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Nouveau Event Planning The Wedding Extravaganza Case Solution

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Nouveau Event Planning The Wedding Extravaganza Case Study Solution and Analysis


Introduction

Nouveau Event Planning The Wedding Extravaganza Case Study Help is the biggest publishing company with a highest market share in the China's book retail market. CMP has ended up being a specialized info supplier and a big comprehensive Science and Technology publishing business through the combination of print media, audio-visual media and the network media.

Vital Concerns

Although, Nouveau Event Planning The Wedding Extravaganza Case Study Solution has spent its 60 years journey efficiently, being a successful publishing home, however, the altering macro market patterns and forces bring particular challenges to the publishing market in basic and CMP in specific. These aspects include;

• Entrance of the new publishing companies in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Enhancement of science and technology.
Executive Summary
The change of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the business could be made use of to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Nouveau Event Planning The Wedding Extravaganza Case Study Analysis has certain strengths that can be utilized to lower the dangers, get rid of the weakness and get the chances. Strengths of CMP are offered as follows;

• The long term experience of Nouveau Event Planning The Wedding Extravaganza Case Study Analysis in the publishing industry i.e. 60 years enables the company to provide high quality items at a lower expense using its previous experiences.
• The technical resources and abilities produced by its effective journey provide a competitive benefit to CMP.
• Huge product portfolioof CMP helps it to diversify its threat and supply high value to its consumers.
• Strong monetary position permits the business to consider numerous advancement chances with no fear of raising fund externally.

Weak points

In addition to the strengths, the company has particular weak points which could increase restraints for the business in implementing its advancement program. The weaknesses of Nouveau Event Planning The Wedding Extravaganza Case Study Solution are given as follows;

• Despite of being a science and innovation publishing company, the company still has standard ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It ought to propose specific expansion plans to prevent its reliance over the Chinese markets to accomplish long term development.
Porter's 5 Forces Analysis
Opportunities

Although, the development of the publishing industry is declining since 2008, affecting Nouveau Event Planning The Wedding Extravaganza Case Study Help as well, however the growth could be revived by availing specific chances presented in the market. The marketplace opportunities for CMP consist of;

• The business could also present Digital Publishing by utilizing its long term technical experience and a strong consumer recognition in the market.
• CMP might consider an advancement program through the growth towards foreign markets in order to minimize its reliance over Chinese markets by utilizing its huge funds.

Hazards

The changing macro trends in the market and increasing competition in the publishing industry has actually presented certain threats to Nouveau Event Planning The Wedding Extravaganza Case Study Solution consisting of;( Gurel, 2017).

• Intro of digital publishing i.e. digital libraries could lead to declining market share of Nouveau Event Planning The Wedding Extravaganza Case Study Help due to the consumer shift towards virtual libraries.
• The presence of a great deal of rivals in the publishing market increase the hazard for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by utilizing certain methods like aggressive promotion, quality products, etc.
• Entryway of brand-new publishing companies in the market together with existence of high competition increases the risk of losing the consumer base.

Financial Analysis.
Swot Analysis
The company has a quite competitive monetary performance. Due to absence of information, the monetary ratios of CMP might not be calculated. However, the total monetary efficiency of the company might be analyzed by utilizing the graphs given in the case Appendices. It could be examined from the Appendix III that the annual overall revenues of CMP throughout the duration 2000-2012 are growing at a high development rate, showing that the annual demand of the products of Nouveau Event Planning The Wedding Extravaganza Case Study Solution is growing and the company is quite effective in attracting a a great deal of clients at a potential rate.

Together with it, the second chart which shows the annual growth in the Nouveau Event Planning The Wedding Extravaganza Case Study Help total properties, shows that the company is quite effective in including value to its properties through its incomes. The development in assets shows that the total worth of the company is also increasing with increasing the total revenues. (Unknown, 2013).

Another monetary analysis of the company utilizing the offered information might be the analysis relating to the distribution of overall profits of the company. Huge part of the earnings of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company could move towards other organisation sections with a potential growth to achieve its future development objective.

PESTEL Analysis

PESTEL analysis could be carried out to discover the different external forces impacting the efficiency of the company and the current trends in the external environment of the company. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).

Political.

As the publishing sector might have a considerable impact on the frame of mind of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and directed by the Promotion Department of the Communist Party of China. It could be stated that the general political forces affecting CMP service are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.

Cost-effective.

Economic forces affecting the publishing sector in basic and the Nouveau Event Planning The Wedding Extravaganza Case Study Help in particular includesthe costs of paper, the earnings level of consumers, the inflation rate, and the general GDP development of the country. All these forces integrate impact the demand for the publishing market. Along with it, the economic policies related to the import of books impact the total business at CPM. China's economic conditions are rather favorable for CMP with high GDP growth and customer income level.

Social and Demographical.

The consumer choices are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the changing customer choices.

Technological.

Technological forces affecting the CMP include the technological advancement in the reading methods and so on. Enhancement of science and innovation in addition to the increase of digital publishing could reduce the demand for the CMP items, if certain actions would not be taken quickly.

Environmental.
Vrio Analysis
Ecological forces affecting Nouveau Event Planning The Wedding Extravaganza Case Study Help consists of the issues of environmental communities over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink used while publishing needs to not be damaging for the environment.

Legal.

Legal policies for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be approved initially by the Federal government to be gone into in the publishing market.

Market Analysis (Porter's 5 Forces Design).

Porter's Five Forces Design could be utilized to analyze the appearance of the publishing industry China. A quick analysis of the Porter's Five Forces is offered as follows;.

Risk of New Entrants.

Dangers of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective development in the industry tends to bring in new entrants to the publishing market. However, the existence of extreme competition and the requirement of big capital tends to demotivate new entrants to enter in the marketplace.

Risk of Substitution.

Threat of Alternative is high for the Chinese Publishing Industry. The replacement products for the published files is the files presented in the digital libraries on specific websites. The altering consumer choices towards digital knowing increase the danger of alternative for the industry.

Competitive Rivalry.

Competitive rivalry in the publishing industry is high. The presence of a great deal of consumers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are likewise entering into the marketplace increasing the competitors for CMP.

Bargaining Power of Supplier.

The significant suppliers of the Nouveau Event Planning The Wedding Extravaganza Case Study Solution consist of the providers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.

Bargaining Power of Purchaser.

Bargaining power of buyer in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers requires high quality files at competitive costs.

Competitors Analysis.

CMP operates in a highly competitive industry with the presence of large number of rivals. Nevertheless, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Nouveau Event Planning The Wedding Extravaganza Case Study Solution include;.

• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Market Press (CIP).

CIPis among the close competitors of CMP. Established in the exact same period, CIP releases similar kind of books. For a big time period, CIP held the biggest market share, and still ranks second and 3rd in numerous market sections, with a major concentrate on educational publications. CIP serves as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the marketplace share of Nouveau Event Planning The Wedding Extravaganza Case Study Analysis easily in the present market circumstance.

Posts and telecommunication Press (PTP).

Another close competitor of CMP is PTP. It was likewise founded in the very same period as CMP and CIP. It ranks sixth in the state-owned publishers in regards to service scale. It is also one of the popular gamers in the publishing industry with a yearly overall incomes of RMB 550 million in 2010.

Alternatives

Alternative-1: Expand towards New Markets

Pros

• Decreasing reliance over the Chinese markets.
• Increasing number of Consumers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing industry.

Cons
Recommendations
• Use of prospective resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.

Alernative-2: Introduce Digital Publishing

Pros

• Sustaining customer base.
• Approaching new markets.
• Easy to present using current abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio provides high worth to consumers.

Cons

• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service sectors to the new one can lead the company to lose demand of its products in the market.

Recommendations

With the deep analysis of the internal and external environment of the company along with the industry analysis and the competitor analysis, Alternative 2 is advised to CMP to achieve its future advancement. As the choices are moving towards digital publishing and the business require an immediate service to avoid the decreasing industry development. Therefore, introduction of digital publishing could show to be an instant solution with low amount of threat for the business. Nevertheless, the business might likewise consider the expansion program after the success of its digital publishing program.

Implementation

In order to present digital publishing in its product portfolio, the company should first gathers the information related to the consumer need, the prospective markets, the federal government regulations and the data related to the competitors provided in the market. After that, the business ought to decide one possible section for its preliminary offering. It should collect research that how it could differentiate its digital publishing from the existing rivals' products. The actions above the company should go for the preliminary offering. The company needs to go for the other markets if the preliminary offering shows a success. In this way the business would have the ability to execute its digital publishing program.

Conclusion

Although, the growth of the publishing industry is decreasing given that 2008, showing a risk to the business's long term presence, but the situation can be managed by considering a development strategy in the future. The company might think about presenting digital publishingin its existing market to execute its development program at instant basis and to avoid the risk of failure for entrance in the new markets.

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