Punchtab Inc 4 Case Study Solution and Analysis
Intro
Punchtab Inc 4 Case Study Help is the largest publishing business with a greatest market share in the China's book retail market. CMP provides a number of services including; collecting details, processing details and interaction services. Significant business sections of the company include; books, regulars, consultancy and circulation. The business has a large item portfolio and its significant products consist of books, regulars, online media, exhibitions, research reports and so on. Punchtab Inc 4 Case Study Solution has become a specialized details service provider and a big thorough Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.
Important Issues
CMP has spent its 60 years journey smoothly, being a successful publishing house, however, the changing macro market patterns and forces bring certain challenges to the publishing industry in basic and Punchtab Inc 4 Case Study Solution in specific. These aspects include;
• Entrance of the brand-new publishing companies in the market.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Enhancement of science and innovation.
The change of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the company could be used to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Punchtab Inc 4 Case Study Solution has particular strengths that can be utilized to reduce the hazards, conquer the weakness and avail the opportunities. Strengths of CMP are given as follows;
• The long term experience of Punchtab Inc 4 Case Study Solution in the publishing market i.e. 60 years allows the business to provide high quality items at a lower expense utilizing its prior experiences.
• The technical resources and abilities generated by its effective journey offer a competitive advantage to CMP.
• Large product portfolioof CMP assists it to diversify its danger and supply high worth to its clients.
• Strong financial position allows the company to think about a number of advancement chances without any worry of raising fund externally.
Weak points
In addition to the strengths, the business has particular weaknesses which could increase restraints for the company in executing its advancement program. The weaknesses of Punchtab Inc 4 Case Study Solution are offered as follows;
• Despite of being a science and technology publishing firm, the company still has standard methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose particular growth plans to avoid its reliance over the Chinese markets to attain long term growth.
Opportunities
Although, the growth of the publishing industry is decreasing considering that 2008, affecting Punchtab Inc 4 Case Study Help as well, however the development could be restored by availing particular opportunities provided in the market. The marketplace chances for CMP include;
• The company might also present Digital Publishing by using its long term technical experience and a strong customer recognition in the market.
• CMP might consider a development program through the expansion towards foreign markets in order to minimize its reliance over Chinese markets by using its large funds.
Dangers
The altering macro trends in the market and increasing competition in the publishing industry has presented particular hazards to Punchtab Inc 4 Case Study Solution including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might cause decreasing market share of Punchtab Inc 4 Case Study Help due to the customer shift towards virtual libraries.
• The existence of large number of competitors in the publishing industry increase the risk for CMP to lose its competitive position in the market, as rivals can get a strong customer base by utilizing particular methods like aggressive promotion, quality products, and so on
• Entrance of new publishing firms in the industry along with presence of high competition increases the danger of losing the consumer base.
Financial Analysis.
The business has a quite competitive financial performance. Due to lack of data, the monetary ratios of CMP could not be computed. The total monetary performance of the business might be examined by utilizing the charts given in the case Appendices. It could be evaluated from the Appendix III that the annual total earnings of CMP during the duration 2000-2012 are growing at a high development rate, revealing that the yearly demand of the products of Punchtab Inc 4 Case Study Solution is growing and the company is quite efficient in bring in a a great deal of customers at a possible cost.
Along with it, the second chart which shows the annual development in the Punchtab Inc 4 Case Study Analysis overall assets, shows that the company is rather efficient in adding value to its possessions through its profits. The development in properties reveals that the overall value of the company is likewise increasing with increasing the total profits. (Unidentified, 2013).
Another financial analysis of the business using the offered data might be the analysis relating to the distribution of total earnings of the company. Major part of the earnings of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business might move towards other company sectors with a potential development to accomplish its future development objective.
PESTEL Analysis
PESTEL analysis could be carried out to discover the various external forces impacting the performance of the business and the current trends in the external environment of the business. A brief PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial influence on the mindset of individuals about the communist ideology of the government, therefore, the publishing sector is extremely monitored and assisted by the Promotion Department of the Communist Party of China. For that reason, it could be said that the overall political forces affecting Punchtab Inc 4 Case Study Help service are high. The federal government policies regarding the publishing sector are likewise increasing with the passage of time.
Economical.
Financial forces impacting the publishing sector in general and the Punchtab Inc 4 Case Study Solution in particular includesthe rates of paper, the earnings level of consumers, the inflation rate, and the overall GDP growth of the country. All these forces combine impact the need for the publishing market. In addition to it, the economic policies related to the import of books impact the total company at CPM. However, China's economic conditions are rather favorable for CMP with high GDP growth and customer income level.
Social and Demographical.
Social and demographical forces include the population growth, the consumer's preferences towards checking out useful materials etc. China has the highest population in the world with a high population development, revealing the increasing number of customers of the Punchtab Inc 4 Case Study Help. Nevertheless, the consumer preferences are shifting towards digital publishing instead of the standard was of publishing. In this regard, CMP needs to concentrate on digital publishing to satisfy the changing consumer preferences.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading strategies etc. Enhancement of science and technology along with the increase of digital publishing could decrease the demand for the CMP items, if certain actions would not be taken quickly.
Environmental.
Environmental forces affecting Punchtab Inc 4 Case Study Solution consists of the issues of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink used while publishing needs to not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Government to be entered in the publishing market.
Industry Analysis (Porter's 5 Forces Design).
Porter's 5 Forces Design could be used to evaluate the attractiveness of the publishing market China. A short analysis of the Porter's 5 Forces is offered as follows;.
Danger of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Market is moderate. The prospective growth in the market tends to draw in brand-new entrants to the publishing industry. The existence of extreme competition and the requirement of huge capital tends to demotivate new entrants to go into in the market.
Hazard of Substitution.
Risk of Substitution is high for the Chinese Publishing Industry. The replacement products for the published documents is the documents provided in the virtual libraries on certain sites. The changing customer choices towards digital knowing increase the danger of alternative for the market.
Competitive Rivalry.
Competitive competition in the publishing market is high. The presence of large number of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. Along with it, new entrants are likewise entering into the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Punchtab Inc 4 Case Study Analysis consist of the providers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing market is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the purchasers requires high quality files at competitive rates.
Rivals Analysis.
CMP runs in an extremely competitive industry with the existence of large number of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of Punchtab Inc 4 Case Study Solution include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the current market situation.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise established in the exact same duration as CMP and CIP. It ranks 6th in the state-owned publishers in terms of business scale. It is also one of the prominent players in the publishing market with an annual total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing number of Consumers
• Development opportunities.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of prospective resources in expansion.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present utilizing existing abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to consumers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company sectors to the brand-new one can lead the business to lose need of its items in the market.
Recommendations
With the deep analysis of the external and internal environment of the company together with the market analysis and the rival analysis, Alternative 2 is suggested to CMP to accomplish its future advancement. As the preferences are shifting towards digital publishing and the company need an immediate solution to avoid the declining market development. For that reason, intro of digital publishing could show to be an immediate option with low amount of danger for the business. The business could also consider the growth program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its product portfolio, the company needs to initially gathers the information related to the customer demand, the potential markets, the federal government guidelines and the data related to the rivals provided in the market. If the preliminary offering proves a success, the business needs to go for the other markets. In this way the business would be able to execute its digital publishing program.
Conclusion
Although, the development of the publishing market is decreasing given that 2008, revealing a danger to the business's long term existence, however the situation can be managed by thinking about a development plan in the future. The business could consider introducing digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the risk of failure for entrance in the new markets.
