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Olivet Nazarene University Case Analysis

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Olivet Nazarene University Case Study Solution and Analysis


Introduction

Olivet Nazarene University Case Study Solution is the largest publishing business with a greatest market share in the China's book retail market. CMP provides a variety of services consisting of; gathering info, processing details and interaction services. Significant company sectors of the company consist of; books, periodicals, consultancy and circulation. The company has a vast item portfolio and its major products include books, regulars, online media, exhibits, research reports and so on. Olivet Nazarene University Case Study Analysis has actually become a specialized information company and a big thorough Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.

Critical Problems

Although, Olivet Nazarene University Case Study Help has actually spent its 60 years journey smoothly, being an effective publishing home, nevertheless, the changing macro market patterns and forces bring particular challenges to the publishing market in general and CMP in specific. These factors consist of;

• Entryway of the new publishing companies in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Enhancement of science and innovation.
Executive Summary
The transformation of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the business could be made use of to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Olivet Nazarene University Case Study Solution has particular strengths that can be used to reduce the dangers, overcome the weakness and obtain the chances. Strengths of CMP are given as follows;

• The long term experience of Olivet Nazarene University Case Study Analysis in the publishing market i.e. 60 years enables the business to offer high quality items at a lower expense utilizing its previous experiences.
• The technical resources and capabilities generated by its successful journey provide a competitive advantage to CMP.
• Vast product portfolioof CMP assists it to diversify its threat and provide high worth to its clients.
• Strong monetary position permits the company to think about a number of advancement opportunities with no fear of raising fund externally.

Weak points

Together with the strengths, the company has particular weaknesses which might increase restraints for the company in implementing its advancement program. The weak points of Olivet Nazarene University Case Study Analysis are provided as follows;

• Despite of being a science and innovation publishing company, the company still has traditional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It ought to propose particular growth strategies to avoid its dependence over the Chinese markets to attain long term development.
Porter's 5 Forces Analysis
Opportunities

The development of the publishing industry is decreasing since 2008, affecting Olivet Nazarene University Case Study Solution as well, however the growth could be restored by availing specific opportunities provided in the market. The market opportunities for CMP consist of;

• The company could likewise introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP might think about an advancement program through the growth towards foreign markets in order to lower its reliance over Chinese markets by utilizing its large financial resources.

Threats

The changing macro trends in the market and increasing competitors in the publishing industry has actually positioned certain risks to Olivet Nazarene University Case Study Solution including;( Gurel, 2017).

• Intro of digital publishing i.e. digital libraries could lead to declining market share of Olivet Nazarene University Case Study Analysis due to the consumer shift towards digital libraries.
• The presence of large number of competitors in the publishing market increase the danger for CMP to lose its competitive position in the market, as rivals can acquire a strong consumer base by using specific strategies like aggressive promo, quality products, etc.
• Entryway of new publishing companies in the industry along with existence of high competitors increases the danger of losing the customer base.

Monetary Analysis.
Swot Analysis
The business has a rather competitive monetary performance. Due to absence of data, the monetary ratios of CMP could not be computed. However, the general financial efficiency of the business might be examined by using the graphs given up the case Appendices. It might be evaluated from the Appendix III that the yearly overall revenues of CMP during the duration 2000-2012 are growing at a high development rate, showing that the annual need of the products of Olivet Nazarene University Case Study Solution is growing and the business is rather effective in drawing in a large number of clients at a prospective cost.

In addition to it, the 2nd chart which shows the yearly development in the Olivet Nazarene University Case Study Solution overall assets, shows that the business is rather efficient in including value to its possessions through its revenues. The development in properties reveals that the overall value of the company is likewise increasing with increasing the overall incomes. (Unknown, 2013).

Another monetary analysis of the company utilizing the offered information might be the analysis regarding the circulation of total profits of the business. Huge part of the profits of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company might move towards other organisation sectors with a potential growth to achieve its future advancement goal.

PESTEL Analysis

PESTEL analysis could be performed to find out the various external forces impacting the performance of the business and the recent trends in the external environment of the business. A quick PESTEL analysis of the business is provided as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a significant effect on the state of mind of the people about the communist ideology of the federal government, therefore, the publishing sector is extremely monitored and assisted by the Promotion Department of the Communist Celebration of China. Therefore, it might be stated that the general political forces impacting Olivet Nazarene University Case Study Help service are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.

Affordable.

Economic forces affecting the publishing sector in general and the CMP in particular includesthe prices of paper, the earnings level of consumers, the inflation rate, and the total GDP development of the country. All these forces integrate impact the need for the publishing market.

Social and Demographical.

Social and demographical forces include the population growth, the consumer's preferences towards checking out useful materials and so on. China has the highest population worldwide with a high population development, revealing the increasing variety of consumers of the Olivet Nazarene University Case Study Help. However, the customer preferences are shifting towards digital publishing instead of the standard was of publishing. In this regard, CMP must focus on digital publishing to satisfy the changing consumer choices.

Technological.

Technological forces affecting the CMP include the technological development in the reading techniques etc. Improvement of science and technology along with the increase of digital publishing might minimize the demand for the CMP items, if particular actions would not be taken soon.

Environmental.
Vrio Analysis
Environmental forces affecting Olivet Nazarene University Case Study Solution consists of the concerns of ecological neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink used while publishing should not be hazardous for the environment.

Legal.

Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be authorized first by the Federal government to be entered in the publishing market.

Industry Analysis (Porter's Five Forces Model).

Porter's Five Forces Model could be utilized to evaluate the appearance of the publishing market China. A short analysis of the Porter's 5 Forces is offered as follows;.

Hazard of New Entrants.

Risks of brand-new entrants in the Chinese Publishing Industry is moderate. The possible development in the industry tends to bring in new entrants to the publishing market. However, the presence of intense competition and the requirement of huge capital tends to demotivate brand-new entrants to enter in the market.

Danger of Substitution.

Hazard of Substitution is high for the Chinese Publishing Market. The alternative items for the released files is the files provided in the digital libraries on certain sites. The changing consumer choices towards digital knowing increase the risk of replacement for the industry.

Competitive Rivalry.

Competitive rivalry in the publishing market is high. The existence of large number of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also entering into the marketplace increasing the competition for CMP.

Bargaining Power of Provider.

The significant suppliers of the Olivet Nazarene University Case Study Solution include the providers of the paper for releasing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the overall bargaining power of provider for CMP is low.

Bargaining Power of Buyer.

Haggling power of purchaser in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive rates.

Rivals Analysis.

CMP runs in a highly competitive market with the presence of a great deal of rivals. Nevertheless, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Olivet Nazarene University Case Study Help include;.

• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Market Press (CIP).

CIPis one of the close competitors of CMP. Founded in the exact same period, CIP releases comparable type of books. For a big period, CIP held the biggest market share, and still ranks second and third in different market sectors, with a major concentrate on educational publications. CIP serves as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of Olivet Nazarene University Case Study Help easily in the present market circumstance.

Posts and telecommunication Press (PTP).

Another close competitor of CMP is PTP. It was also established in the exact same period as CMP and CIP. It ranks 6th in the state-owned publishers in terms of business scale. It is also among the popular gamers in the publishing market with an annual total earnings of RMB 550 million in 2010.

Alternatives

Alternative-1: Broaden towards New Markets

Pros

• Decreasing reliance over the Chinese markets.
• Increasing variety of Customers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing industry.

Cons
Recommendations
• Usage of potential resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.

Alernative-2: Introduce Digital Publishing

Pros

• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing present abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio offers high worth to clients.

Cons

• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation segments to the brand-new one can lead the company to lose demand of its items in the market.

Suggestions

With the deep analysis of the internal and external environment of the company in addition to the market analysis and the rival analysis, Alternative 2 is suggested to CMP to accomplish its future development. As the choices are shifting towards digital publishing and the business require an immediate solution to avoid the declining industry growth. Introduction of digital publishing could prove to be an instant option with low amount of risk for the company. Nevertheless, the business could also consider the expansion program after the success of its digital publishing program.

Application

In order to present digital publishing in its item portfolio, the business must initially collects the information related to the consumer demand, the potential markets, the federal government guidelines and the data related to the competitors provided in the market. If the initial offering shows a success, the business needs to go for the other markets. In this way the company would be able to execute its digital publishing program.

Conclusion

The growth of the publishing industry is decreasing because 2008, showing a hazard to the business's long term presence, but the scenario can be controlled by considering an advancement strategy in the future. The business might consider introducing digital publishingin its existing market to implement its development program at instant basis and to avoid the risk of failure for entrance in the new markets.

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