Opening Section Critique Case Study Solution and Analysis
Introduction
Opening Section Critique Case Study Help is the largest publishing company with a highest market share in the China's book retail market. CMP has become a specialized information provider and a large comprehensive Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.
Crucial Concerns
Although, Opening Section Critique Case Study Help has invested its 60 years journey efficiently, being a successful publishing home, however, the altering macro market patterns and forces bring particular challenges to the publishing market in basic and CMP in specific. These elements consist of;
• Entrance of the brand-new publishing firms in the market.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and technology.
The improvement of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the capabilities of the business could be used to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Opening Section Critique Case Study Analysis has specific strengths that can be used to minimize the threats, conquer the weak point and obtain the chances. Strengths of CMP are given as follows;
• The long term experience of Opening Section Critique Case Study Solution in the publishing market i.e. 60 years allows the company to offer high quality items at a lower cost using its prior experiences.
• The technical resources and abilities generated by its effective journey provide a competitive benefit to CMP.
• Large product portfolioof CMP assists it to diversify its risk and supply high value to its customers.
• Strong financial position enables the company to consider numerous development opportunities with no fear of raising fund externally.
Weak points
Along with the strengths, the business has certain weak points which might increase constraints for the company in implementing its development program. The weaknesses of Opening Section Critique Case Study Help are offered as follows;
• Despite of being a science and technology publishing company, the business still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It should propose particular expansion plans to avoid its dependence over the Chinese markets to attain long term development.
Opportunities
Although, the growth of the publishing market is decreasing given that 2008, affecting Opening Section Critique Case Study Help also, however the development could be restored by availing particular chances presented in the market. The market chances for CMP include;
• The company could likewise introduce Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP could consider a development program through the expansion towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its vast financial resources.
Risks
The changing macro trends in the market and increasing competitors in the publishing industry has postured particular threats to Opening Section Critique Case Study Help consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries could result in declining market share of Opening Section Critique Case Study Solution due to the consumer shift towards virtual libraries.
• The presence of large number of competitors in the publishing market increase the risk for CMP to lose its competitive position in the market, as rivals can get a strong consumer base by utilizing particular strategies like aggressive promo, quality products, and so on
• Entrance of brand-new publishing companies in the market in addition to existence of high competition increases the danger of losing the consumer base.
Financial Analysis.
The company has a quite competitive monetary performance. Due to absence of data, the monetary ratios of CMP might not be computed. However, the overall monetary performance of the company might be evaluated by utilizing the charts given in the case Appendices. It might be evaluated from the Appendix III that the yearly total revenues of CMP during the period 2000-2012 are growing at a high development rate, showing that the annual demand of the items of Opening Section Critique Case Study Solution is growing and the business is quite effective in attracting a large number of customers at a possible price.
In addition to it, the 2nd chart which reveals the annual development in the Opening Section Critique Case Study Help total possessions, shows that the company is quite efficient in adding value to its possessions through its revenues. The development in assets shows that the overall value of the firm is likewise increasing with increasing the total revenues. (Unknown, 2013).
Another financial analysis of the business using the given data might be the analysis concerning the distribution of total incomes of the company. Major part of the profits of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business might move towards other service sectors with a possible growth to attain its future development goal.
PESTEL Analysis
PESTEL analysis could be performed to learn the various external forces impacting the efficiency of the company and the recent trends in the external environment of the business. A brief PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the mindset of the people about the communist ideology of the federal government, for that reason, the publishing sector is highly supervised and guided by the Publicity Department of the Communist Celebration of China. For that reason, it might be said that the overall political forces affecting Opening Section Critique Case Study Analysis business are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Affordable.
Economic forces affecting the publishing sector in general and the CMP in particular includesthe rates of paper, the earnings level of consumers, the inflation rate, and the total GDP growth of the nation. All these forces combine effect the demand for the publishing market.
Social and Demographical.
The consumer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to fulfill the changing customer choices.
Technological.
Technological forces affecting the CMP consist of the technological advancement in the reading methods etc. Improvement of science and technology in addition to the rise of digital publishing might reduce the need for the CMP products, if certain actions would not be taken soon.
Environmental.
Environmental forces impacting Opening Section Critique Case Study Solution consists of the issues of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink used while publishing should not be harmful for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal guidelines regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved initially by the Government to be gone into in the publishing market. The ordinance prohibits direct participation of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Model might be used to evaluate the attractiveness of the publishing market China. A brief analysis of the Porter's 5 Forces is offered as follows;.
Danger of New Entrants.
Hazards of new entrants in the Chinese Publishing Market is moderate. The prospective development in the market tends to bring in brand-new entrants to the publishing industry. The presence of extreme competitors and the requirement of huge capital tends to demotivate brand-new entrants to go into in the market.
Danger of Replacement.
Risk of Alternative is high for the Chinese Publishing Industry. The replacement items for the released documents is the files provided in the digital libraries on particular websites. The altering consumer choices towards digital knowing increase the risk of replacement for the industry.
Competitive Competition.
Competitive rivalry in the publishing market is high. The presence of a great deal of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, brand-new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Supplier.
The major providers of the Opening Section Critique Case Study Help consist of the providers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive rates.
Competitors Analysis.
CMP operates in a highly competitive industry with the existence of large number of competitors. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Opening Section Critique Case Study Help include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the current market scenario.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise founded in the exact same duration as CMP and CIP. It ranks 6th in the state-owned publishers in terms of service scale. It is also among the prominent players in the publishing industry with an annual total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing variety of Customers
• Development opportunities.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of possible resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present utilizing current capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sectors to the new one can lead the business to lose need of its products in the market.
Recommendations
As the preferences are moving towards digital publishing and the company need an instant solution to prevent the declining market development. The company could also think about the expansion program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its product portfolio, the business must first collects the information associated with the customer demand, the possible markets, the government guidelines and the information related to the rivals provided in the market. After that, the company must decide one possible section for its preliminary offering. It needs to gather research study that how it might differentiate its digital publishing from the existing competitors' items. The steps above the business ought to go for the initial offering. If the initial offering proves a success, the company should go for the other markets. In this way the company would have the ability to implement its digital publishing program.
Conclusion
Although, the growth of the publishing industry is declining given that 2008, revealing a danger to the business's long term existence, but the scenario can be managed by thinking about a development strategy in the future. The company could consider introducing digital publishingin its existing market to execute its development program at instant basis and to avoid the risk of failure for entryway in the brand-new markets.
