rather beneficial for CMP with high GDP development and customer earnings level.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP ought to focus on digital publishing to satisfy the changing customer preferences.
Technological.
Technological forces impacting the CMP include the technological advancement in the reading strategies etc. Improvement of science and technology together with the rise of digital publishing could minimize the need for the CMP items, if certain actions would not be taken quickly.
Environmental.
Environmental forces impacting Nike Football World Cup 2010 South Africa Case Study Analysis includes the issues of environmental communities over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be non reusable and the ink utilized while publishing should not be hazardous for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Regulation 1997 needs the publishers to be approved first by the Federal government to be gone into in the publishing market.
Market Analysis (Porter's Five Forces Model).
Porter's 5 Forces Model could be utilized to analyze the beauty of the publishing industry China. A short analysis of the Porter's 5 Forces is given as follows;.
Threat of New Entrants.
Risks of new entrants in the Chinese Publishing Market is moderate. The possible development in the industry tends to bring in new entrants to the publishing industry. The presence of extreme competitors and the requirement of huge capital tends to demotivate brand-new entrants to enter in the market.
Danger of Replacement.
Risk of Alternative is high for the Chinese Publishing Industry. The substitute items for the published files is the documents presented in the virtual libraries on specific websites. The altering consumer choices towards digital learning increase the hazard of replacement for the industry.
Competitive Rivalry.
Competitive competition in the publishing industry is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Along with it, brand-new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Provider.
The significant providers of the Nike Football World Cup 2010 South Africa Case Study Solution include the suppliers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the overall bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Negotiating power of buyer in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality documents at competitive prices.
Competitors Analysis.
CMP operates in a highly competitive industry with the presence of a great deal of competitors. Nevertheless, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Nike Football World Cup 2010 South Africa Case Study Analysis include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close rivals of CMP. Founded in the very same duration, CIP publishes comparable kind of books. For a big period, CIP held the biggest market share, and still ranks third and second in numerous market sectors, with a significant focus on instructional publications. CIP functions as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the marketplace share of Nike Football World Cup 2010 South Africa Case Study Help easily in the present market scenario.
Posts and telecommunication Press (PTP).
It was also established in the very same period as Nike Football World Cup 2010 South Africa Case Study Solution and CIP. It is also one of the prominent players in the publishing industry with a yearly total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing number of Consumers
• Growth opportunities.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of prospective resources in expansion.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present utilizing existing abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio offers high worth to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company sections to the new one can lead the company to lose demand of its items in the market.
Recommendations
With the deep analysis of the external and internal environment of the company along with the industry analysis and the rival analysis, Alternative 2 is suggested to CMP to achieve its future advancement. As the choices are moving towards digital publishing and the business require an immediate solution to prevent the declining market development. Therefore, introduction of digital publishing could prove to be an instant solution with low quantity of danger for the business. However, the business might also consider the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the company must initially collects the data related to the consumer demand, the potential markets, the government policies and the data connected to the rivals provided in the market. After that, the business must decide one possible section for its initial offering. It needs to gather research study that how it could differentiate its digital publishing from the existing competitors' items. After all the actions above the company should choose the preliminary offering. The company should go for the other markets if the preliminary offering proves a success. In this way the business would have the ability to execute its digital publishing program.
Conclusion
The growth of the publishing market is declining given that 2008, showing a danger to the company's long term existence, however the situation can be controlled by thinking about an advancement plan in the future. The business might think about presenting digital publishingin its existing market to execute its development program at instant basis and to avoid the risk of failure for entrance in the new markets.
