Ranger Creek Supply Chain Management Project Case Study Solution and Analysis
Intro
Ranger Creek Supply Chain Management Project Case Study Help is the biggest publishing business with a highest market share in the China's book retail market. CMP supplies a number of services including; collecting information, processing details and communication services. Major service segments of the company include; books, periodicals, consultancy and circulation. The company has a vast product portfolio and its significant products consist of books, periodicals, online media, exhibitions, research reports etc. Ranger Creek Supply Chain Management Project Case Study Help has ended up being a specialized information service provider and a big comprehensive Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
Critical Issues
CMP has invested its 60 years journey efficiently, being a successful publishing house, however, the changing macro market trends and forces bring particular obstacles to the publishing industry in general and Ranger Creek Supply Chain Management Project Case Study Analysis in particular. These factors include;
• Entryway of the new publishing firms in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Enhancement of science and innovation.
The transformation of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the abilities of the company could be used to pursue the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Ranger Creek Supply Chain Management Project Case Study Help has specific strengths that can be made use of to lower the dangers, conquer the weakness and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of Ranger Creek Supply Chain Management Project Case Study Analysis in the publishing market i.e. 60 years enables the company to provide high quality products at a lower cost using its prior experiences.
• The technical resources and capabilities created by its successful journey provide a competitive advantage to CMP.
• Huge product portfolioof CMP assists it to diversify its threat and provide high worth to its consumers.
• Strong financial position allows the company to consider several development opportunities without any worry of raising fund externally.
Weaknesses
Along with the strengths, the company has particular weak points which could increase restraints for the company in implementing its advancement program. The weak points of Ranger Creek Supply Chain Management Project Case Study Solution are given as follows;
• Despite of being a science and innovation publishing company, the company still has standard ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose particular expansion strategies to prevent its dependence over the Chinese markets to achieve long term growth.
Opportunities
The growth of the publishing market is decreasing considering that 2008, affecting Ranger Creek Supply Chain Management Project Case Study Help as well, but the growth might be restored by availing specific opportunities presented in the market. The market opportunities for CMP include;
• The company could also present Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP could consider an advancement program through the growth towards foreign markets in order to minimize its dependence over Chinese markets by utilizing its large financial resources.
Hazards
The changing macro patterns in the market and increasing competitors in the publishing market has actually posed certain threats to Ranger Creek Supply Chain Management Project Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could cause decreasing market share of Ranger Creek Supply Chain Management Project Case Study Solution due to the consumer shift towards digital libraries.
• The existence of a great deal of competitors in the publishing industry increase the danger for CMP to lose its competitive position in the market, as competitors can acquire a strong consumer base by utilizing certain techniques like aggressive promotion, quality products, etc.
• Entrance of brand-new publishing firms in the industry along with existence of high competition increases the threat of losing the customer base.
Financial Analysis.
The business has a quite competitive financial performance. Due to lack of information, the financial ratios of CMP might not be calculated. The overall financial performance of the company might be analyzed by utilizing the charts given in the case Appendices. It could be evaluated from the Appendix III that the annual total earnings of CMP during the period 2000-2012 are growing at a high development rate, revealing that the annual need of the products of Ranger Creek Supply Chain Management Project Case Study Help is growing and the company is quite efficient in attracting a large number of customers at a prospective cost.
Along with it, the 2nd chart which reveals the yearly growth in the Ranger Creek Supply Chain Management Project Case Study Solution total properties, shows that the business is quite efficient in adding value to its assets through its profits. The development in assets shows that the total worth of the company is also increasing with increasing the overall earnings. (Unidentified, 2013).
Another financial analysis of the company utilizing the offered information could be the analysis regarding the distribution of total revenues of the business. Huge part of the incomes of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business could move towards other company sections with a potential development to accomplish its future development goal.
PESTEL Analysis
PESTEL analysis might be performed to discover the different external forces affecting the performance of the company and the current patterns in the external environment of the business. A quick PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant impact on the frame of mind of the people about the communist ideology of the government, therefore, the publishing sector is highly monitored and directed by the Promotion Department of the Communist Celebration of China. For that reason, it might be said that the general political forces impacting Ranger Creek Supply Chain Management Project Case Study Solution company are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.
Economical.
Financial forces affecting the publishing sector in basic and the Ranger Creek Supply Chain Management Project Case Study Help in particular includesthe costs of paper, the earnings level of customers, the inflation rate, and the total GDP growth of the country. All these forces combine effect the demand for the publishing market. Along with it, the financial policies connected to the import of books impact the total organisation at CPM. However, China's financial conditions are rather beneficial for CMP with high GDP development and consumer earnings level.
Social and Demographical.
Social and demographical forces include the population development, the consumer's choices towards checking out informative materials etc. China has the highest population in the world with a high population development, showing the increasing variety of customers of the Ranger Creek Supply Chain Management Project Case Study Help. Nevertheless, the customer choices are moving towards digital publishing instead of the standard was of publishing. In this regard, CMP must focus on digital publishing to meet the changing consumer preferences.
Technological.
Technological forces impacting the CMP include the technological advancement in the reading strategies and so on. Improvement of science and innovation in addition to the increase of digital publishing might reduce the demand for the CMP items, if certain actions would not be taken soon.
Environmental.
Ecological forces impacting Ranger Creek Supply Chain Management Project Case Study Help includes the issues of environmental communities over the use of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink used while publishing needs to not be damaging for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be authorized first by the Federal government to be entered in the publishing market.
Market Analysis (Porter's Five Forces Model).
Porter's Five Forces Model could be utilized to evaluate the appearance of the publishing market China. A brief analysis of the Porter's Five Forces is given as follows;.
Risk of New Entrants.
Dangers of new entrants in the Chinese Publishing Industry is moderate. The potential growth in the industry tends to bring in brand-new entrants to the publishing market. The presence of extreme competitors and the requirement of big capital tends to demotivate new entrants to enter in the market.
Threat of Alternative.
Risk of Substitution is high for the Chinese Publishing Market. The replacement items for the published documents is the documents presented in the virtual libraries on particular sites. The changing customer preferences towards digital learning increase the risk of alternative for the market.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The existence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. In addition to it, new entrants are also participating in the market increasing the competitors for CMP.
Bargaining Power of Provider.
The significant suppliers of the Ranger Creek Supply Chain Management Project Case Study Solution include the suppliers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the overall bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of purchaser in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality files at competitive costs.
Competitors Analysis.
CMP operates in a highly competitive market with the presence of a great deal of rivals. Nevertheless, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Ranger Creek Supply Chain Management Project Case Study Analysis consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the existing market circumstance.
Posts and telecommunication Press (PTP).
It was also founded in the same period as Ranger Creek Supply Chain Management Project Case Study Solution and CIP. It is also one of the prominent gamers in the publishing industry with an annual total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Consumers
• Development chances.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce using existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to clients.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service segments to the new one can lead the business to lose demand of its products in the market.
Recommendations
As the choices are shifting towards digital publishing and the business require an instant solution to prevent the decreasing market development. The business might likewise think about the growth program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the business should initially gathers the data related to the consumer need, the potential markets, the government guidelines and the data related to the rivals provided in the market. If the initial offering shows a success, the business ought to go for the other markets. In this method the business would be able to execute its digital publishing program.
Conclusion
Although, the growth of the publishing industry is declining given that 2008, revealing a danger to the business's long term presence, however the situation can be managed by considering a development plan in the future. The business might think about presenting digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the threat of failure for entryway in the brand-new markets.
