Odyssey Health Care Case Study Solution and Analysis
Odyssey Health Care Case Study Solution is the largest publishing business with a greatest market share in the China's book retail market. CMP supplies a variety of services consisting of; gathering information, processing info and communication services. Significant service sectors of the company consist of; books, regulars, consultancy and circulation. The business has a large item portfolio and its major items include books, regulars, online media, exhibitions, research study reports etc. Odyssey Health Care Case Study Help has become a specialized details company and a big comprehensive Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
CMP has actually invested its 60 years journey smoothly, being an effective publishing house, however, the altering macro market patterns and forces bring specific difficulties to the publishing industry in basic and Odyssey Health Care Case Study Analysis in particular. These elements include;
• Entrance of the new publishing firms in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Enhancement of science and technology.
The improvement of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the capabilities of the business could be made use of to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Odyssey Health Care Case Study Solution has particular strengths that can be utilized to decrease the threats, get rid of the weak point and get the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Odyssey Health Care Case Study Help in the publishing market i.e. 60 years permits the business to offer high quality items at a lower expense using its prior experiences.
• The technical resources and abilities produced by its effective journey offer a competitive benefit to CMP.
• Huge item portfolioof CMP assists it to diversify its risk and provide high value to its consumers.
• Strong monetary position enables the business to think about a number of advancement opportunities with no fear of raising fund externally.
Together with the strengths, the company has certain weaknesses which could increase restrictions for the business in executing its advancement program. The weaknesses of Odyssey Health Care Case Study Help are offered as follows;
• Despite of being a science and innovation publishing company, the business still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose particular growth plans to avoid its reliance over the Chinese markets to achieve long term development.
The development of the publishing market is declining given that 2008, impacting Odyssey Health Care Case Study Analysis as well, but the development might be revived by availing specific chances provided in the market. The market chances for CMP consist of;
• The company might likewise introduce Digital Publishing by utilizing its long term technical experience and a strong customer acknowledgment in the market.
• CMP could consider a development program through the expansion towards foreign markets in order to lower its reliance over Chinese markets by utilizing its large funds.
The changing macro trends in the market and increasing competition in the publishing market has positioned certain threats to Odyssey Health Care Case Study Help including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could cause decreasing market share of Odyssey Health Care Case Study Analysis due to the consumer shift towards digital libraries.
• The presence of a great deal of rivals in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by using certain methods like aggressive promo, quality items, etc.
• Entryway of brand-new publishing firms in the industry in addition to existence of high competition increases the danger of losing the client base.
The business has a rather competitive financial efficiency. Due to absence of data, the monetary ratios of CMP might not be computed. However, the total financial efficiency of the business could be evaluated by utilizing the charts given up the case Appendices. It might be evaluated from the Appendix III that the annual overall earnings of CMP throughout the period 2000-2012 are growing at a high development rate, showing that the yearly need of the products of Odyssey Health Care Case Study Analysis is growing and the company is rather effective in bring in a a great deal of consumers at a prospective cost.
Together with it, the second graph which shows the annual development in the Odyssey Health Care Case Study Analysis overall assets, reveals that the company is rather effective in adding value to its properties through its profits. The development in assets shows that the overall value of the firm is also increasing with increasing the overall incomes. (Unidentified, 2013).
Another financial analysis of the company using the offered information could be the analysis concerning the distribution of overall profits of the business. Major part of the profits of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business might move towards other service segments with a potential development to accomplish its future development goal.
PESTEL analysis might be performed to find out the numerous external forces impacting the efficiency of the company and the recent trends in the external environment of the company. A brief PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
As the publishing sector could have a substantial impact on the mindset of individuals about the communist ideology of the government, therefore, the publishing sector is extremely monitored and assisted by the Publicity Department of the Communist Party of China. For that reason, it might be stated that the total political forces affecting Odyssey Health Care Case Study Analysis business are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Financial forces impacting the publishing sector in basic and the CMP in particular includesthe costs of paper, the earnings level of consumers, the inflation rate, and the overall GDP development of the nation. All these forces combine effect the need for the publishing market.
Social and Demographical.
The consumer choices are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP must focus on digital publishing to satisfy the altering customer preferences.
Technological forces impacting the CMP include the technological development in the reading methods etc. Improvement of science and technology together with the rise of digital publishing might lower the demand for the CMP products, if specific actions would not be taken quickly.
Ecological forces impacting Odyssey Health Care Case Study Help includes the issues of environmental communities over the usage of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink used while publishing needs to not be hazardous for the environment.
Legal policies for the publishing sector at whole are high. The legal regulations regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be approved initially by the Government to be gone into in the publishing market. The regulation prohibits direct involvement of foreign entities and people in the publishing sector.
Industry Analysis (Porter's 5 Forces Design).
Porter's Five Forces Model could be used to analyze the attractiveness of the publishing market China. A brief analysis of the Porter's 5 Forces is offered as follows;.
Threat of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective growth in the market tends to draw in brand-new entrants to the publishing market. However, the presence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.
Threat of Replacement.
Threat of Alternative is high for the Chinese Publishing Market. The replacement products for the released documents is the documents provided in the digital libraries on certain sites. The changing consumer preferences towards digital learning increase the hazard of substitution for the industry.
Competitive competition in the publishing market is high. The existence of large number of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Provider.
The significant suppliers of the Odyssey Health Care Case Study Help consist of the providers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the overall bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Haggling power of buyer in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive rates.
CMP runs in a highly competitive market with the existence of large number of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Odyssey Health Care Case Study Analysis include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close competitors of CMP. Founded in the exact same period, CIP publishes comparable kind of books. For a large time period, CIP held the biggest market share, and still ranks second and third in different market sections, with a significant concentrate on instructional publications. CIP acts as a hazard for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the marketplace share of Odyssey Health Care Case Study Analysis quickly in the existing market scenario.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also founded in the same period as CMP and CIP. It ranks 6th in the state-owned publishers in regards to service scale. It is also one of the popular gamers in the publishing market with a yearly total incomes of RMB 550 million in 2010.
Alternative-1: Broaden towards New Markets
• Lowering dependence over the Chinese markets.
• Increasing variety of Clients
• Growth opportunities.
• Preventing the effect of market saturation in the Chinese publishing market.
• Use of potential resources in growth.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
• Sustaining consumer base.
• Approaching new markets.
• Easy to present utilizing present abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to clients.
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company segments to the new one can lead the company to lose need of its products in the market.
With the deep analysis of the internal and external environment of the company in addition to the market analysis and the competitor analysis, Alternative 2 is advised to CMP to accomplish its future development. As the choices are shifting towards digital publishing and the business need an instant service to avoid the declining industry growth. Intro of digital publishing might show to be an immediate option with low amount of threat for the company. Nevertheless, the business could also think about the growth program after the success of its digital publishing program.
In order to introduce digital publishing in its product portfolio, the company ought to first collects the information related to the customer need, the potential markets, the government guidelines and the data associated with the rivals provided in the market. After that, the business must decide one possible section for its preliminary offering. It needs to gather research that how it might separate its digital publishing from the existing rivals' products. After all the steps above the company should opt for the preliminary offering. The business must go for the other markets if the preliminary offering proves a success. In this method the company would be able to execute its digital publishing program.
The development of the publishing market is declining considering that 2008, showing a danger to the business's long term presence, however the circumstance can be managed by thinking about an advancement strategy in the future. The business could think about presenting digital publishingin its existing market to execute its development program at immediate basis and to prevent the threat of failure for entryway in the new markets.