Post Trauma Stress Disorder Case Study Solution and Analysis
Introduction
Post Trauma Stress Disorder Case Study Analysis is the largest publishing company with a highest market share in the China's book retail market. CMP has actually become a specialized information company and a large extensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Vital Concerns
Although, Post Trauma Stress Disorder Case Study Solution has invested its 60 years journey efficiently, being an effective publishing house, however, the altering macro market patterns and forces bring certain difficulties to the publishing industry in general and CMP in particular. These factors include;
• Entrance of the new publishing firms in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Enhancement of science and technology.
The transformation of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the business could be made use of to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Post Trauma Stress Disorder Case Study Help has particular strengths that can be made use of to minimize the threats, overcome the weakness and get the chances. Strengths of CMP are offered as follows;
• The long term experience of Post Trauma Stress Disorder Case Study Solution in the publishing market i.e. 60 years permits the company to offer high quality items at a lower cost using its previous experiences.
• The technical resources and abilities generated by its effective journey supply a competitive benefit to CMP.
• Huge product portfolioof CMP helps it to diversify its danger and offer high value to its consumers.
• Strong monetary position enables the business to think about several advancement chances with no worry of raising fund externally.
Weaknesses
Along with the strengths, the business has particular weak points which could increase constraints for the company in implementing its development program. The weak points of Post Trauma Stress Disorder Case Study Help are given as follows;
• Despite of being a science and technology publishing firm, the business still has standard ways ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It ought to propose particular expansion plans to prevent its reliance over the Chinese markets to attain long term growth.
Opportunities
The development of the publishing industry is decreasing because 2008, impacting Post Trauma Stress Disorder Case Study Help as well, however the development could be restored by availing certain opportunities provided in the market. The market opportunities for CMP consist of;
• The business could likewise introduce Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP might consider an advancement program through the expansion towards foreign markets in order to minimize its dependence over Chinese markets by using its vast funds.
Threats
The changing macro trends in the market and increasing competition in the publishing industry has actually postured particular risks to Post Trauma Stress Disorder Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might result in decreasing market share of Post Trauma Stress Disorder Case Study Analysis due to the customer shift towards virtual libraries.
• The existence of a great deal of rivals in the publishing industry increase the threat for CMP to lose its competitive position in the market, as competitors can get a strong customer base by using certain techniques like aggressive promo, quality products, and so on
• Entrance of new publishing firms in the industry in addition to presence of high competition increases the threat of losing the client base.
Monetary Analysis.
Due to lack of data, the financial ratios of CMP could not be determined. It could be evaluated from the Appendix III that the annual total profits of Post Trauma Stress Disorder Case Study Help during the duration 2000-2012 are growing at a high growth rate, showing that the yearly demand of the products of CMP is growing and the business is rather effective in drawing in a large number of customers at a prospective price.
In addition to it, the 2nd graph which shows the yearly growth in the Post Trauma Stress Disorder Case Study Analysis total properties, reveals that the business is quite effective in including worth to its possessions through its profits. The growth in properties shows that the total value of the firm is likewise increasing with increasing the total profits. (Unidentified, 2013).
Another financial analysis of the company using the given information might be the analysis concerning the circulation of overall earnings of the business. Major part of the incomes of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other service sections with a potential growth to achieve its future development objective.
PESTEL Analysis
PESTEL analysis might be conducted to find out the numerous external forces impacting the efficiency of the company and the current trends in the external environment of the company. A brief PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial impact on the state of mind of individuals about the communist ideology of the federal government, for that reason, the publishing sector is highly monitored and assisted by the Promotion Department of the Communist Party of China. Therefore, it might be stated that the total political forces impacting Post Trauma Stress Disorder Case Study Help business are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces affecting the publishing sector in basic and the Post Trauma Stress Disorder Case Study Solution in particular includesthe rates of paper, the earnings level of consumers, the inflation rate, and the overall GDP growth of the nation. All these forces integrate effect the demand for the publishing market. Together with it, the economic policies connected to the import of books impact the total organisation at CPM. Nevertheless, China's financial conditions are rather beneficial for CMP with high GDP development and customer income level.
Social and Demographical.
The consumer choices are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP ought to focus on digital publishing to meet the changing customer choices.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading techniques etc. Enhancement of science and innovation in addition to the increase of digital publishing could lower the need for the CMP products, if certain actions would not be taken soon.
Environmental.
Environmental forces impacting Post Trauma Stress Disorder Case Study Help consists of the issues of environmental neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink utilized while publishing ought to not be harmful for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal guidelines relating to the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be authorized first by the Government to be gone into in the publishing market. The ordinance prohibits direct participation of foreign entities and individuals in the publishing sector.
Market Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Model could be used to examine the attractiveness of the publishing industry China. A brief analysis of the Porter's 5 Forces is given as follows;.
Risk of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Market is moderate. The prospective development in the market tends to bring in new entrants to the publishing market. However, the existence of extreme competitors and the requirement of big capital tends to demotivate new entrants to go into in the market.
Danger of Substitution.
Danger of Alternative is high for the Chinese Publishing Market. The alternative products for the published files is the documents presented in the digital libraries on certain websites. The altering consumer preferences towards digital knowing increase the threat of substitution for the market.
Competitive Competition.
Competitive competition in the publishing market is high. The presence of a great deal of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. Together with it, new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Supplier.
The major suppliers of the Post Trauma Stress Disorder Case Study Analysis include the providers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Negotiating power of buyer in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the buyers requires high quality files at competitive prices.
Competitors Analysis.
CMP operates in a highly competitive industry with the existence of large number of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Post Trauma Stress Disorder Case Study Analysis consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close competitors of CMP. Founded in the exact same duration, CIP publishes similar kind of books. For a big time period, CIP held the biggest market share, and still ranks 3rd and 2nd in different market sectors, with a major concentrate on instructional publications. CIP acts as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the marketplace share of Post Trauma Stress Disorder Case Study Analysis easily in the current market scenario.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also founded in the same period as CMP and CIP. It ranks 6th in the state-owned publishers in terms of business scale. It is likewise one of the prominent gamers in the publishing market with a yearly total earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing variety of Clients
• Development opportunities.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce using existing capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio offers high worth to customers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service sections to the brand-new one can lead the business to lose need of its products in the market.
Recommendations
With the deep analysis of the internal and external environment of the company along with the industry analysis and the rival analysis, Alternative 2 is advised to CMP to attain its future advancement. As the choices are moving towards digital publishing and the business need an immediate option to avoid the declining industry growth. Intro of digital publishing could prove to be an immediate option with low quantity of risk for the company. However, the company might likewise consider the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its item portfolio, the business must initially collects the data connected to the customer need, the possible markets, the government policies and the data associated with the rivals presented in the market. After that, the company must decide one prospective section for its initial offering. It needs to collect research that how it could separate its digital publishing from the existing competitors' products. The steps above the business should go for the initial offering. The business must go for the other markets if the initial offering shows a success. In this method the company would be able to execute its digital publishing program.
Conclusion
The development of the publishing industry is declining since 2008, revealing a hazard to the business's long term existence, but the scenario can be managed by thinking about a development plan in the future. The business could think about introducing digital publishingin its existing market to execute its advancement program at immediate basis and to prevent the risk of failure for entryway in the new markets.
