Patientslikeme An Online Community Of Patients Case Study Solution and Analysis
Intro
Patientslikeme An Online Community Of Patients Case Study Solution is the biggest publishing business with a highest market share in the China's book retail market. CMP has actually become a specialized information supplier and a big detailed Science and Innovation publishing business through the integration of print media, audio-visual media and the network media.
Important Issues
Although, Patientslikeme An Online Community Of Patients Case Study Analysis has invested its 60 years journey efficiently, being a successful publishing home, however, the changing macro market trends and forces bring specific challenges to the publishing market in basic and CMP in particular. These aspects consist of;
• Entryway of the brand-new publishing companies in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and innovation.
The change of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the company could be used to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Patientslikeme An Online Community Of Patients Case Study Help has specific strengths that can be used to lower the hazards, overcome the weakness and obtain the opportunities. Strengths of CMP are given as follows;
• The long term experience of Patientslikeme An Online Community Of Patients Case Study Help in the publishing market i.e. 60 years enables the company to offer high quality products at a lower cost utilizing its previous experiences.
• The technical resources and abilities generated by its effective journey supply a competitive advantage to CMP.
• Huge item portfolioof CMP helps it to diversify its threat and offer high value to its clients.
• Strong monetary position enables the business to think about numerous advancement opportunities with no fear of raising fund externally.
Weaknesses
In addition to the strengths, the business has certain weak points which could increase restrictions for the company in executing its development program. The weaknesses of Patientslikeme An Online Community Of Patients Case Study Analysis are given as follows;
• Despite of being a science and technology publishing company, the business still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It should propose specific growth strategies to avoid its dependence over the Chinese markets to achieve long term growth.
Opportunities
Although, the growth of the publishing market is declining given that 2008, impacting Patientslikeme An Online Community Of Patients Case Study Help too, however the development could be revived by availing certain chances presented in the market. The market opportunities for CMP consist of;
• The company could likewise present Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to lower its dependence over Chinese markets by using its vast funds.
Hazards
The altering macro patterns in the market and increasing competition in the publishing market has actually presented particular dangers to Patientslikeme An Online Community Of Patients Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries could result in decreasing market share of Patientslikeme An Online Community Of Patients Case Study Analysis due to the consumer shift towards digital libraries.
• The presence of large number of competitors in the publishing market increase the threat for CMP to lose its competitive position in the market, as competitors can get a strong customer base by using certain techniques like aggressive promotion, quality items, and so on
• Entrance of new publishing companies in the industry in addition to existence of high competition increases the risk of losing the customer base.
Financial Analysis.
The company has a quite competitive financial efficiency. Due to lack of information, the monetary ratios of CMP might not be calculated. Nevertheless, the general financial efficiency of the business might be evaluated by using the graphs given up the case Appendices. It could be examined from the Appendix III that the annual overall revenues of CMP during the duration 2000-2012 are growing at a high growth rate, revealing that the annual need of the items of Patientslikeme An Online Community Of Patients Case Study Solution is growing and the company is quite efficient in attracting a large number of clients at a possible price.
Together with it, the second chart which reveals the yearly development in the Patientslikeme An Online Community Of Patients Case Study Analysis overall possessions, shows that the company is rather effective in including worth to its properties through its earnings. The development in assets shows that the total value of the company is also increasing with increasing the total earnings. (Unidentified, 2013).
Another financial analysis of the business utilizing the given information might be the analysis concerning the distribution of total profits of the company. Major part of the revenues of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other organisation sectors with a possible development to attain its future development goal.
PESTEL Analysis
PESTEL analysis might be performed to discover the numerous external forces affecting the performance of the business and the recent patterns in the external environment of the business. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the state of mind of the people about the communist ideology of the federal government, therefore, the publishing sector is highly monitored and guided by the Publicity Department of the Communist Celebration of China. For that reason, it could be said that the total political forces impacting Patientslikeme An Online Community Of Patients Case Study Solution company are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Affordable.
Financial forces affecting the publishing sector in general and the Patientslikeme An Online Community Of Patients Case Study Help in particular includesthe costs of paper, the income level of customers, the inflation rate, and the general GDP growth of the nation. All these forces integrate impact the demand for the publishing market. Together with it, the economic policies related to the import of books impact the total business at CPM. However, China's financial conditions are rather beneficial for CMP with high GDP development and customer earnings level.
Social and Demographical.
Social and demographical forces include the population growth, the customer's preferences towards checking out helpful materials and so on. China has the highest population on the planet with a high population growth, revealing the increasing variety of customers of the Patientslikeme An Online Community Of Patients Case Study Solution. Nevertheless, the consumer preferences are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP ought to concentrate on digital publishing to fulfill the altering customer choices.
Technological.
Technological forces affecting the CMP include the technological improvement in the reading strategies and so on. Enhancement of science and innovation in addition to the rise of digital publishing might decrease the need for the CMP products, if specific actions would not be taken quickly.
Environmental.
Environmental forces impacting Patientslikeme An Online Community Of Patients Case Study Analysis consists of the issues of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink used while publishing ought to not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Government to be gone into in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's 5 Forces Design might be utilized to examine the beauty of the publishing market China. A short analysis of the Porter's Five Forces is provided as follows;.
Hazard of New Entrants.
Threats of new entrants in the Chinese Publishing Market is moderate. The possible growth in the market tends to bring in brand-new entrants to the publishing market. However, the existence of extreme competitors and the requirement of big capital tends to demotivate brand-new entrants to go into in the marketplace.
Threat of Replacement.
Risk of Substitution is high for the Chinese Publishing Industry. The alternative products for the released files is the documents presented in the virtual libraries on certain sites. The changing consumer preferences towards digital knowing increase the danger of replacement for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive competition for CMP. In addition to it, brand-new entrants are likewise participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The major providers of the Patientslikeme An Online Community Of Patients Case Study Solution include the suppliers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality documents at competitive prices.
Competitors Analysis.
CMP runs in a highly competitive industry with the existence of a great deal of competitors. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Patientslikeme An Online Community Of Patients Case Study Help consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close competitors of CMP. Founded in the exact same duration, CIP publishes similar kind of books. For a big period, CIP held the largest market share, and still ranks 2nd and third in various market sections, with a significant focus on educational publications. CIP functions as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the market share of Patientslikeme An Online Community Of Patients Case Study Analysis easily in the present market circumstance.
Posts and telecommunication Press (PTP).
It was also founded in the exact same duration as Patientslikeme An Online Community Of Patients Case Study Help and CIP. It is also one of the prominent gamers in the publishing market with an annual total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Minimizing dependence over the Chinese markets.
• Increasing variety of Customers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in growth.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to present utilizing existing capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business segments to the new one can lead the company to lose need of its items in the market.
Recommendations
As the preferences are shifting towards digital publishing and the company need an immediate option to prevent the decreasing market growth. The company might also think about the expansion program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its item portfolio, the company must first collects the data related to the consumer demand, the potential markets, the federal government guidelines and the data related to the rivals presented in the market. If the initial offering shows a success, the company should go for the other markets. In this way the company would be able to execute its digital publishing program.
Conclusion
Although, the development of the publishing industry is decreasing given that 2008, showing a danger to the company's long term presence, but the situation can be managed by thinking about an advancement plan in the future. The business might consider presenting digital publishingin its existing market to execute its advancement program at instant basis and to prevent the threat of failure for entryway in the brand-new markets.
