Ramesh Patel At Aragon Entertainment Limited Case Study Solution and Analysis
Introduction
Ramesh Patel At Aragon Entertainment Limited Case Study Help is the biggest publishing company with a highest market share in the China's book retail market. CMP offers a number of services consisting of; collecting details, processing details and interaction services. Major business segments of the company include; books, regulars, consultancy and distribution. The business has a vast item portfolio and its significant items include books, periodicals, online media, exhibits, research study reports etc. Ramesh Patel At Aragon Entertainment Limited Case Study Solution has become a specialized details company and a large thorough Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.
Crucial Problems
Although, Ramesh Patel At Aragon Entertainment Limited Case Study Analysis has spent its 60 years journey efficiently, being a successful publishing house, nevertheless, the changing macro market patterns and forces bring certain difficulties to the publishing industry in general and CMP in particular. These aspects consist of;
• Entrance of the new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Enhancement of science and technology.
The transformation of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the business could be utilized to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Ramesh Patel At Aragon Entertainment Limited Case Study Analysis has certain strengths that can be made use of to minimize the risks, conquer the weakness and obtain the chances. Strengths of CMP are provided as follows;
• The long term experience of Ramesh Patel At Aragon Entertainment Limited Case Study Analysis in the publishing industry i.e. 60 years allows the company to provide high quality items at a lower cost using its previous experiences.
• The technical resources and capabilities created by its effective journey offer a competitive advantage to CMP.
• Huge item portfolioof CMP assists it to diversify its risk and offer high worth to its clients.
• Strong monetary position enables the business to think about numerous advancement opportunities without any fear of raising fund externally.
Weaknesses
In addition to the strengths, the business has specific weak points which could increase restrictions for the company in implementing its advancement program. The weaknesses of Ramesh Patel At Aragon Entertainment Limited Case Study Solution are given as follows;
• Despite of being a science and technology publishing firm, the business still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It should propose specific growth plans to prevent its reliance over the Chinese markets to accomplish long term development.
Opportunities
The development of the publishing industry is decreasing given that 2008, impacting Ramesh Patel At Aragon Entertainment Limited Case Study Solution as well, however the development could be restored by availing particular chances presented in the market. The marketplace opportunities for CMP consist of;
• The company could likewise introduce Digital Publishing by utilizing its long term technical experience and a strong customer acknowledgment in the market.
• CMP might think about a development program through the growth towards foreign markets in order to decrease its reliance over Chinese markets by utilizing its large funds.
Risks
The altering macro patterns in the market and increasing competitors in the publishing industry has actually posed certain risks to Ramesh Patel At Aragon Entertainment Limited Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might cause decreasing market share of Ramesh Patel At Aragon Entertainment Limited Case Study Solution due to the customer shift towards digital libraries.
• The presence of large number of rivals in the publishing industry increase the danger for CMP to lose its competitive position in the market, as competitors can acquire a strong consumer base by using particular methods like aggressive promotion, quality items, etc.
• Entrance of new publishing companies in the market in addition to existence of high competitors increases the hazard of losing the consumer base.
Financial Analysis.
The company has a quite competitive monetary performance. Due to absence of information, the monetary ratios of CMP could not be determined. The total financial efficiency of the business might be examined by using the charts offered in the case Appendices. It could be examined from the Appendix III that the yearly total revenues of CMP throughout the period 2000-2012 are growing at a high growth rate, revealing that the yearly demand of the products of Ramesh Patel At Aragon Entertainment Limited Case Study Help is growing and the company is quite effective in attracting a large number of customers at a possible cost.
In addition to it, the second chart which reveals the annual growth in the Ramesh Patel At Aragon Entertainment Limited Case Study Help overall possessions, reveals that the company is rather effective in including value to its possessions through its incomes. The growth in properties reveals that the overall worth of the firm is also increasing with increasing the overall profits. (Unidentified, 2013).
Another monetary analysis of the business using the given information could be the analysis concerning the distribution of total incomes of the company. Huge part of the earnings of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company might move towards other business segments with a prospective growth to attain its future development goal.
PESTEL Analysis
PESTEL analysis might be conducted to learn the different external forces impacting the performance of the company and the recent trends in the external environment of the business. A brief PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant influence on the state of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is extremely monitored and directed by the Promotion Department of the Communist Celebration of China. It might be said that the total political forces affecting CMP organisation are high. The federal government policies relating to the publishing sector are likewise increasing with the passage of time.
Economical.
Financial forces impacting the publishing sector in basic and the Ramesh Patel At Aragon Entertainment Limited Case Study Help in specific includesthe rates of paper, the earnings level of consumers, the inflation rate, and the total GDP development of the country. All these forces combine impact the need for the publishing market. Along with it, the economic policies connected to the import of books affect the overall company at CPM. Nevertheless, China's economic conditions are quite beneficial for CMP with high GDP development and consumer income level.
Social and Demographical.
The customer choices are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP must focus on digital publishing to fulfill the changing customer choices.
Technological.
Technological forces affecting the CMP consist of the technological advancement in the reading techniques etc. Improvement of science and technology in addition to the rise of digital publishing might lower the demand for the CMP items, if particular actions would not be taken soon.
Environmental.
Environmental forces impacting Ramesh Patel At Aragon Entertainment Limited Case Study Help consists of the issues of ecological communities over the use of paper in publishing books. The paper utilized in the books while publishing is required to be non reusable and the ink utilized while publishing needs to not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal guidelines regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be authorized initially by the Government to be gone into in the publishing market. The regulation forbids direct involvement of foreign entities and people in the publishing sector.
Industry Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Model could be used to analyze the beauty of the publishing market China. A quick analysis of the Porter's Five Forces is provided as follows;.
Danger of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Industry is moderate. The possible development in the industry tends to attract brand-new entrants to the publishing industry. However, the presence of intense competition and the requirement of substantial capital tends to demotivate new entrants to enter in the marketplace.
Threat of Alternative.
Danger of Substitution is high for the Chinese Publishing Industry. The alternative items for the published documents is the files presented in the virtual libraries on specific sites. The altering consumer preferences towards digital knowing increase the threat of alternative for the industry.
Competitive Competition.
Competitive competition in the publishing industry is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, brand-new entrants are also entering into the market increasing the competitors for CMP.
Bargaining Power of Provider.
The significant providers of the Ramesh Patel At Aragon Entertainment Limited Case Study Analysis consist of the suppliers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Bargaining power of purchaser in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive costs.
Rivals Analysis.
CMP operates in an extremely competitive industry with the existence of large number of rivals. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Ramesh Patel At Aragon Entertainment Limited Case Study Help consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close competitors of CMP. Established in the same duration, CIP releases similar kind of books. For a big time period, CIP held the biggest market share, and still ranks third and second in various market sectors, with a significant focus on educational publications. CIP functions as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the marketplace share of Ramesh Patel At Aragon Entertainment Limited Case Study Solution quickly in the existing market circumstance.
Posts and telecommunication Press (PTP).
It was likewise founded in the exact same period as Ramesh Patel At Aragon Entertainment Limited Case Study Solution and CIP. It is also one of the prominent players in the publishing market with an annual total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Consumers
• Development chances.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in growth.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce using current abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio provides high value to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business segments to the new one can lead the company to lose demand of its items in the market.
Recommendations
With the deep analysis of the external and internal environment of the company together with the market analysis and the competitor analysis, Alternative 2 is recommended to CMP to achieve its future development. As the choices are shifting towards digital publishing and the company require an instant service to avoid the declining market growth. For that reason, intro of digital publishing might show to be an immediate service with low quantity of threat for the company. The business might also think about the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its item portfolio, the business must first gathers the information related to the customer need, the potential markets, the government policies and the data connected to the rivals presented in the market. After that, the business ought to choose one possible segment for its preliminary offering. It should gather research study that how it could distinguish its digital publishing from the existing rivals' items. The steps above the company need to go for the preliminary offering. If the preliminary offering proves a success, the company should choose the other markets. In this way the company would have the ability to implement its digital publishing program.
Conclusion
Although, the development of the publishing industry is decreasing since 2008, revealing a risk to the business's long term existence, but the scenario can be managed by thinking about a development plan in the future. The business might consider introducing digital publishingin its existing market to implement its advancement program at immediate basis and to avoid the threat of failure for entryway in the brand-new markets.
