Parle G Case Study Solution and Analysis
Introduction
Parle G Case Study Help is the biggest publishing company with a highest market share in the China's book retail market. CMP offers a number of services consisting of; gathering information, processing details and interaction services. Significant business sectors of the company include; books, regulars, consultancy and distribution. The business has a vast item portfolio and its significant products consist of books, periodicals, online media, exhibitions, research reports etc. Parle G Case Study Solution has actually become a specialized details provider and a big extensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Important Problems
Although, Parle G Case Study Analysis has spent its 60 years journey efficiently, being a successful publishing house, however, the changing macro market patterns and forces bring particular difficulties to the publishing market in general and CMP in particular. These aspects consist of;
• Entrance of the new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Improvement of science and innovation.
The transformation of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the capabilities of the business could be used to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Parle G Case Study Solution has specific strengths that can be made use of to minimize the dangers, overcome the weakness and get the opportunities. Strengths of CMP are given as follows;
• The long term experience of Parle G Case Study Solution in the publishing market i.e. 60 years allows the business to offer high quality items at a lower expense utilizing its previous experiences.
• The technical resources and capabilities produced by its successful journey supply a competitive advantage to CMP.
• Large item portfolioof CMP helps it to diversify its danger and offer high value to its clients.
• Strong financial position allows the business to think about numerous advancement chances without any worry of raising fund externally.
Weak points
Together with the strengths, the company has particular weaknesses which might increase restrictions for the company in implementing its advancement program. The weaknesses of Parle G Case Study Analysis are given as follows;
• Despite of being a science and technology publishing company, the business still has conventional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It should propose specific expansion strategies to prevent its reliance over the Chinese markets to accomplish long term growth.
Opportunities
The development of the publishing industry is declining considering that 2008, impacting Parle G Case Study Analysis as well, but the growth could be revived by availing specific opportunities presented in the market. The marketplace chances for CMP consist of;
• The company might also introduce Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP might think about an advancement program through the growth towards foreign markets in order to minimize its dependence over Chinese markets by utilizing its huge financial resources.
Dangers
The altering macro trends in the market and increasing competition in the publishing industry has presented particular hazards to Parle G Case Study Solution including;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries could result in decreasing market share of Parle G Case Study Analysis due to the consumer shift towards digital libraries.
• The presence of large number of competitors in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by utilizing particular methods like aggressive promo, quality items, etc.
• Entryway of brand-new publishing companies in the market in addition to presence of high competitors increases the risk of losing the customer base.
Financial Analysis.
The business has a rather competitive financial performance. Due to absence of information, the financial ratios of CMP could not be determined. The overall financial efficiency of the business might be analyzed by utilizing the charts provided in the case Appendices. It could be examined from the Appendix III that the yearly overall profits of CMP throughout the period 2000-2012 are growing at a high development rate, revealing that the annual demand of the items of Parle G Case Study Solution is growing and the business is quite efficient in bring in a a great deal of consumers at a potential cost.
In addition to it, the second chart which reveals the annual growth in the Parle G Case Study Analysis overall assets, shows that the company is quite effective in including value to its properties through its incomes. The development in assets reveals that the total worth of the company is likewise increasing with increasing the overall revenues. (Unknown, 2013).
Another financial analysis of the company using the given data might be the analysis concerning the circulation of total incomes of the business. Huge part of the profits of CMP comes from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business could move towards other company segments with a prospective growth to achieve its future development objective.
PESTEL Analysis
PESTEL analysis could be performed to find out the numerous external forces affecting the performance of the company and the recent trends in the external environment of the company. A quick PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the frame of mind of the people about the communist ideology of the government, therefore, the publishing sector is highly monitored and assisted by the Publicity Department of the Communist Party of China. It could be stated that the general political forces impacting CMP service are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Economical.
Financial forces impacting the publishing sector in general and the Parle G Case Study Solution in particular includesthe rates of paper, the earnings level of consumers, the inflation rate, and the general GDP growth of the nation. All these forces combine impact the need for the publishing market. In addition to it, the financial policies related to the import of books affect the total company at CPM. China's economic conditions are rather beneficial for CMP with high GDP development and customer earnings level.
Social and Demographical.
The consumer choices are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP must focus on digital publishing to meet the changing consumer choices.
Technological.
Technological forces impacting the CMP consist of the technological improvement in the reading techniques etc. Enhancement of science and innovation together with the increase of digital publishing could decrease the demand for the CMP items, if specific actions would not be taken quickly.
Environmental.
Environmental forces affecting Parle G Case Study Solution includes the issues of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink utilized while publishing must not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be approved initially by the Government to be entered in the publishing market.
Market Analysis (Porter's Five Forces Model).
Porter's 5 Forces Model might be utilized to evaluate the appearance of the publishing market China. A brief analysis of the Porter's 5 Forces is provided as follows;.
Risk of New Entrants.
Dangers of new entrants in the Chinese Publishing Industry is moderate. The potential development in the market tends to attract brand-new entrants to the publishing industry. However, the presence of intense competition and the requirement of substantial capital tends to demotivate brand-new entrants to enter in the market.
Danger of Replacement.
Hazard of Alternative is high for the Chinese Publishing Market. The substitute items for the released files is the files presented in the virtual libraries on specific sites. The altering customer preferences towards digital learning increase the hazard of substitution for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The existence of large number of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. In addition to it, new entrants are likewise participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Parle G Case Study Analysis include the providers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers requires high quality files at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive industry with the presence of large number of rivals. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Parle G Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP quickly in the existing market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise established in the same duration as CMP and CIP. It ranks 6th in the state-owned publishers in regards to service scale. It is also one of the popular gamers in the publishing industry with a yearly overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Clients
• Development chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Use of prospective resources in growth.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present utilizing present abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to customers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation segments to the new one can lead the business to lose demand of its items in the market.
Suggestions
With the deep analysis of the internal and external environment of the company in addition to the industry analysis and the rival analysis, Alternative 2 is recommended to CMP to attain its future advancement. As the choices are shifting towards digital publishing and the business require an instant solution to prevent the decreasing industry growth. Introduction of digital publishing could show to be an instant option with low amount of threat for the company. Nevertheless, the business could also consider the expansion program after the success of its digital publishing program.
Application
In order to present digital publishing in its item portfolio, the business ought to first collects the data connected to the consumer need, the potential markets, the government guidelines and the data associated with the rivals provided in the market. After that, the company must choose one potential segment for its initial offering. It needs to collect research study that how it might differentiate its digital publishing from the existing rivals' items. After all the actions above the business should go for the preliminary offering. If the initial offering proves a success, the company should go for the other markets. In this method the company would have the ability to implement its digital publishing program.
Conclusion
Although, the growth of the publishing industry is declining considering that 2008, showing a threat to the company's long term existence, however the situation can be managed by thinking about a development plan in the future. The business might think about presenting digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the threat of failure for entryway in the brand-new markets.
