Product Line Pricing Case Study Solution and Analysis
Intro
Product Line Pricing Case Study Solution is the largest publishing business with a highest market share in the China's book retail market. CMP offers a variety of services consisting of; gathering info, processing information and communication services. Major organisation segments of the business include; books, periodicals, consultancy and circulation. The company has a vast product portfolio and its significant items include books, periodicals, online media, exhibitions, research study reports and so on. Product Line Pricing Case Study Solution has ended up being a specialized details service provider and a large thorough Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Crucial Concerns
Although, Product Line Pricing Case Study Analysis has spent its 60 years journey efficiently, being a successful publishing house, however, the altering macro market trends and forces bring specific challenges to the publishing industry in general and CMP in particular. These elements consist of;
• Entryway of the brand-new publishing companies in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Enhancement of science and technology.
The change of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the business could be used to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Product Line Pricing Case Study Solution has certain strengths that can be used to lower the threats, get rid of the weakness and obtain the chances. Strengths of CMP are given as follows;
• The long term experience of Product Line Pricing Case Study Analysis in the publishing industry i.e. 60 years allows the business to supply high quality items at a lower cost utilizing its previous experiences.
• The technical resources and abilities produced by its successful journey supply a competitive advantage to CMP.
• Vast item portfolioof CMP helps it to diversify its threat and offer high value to its customers.
• Strong financial position enables the company to consider a number of advancement opportunities with no fear of raising fund externally.
Weaknesses
Together with the strengths, the business has particular weaknesses which might increase restraints for the business in implementing its advancement program. The weak points of Product Line Pricing Case Study Help are given as follows;
• Despite of being a science and innovation publishing company, the company still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It must propose particular growth strategies to prevent its reliance over the Chinese markets to achieve long term development.
Opportunities
Although, the growth of the publishing industry is declining considering that 2008, impacting Product Line Pricing Case Study Help too, however the development might be revived by availing specific opportunities provided in the market. The market chances for CMP include;
• The company might also present Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP could consider an advancement program through the growth towards foreign markets in order to lower its dependence over Chinese markets by using its huge funds.
Risks
The changing macro trends in the market and increasing competitors in the publishing market has presented certain hazards to Product Line Pricing Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might lead to decreasing market share of Product Line Pricing Case Study Solution due to the consumer shift towards virtual libraries.
• The existence of a great deal of competitors in the publishing industry increase the threat for CMP to lose its competitive position in the market, as rivals can get a strong consumer base by utilizing particular methods like aggressive promo, quality items, etc.
• Entryway of brand-new publishing companies in the market in addition to presence of high competitors increases the hazard of losing the client base.
Monetary Analysis.
Due to lack of information, the financial ratios of CMP could not be calculated. It could be examined from the Appendix III that the yearly total earnings of Product Line Pricing Case Study Analysis during the duration 2000-2012 are growing at a high development rate, showing that the annual need of the items of CMP is growing and the business is quite efficient in drawing in a large number of customers at a potential rate.
In addition to it, the 2nd graph which shows the annual development in the Product Line Pricing Case Study Help overall assets, reveals that the business is quite efficient in including worth to its properties through its earnings. The development in assets reveals that the overall worth of the firm is also increasing with increasing the overall earnings. (Unidentified, 2013).
Another financial analysis of the company using the provided information could be the analysis regarding the circulation of total incomes of the company. Huge part of the earnings of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business might move towards other company segments with a potential development to accomplish its future development objective.
PESTEL Analysis
PESTEL analysis might be performed to find out the different external forces impacting the efficiency of the business and the recent trends in the external environment of the business. A short PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a considerable effect on the frame of mind of individuals about the communist ideology of the government, therefore, the publishing sector is extremely supervised and directed by the Publicity Department of the Communist Party of China. It could be stated that the overall political forces affecting CMP organisation are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.
Economical.
Financial forces affecting the publishing sector in general and the Product Line Pricing Case Study Solution in particular includesthe prices of paper, the earnings level of consumers, the inflation rate, and the general GDP development of the country. All these forces integrate effect the need for the publishing market. Together with it, the financial policies connected to the import of books affect the overall service at CPM. China's economic conditions are rather favorable for CMP with high GDP growth and consumer income level.
Social and Demographical.
The consumer preferences are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to satisfy the altering consumer preferences.
Technological.
Technological forces impacting the CMP include the technological improvement in the reading strategies etc. Enhancement of science and technology in addition to the rise of digital publishing might lower the need for the CMP items, if certain actions would not be taken soon.
Environmental.
Ecological forces impacting Product Line Pricing Case Study Analysis consists of the concerns of ecological communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing must not be damaging for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. The legal regulations concerning the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be authorized first by the Government to be gone into in the publishing market. The regulation forbids direct involvement of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's Five Forces Model).
Porter's 5 Forces Design might be utilized to evaluate the beauty of the publishing industry China. A short analysis of the Porter's 5 Forces is given as follows;.
Risk of New Entrants.
Dangers of new entrants in the Chinese Publishing Industry is moderate. The potential development in the industry tends to attract brand-new entrants to the publishing market. Nevertheless, the existence of intense competition and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.
Danger of Alternative.
Danger of Replacement is high for the Chinese Publishing Industry. The replacement items for the released files is the files presented in the digital libraries on specific websites. The altering consumer choices towards digital knowing increase the risk of replacement for the market.
Competitive Competition.
Competitive competition in the publishing industry is high. The existence of large number of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, brand-new entrants are also participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The major suppliers of the Product Line Pricing Case Study Help include the suppliers of the paper for releasing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the overall bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Bargaining power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the buyers requires high quality files at competitive rates.
Competitors Analysis.
CMP operates in a highly competitive market with the presence of large number of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Product Line Pricing Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a hazard for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP quickly in the current market circumstance.
Posts and telecommunication Press (PTP).
It was likewise established in the exact same period as Product Line Pricing Case Study Solution and CIP. It is also one of the popular players in the publishing market with a yearly total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing number of Consumers
• Growth chances.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in growth.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present using existing capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to consumers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company sectors to the new one can lead the company to lose need of its items in the market.
Suggestions
With the deep analysis of the external and internal environment of the company along with the market analysis and the rival analysis, Alternative 2 is suggested to CMP to accomplish its future development. As the choices are shifting towards digital publishing and the company need an immediate solution to avoid the decreasing market development. Introduction of digital publishing could prove to be an immediate service with low quantity of danger for the company. However, the company might also think about the expansion program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the business ought to initially gathers the data associated with the consumer need, the possible markets, the government policies and the information associated with the competitors presented in the market. After that, the business needs to decide one potential section for its initial offering. It should gather research study that how it could distinguish its digital publishing from the existing competitors' items. The actions above the company must go for the preliminary offering. The company should go for the other markets if the preliminary offering proves a success. In this method the business would have the ability to execute its digital publishing program.
Conclusion
The growth of the publishing market is declining considering that 2008, showing a risk to the company's long term presence, but the situation can be controlled by thinking about a development strategy in the future. The company might consider presenting digital publishingin its existing market to implement its advancement program at immediate basis and to prevent the threat of failure for entryway in the new markets.
