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Olympus A Case Analysis

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Olympus A Case Study Solution and Analysis


Introduction

Olympus A Case Study Solution is the largest publishing company with a greatest market share in the China's book retail market. CMP has actually become a specialized information supplier and a large extensive Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.

Critical Issues

Although, Olympus A Case Study Analysis has actually invested its 60 years journey efficiently, being a successful publishing home, nevertheless, the altering macro market trends and forces bring certain obstacles to the publishing market in basic and CMP in specific. These aspects consist of;

• Entrance of the new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Improvement of science and technology.
Executive Summary
The transformation of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the capabilities of the company could be made use of to pursue the future development unceasingly? How could the company sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Olympus A Case Study Analysis has particular strengths that can be made use of to decrease the threats, get rid of the weakness and get the opportunities. Strengths of CMP are given as follows;

• The long term experience of Olympus A Case Study Solution in the publishing industry i.e. 60 years allows the company to offer high quality items at a lower expense utilizing its previous experiences.
• The technical resources and abilities created by its effective journey supply a competitive advantage to CMP.
• Large item portfolioof CMP helps it to diversify its danger and offer high value to its customers.
• Strong monetary position allows the company to think about several advancement opportunities with no worry of raising fund externally.

Weak points

Along with the strengths, the business has certain weak points which could increase restraints for the business in implementing its development program. The weak points of Olympus A Case Study Analysis are given as follows;

• Despite of being a science and technology publishing company, the company still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It ought to propose specific growth plans to prevent its reliance over the Chinese markets to attain long term development.
Porter's 5 Forces Analysis
Opportunities

The growth of the publishing market is declining considering that 2008, affecting Olympus A Case Study Analysis as well, but the growth might be revived by availing certain chances provided in the market. The marketplace chances for CMP include;

• The company might also present Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP could think about an advancement program through the expansion towards foreign markets in order to lower its reliance over Chinese markets by utilizing its huge funds.

Hazards

The changing macro patterns in the market and increasing competitors in the publishing industry has actually presented certain risks to Olympus A Case Study Help consisting of;( Gurel, 2017).

• Intro of digital publishing i.e. virtual libraries might result in declining market share of Olympus A Case Study Help due to the customer shift towards virtual libraries.
• The presence of large number of competitors in the publishing market increase the threat for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by using specific techniques like aggressive promo, quality products, etc.
• Entryway of new publishing companies in the market along with existence of high competition increases the danger of losing the client base.

Financial Analysis.
Swot Analysis
The company has a rather competitive financial efficiency. Due to absence of information, the monetary ratios of CMP could not be determined. However, the overall financial performance of the company could be evaluated by utilizing the graphs given in the case Appendices. It could be evaluated from the Appendix III that the yearly total earnings of CMP during the duration 2000-2012 are growing at a high growth rate, revealing that the yearly need of the items of Olympus A Case Study Help is growing and the business is rather effective in bring in a large number of customers at a possible cost.

Along with it, the second graph which reveals the yearly growth in the Olympus A Case Study Help total properties, shows that the business is rather efficient in including value to its properties through its earnings. The growth in assets reveals that the total worth of the company is also increasing with increasing the total revenues. (Unknown, 2013).

Another financial analysis of the business using the offered information could be the analysis relating to the circulation of overall revenues of the company. Major part of the incomes of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company might move towards other business sectors with a potential growth to attain its future advancement goal.

PESTEL Analysis

PESTEL analysis might be conducted to discover the different external forces impacting the efficiency of the company and the recent patterns in the external environment of the business. A short PESTEL analysis of the business is offered as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a substantial effect on the frame of mind of individuals about the communist ideology of the federal government, therefore, the publishing sector is highly supervised and guided by the Publicity Department of the Communist Party of China. Therefore, it could be stated that the overall political forces affecting Olympus A Case Study Help service are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.

Affordable.

Financial forces affecting the publishing sector in basic and the CMP in specific includesthe costs of paper, the earnings level of consumers, the inflation rate, and the overall GDP development of the nation. All these forces combine impact the need for the publishing market.

Social and Demographical.

Social and demographical forces include the population growth, the consumer's choices towards checking out useful products etc. China has the highest population on the planet with a high population development, revealing the increasing variety of consumers of the Olympus A Case Study Solution. However, the customer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP should focus on digital publishing to satisfy the altering consumer choices.

Technological.

Technological forces impacting the CMP consist of the technological improvement in the reading strategies and so on. Improvement of science and innovation together with the rise of digital publishing could lower the demand for the CMP products, if certain actions would not be taken quickly.

Environmental.
Vrio Analysis
Ecological forces impacting Olympus A Case Study Help consists of the concerns of environmental neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink utilized while publishing should not be harmful for the environment.

Legal.

Legal guidelines for the publishing sector at whole are high. The legal regulations regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be authorized initially by the Government to be gone into in the publishing market. The regulation forbids direct involvement of foreign entities and people in the publishing sector.

Industry Analysis (Porter's Five Forces Design).

Porter's 5 Forces Design might be used to evaluate the attractiveness of the publishing market China. A quick analysis of the Porter's 5 Forces is given as follows;.

Danger of New Entrants.

Dangers of new entrants in the Chinese Publishing Market is moderate. The potential development in the industry tends to bring in brand-new entrants to the publishing market. Nevertheless, the presence of intense competitors and the requirement of huge capital tends to demotivate brand-new entrants to go into in the market.

Hazard of Replacement.

Threat of Alternative is high for the Chinese Publishing Market. The alternative items for the released documents is the files provided in the virtual libraries on particular websites. The altering consumer preferences towards digital learning increase the threat of replacement for the industry.

Competitive Competition.

Competitive rivalry in the publishing market is high. The existence of large number of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Along with it, new entrants are also entering into the marketplace increasing the competitors for CMP.

Bargaining Power of Supplier.

The significant suppliers of the Olympus A Case Study Help include the suppliers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.

Bargaining Power of Buyer.

Bargaining power of buyer in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive rates.

Rivals Analysis.

CMP operates in a highly competitive industry with the presence of a great deal of rivals. Nevertheless, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Olympus A Case Study Solution include;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Industry Press (CIP).

CIPis one of the close rivals of CMP. Founded in the exact same period, CIP publishes comparable type of books. For a large period, CIP held the biggest market share, and still ranks 3rd and second in numerous market segments, with a significant focus on academic publications. CIP acts as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of Olympus A Case Study Help easily in the present market scenario.

Posts and telecommunication Press (PTP).

Another close competitor of CMP is PTP. It was likewise established in the same duration as CMP and CIP. It ranks 6th in the state-owned publishers in regards to organisation scale. It is also among the prominent players in the publishing industry with an annual overall earnings of RMB 550 million in 2010.

Alternatives

Alternative-1: Expand towards New Markets

Pros

• Decreasing dependence over the Chinese markets.
• Increasing number of Clients
• Growth chances.
• Avoiding the impact of market saturation in the Chinese publishing market.

Cons
Recommendations
• Usage of potential resources in growth.
• Threat of failure in new markets.
• Time consuming.

Alernative-2: Present Digital Publishing

Pros

• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using present abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to consumers.

Cons

• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service sections to the brand-new one can lead the business to lose demand of its items in the market.

Recommendations

As the preferences are moving towards digital publishing and the company need an immediate solution to avoid the declining market growth. The business could likewise consider the expansion program after the success of its digital publishing program.

Implementation

In order to present digital publishing in its product portfolio, the business must first gathers the information connected to the consumer need, the possible markets, the federal government guidelines and the data related to the rivals provided in the market. After that, the business needs to choose one potential segment for its initial offering. It should collect research that how it could distinguish its digital publishing from the existing rivals' products. After all the steps above the business ought to opt for the initial offering. The company should go for the other markets if the initial offering proves a success. In this method the company would have the ability to implement its digital publishing program.

Conclusion

Although, the development of the publishing industry is declining given that 2008, showing a risk to the business's long term existence, but the circumstance can be managed by considering an advancement plan in the future. The company could think about presenting digital publishingin its existing market to implement its advancement program at instant basis and to prevent the risk of failure for entrance in the new markets.

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