Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Solution and Analysis
Introduction
Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Solution is the largest publishing company with a highest market share in the China's book retail market. CMP has ended up being a specialized details company and a large comprehensive Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.
Crucial Problems
Although, Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Solution has spent its 60 years journey smoothly, being an effective publishing house, nevertheless, the changing macro market patterns and forces bring certain obstacles to the publishing industry in general and CMP in specific. These factors include;
• Entrance of the brand-new publishing firms in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and technology.
The transformation of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the business could be made use of to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Help has certain strengths that can be utilized to decrease the risks, conquer the weakness and get the opportunities. Strengths of CMP are given as follows;
• The long term experience of Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Solution in the publishing market i.e. 60 years allows the company to provide high quality items at a lower cost utilizing its prior experiences.
• The technical resources and capabilities generated by its successful journey provide a competitive advantage to CMP.
• Large product portfolioof CMP assists it to diversify its threat and provide high value to its clients.
• Strong monetary position enables the business to consider numerous development chances with no fear of raising fund externally.
Weaknesses
In addition to the strengths, the business has specific weak points which could increase constraints for the business in implementing its advancement program. The weak points of Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Help are provided as follows;
• Despite of being a science and innovation publishing company, the business still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It must propose particular growth strategies to prevent its reliance over the Chinese markets to achieve long term development.
Opportunities
The growth of the publishing industry is decreasing since 2008, affecting Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Analysis as well, however the growth might be revived by availing particular chances provided in the market. The market chances for CMP consist of;
• The company might likewise present Digital Publishing by utilizing its long term technical experience and a strong client recognition in the market.
• CMP might think about a development program through the growth towards foreign markets in order to lower its reliance over Chinese markets by utilizing its vast funds.
Dangers
The altering macro patterns in the market and increasing competition in the publishing market has actually positioned particular risks to Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Analysis consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could lead to decreasing market share of Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Analysis due to the customer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing industry increase the risk for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by utilizing certain methods like aggressive promo, quality products, etc.
• Entryway of brand-new publishing companies in the industry in addition to existence of high competitors increases the danger of losing the client base.
Financial Analysis.
Due to lack of data, the financial ratios of CMP might not be calculated. It could be examined from the Appendix III that the yearly total revenues of Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Solution during the duration 2000-2012 are growing at a high growth rate, revealing that the yearly need of the products of CMP is growing and the company is quite effective in attracting a large number of consumers at a prospective cost.
Along with it, the 2nd chart which shows the annual growth in the Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Help total properties, shows that the business is rather effective in adding worth to its properties through its incomes. The development in assets shows that the total value of the company is also increasing with increasing the total profits. (Unknown, 2013).
Another monetary analysis of the business utilizing the offered information might be the analysis concerning the distribution of total incomes of the business. Major part of the incomes of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business might move towards other business segments with a possible growth to achieve its future development goal.
PESTEL Analysis
PESTEL analysis could be carried out to find out the different external forces impacting the efficiency of the business and the recent trends in the external environment of the business. A short PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the mindset of the people about the communist ideology of the federal government, therefore, the publishing sector is highly monitored and assisted by the Publicity Department of the Communist Celebration of China. Therefore, it could be stated that the overall political forces impacting Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Analysis business are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces affecting the publishing sector in general and the CMP in specific includesthe prices of paper, the earnings level of consumers, the inflation rate, and the overall GDP development of the nation. All these forces integrate effect the demand for the publishing market.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to focus on digital publishing to satisfy the altering customer choices.
Technological.
Technological forces affecting the CMP consist of the technological advancement in the reading techniques etc. Enhancement of science and technology together with the increase of digital publishing might minimize the demand for the CMP products, if particular actions would not be taken quickly.
Environmental.
Ecological forces affecting Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Solution consists of the concerns of environmental neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is required to be non reusable and the ink utilized while publishing should not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized first by the Government to be entered in the publishing market.
Market Analysis (Porter's Five Forces Design).
Porter's 5 Forces Design could be utilized to analyze the appearance of the publishing market China. A brief analysis of the Porter's Five Forces is provided as follows;.
Threat of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective growth in the industry tends to draw in brand-new entrants to the publishing market. Nevertheless, the presence of intense competitors and the requirement of huge capital tends to demotivate new entrants to enter in the market.
Danger of Replacement.
Risk of Alternative is high for the Chinese Publishing Market. The alternative items for the released files is the documents provided in the virtual libraries on certain sites. The changing consumer choices towards digital knowing increase the danger of substitution for the market.
Competitive Rivalry.
Competitive competition in the publishing industry is high. The existence of a great deal of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. Together with it, brand-new entrants are also entering into the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant providers of the Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Help include the providers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the overall bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of purchaser in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality files at competitive costs.
Competitors Analysis.
CMP operates in a highly competitive industry with the presence of large number of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Rhetoric Essay On Julius Caesar Play By Shakespeare Case Study Analysis include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP quickly in the present market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also established in the same duration as CMP and CIP. It ranks sixth in the state-owned publishers in terms of business scale. It is also among the popular players in the publishing industry with an annual overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing variety of Consumers
• Development opportunities.
• Avoiding the effect of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in expansion.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using current abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sections to the brand-new one can lead the company to lose demand of its items in the market.
Suggestions
With the deep analysis of the external and internal environment of the company together with the industry analysis and the rival analysis, Alternative 2 is suggested to CMP to accomplish its future development. As the choices are shifting towards digital publishing and the business need an immediate option to prevent the declining industry growth. Introduction of digital publishing could prove to be an instant solution with low amount of danger for the business. The business might also consider the expansion program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its product portfolio, the business needs to initially collects the information associated with the consumer demand, the potential markets, the government guidelines and the data related to the competitors provided in the market. After that, the company ought to decide one possible sector for its preliminary offering. It should gather research that how it might differentiate its digital publishing from the existing rivals' products. After all the actions above the business need to go for the initial offering. The business needs to go for the other markets if the preliminary offering shows a success. In this way the business would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing market is declining given that 2008, revealing a risk to the company's long term presence, but the situation can be managed by thinking about a development strategy in the future. The business could consider presenting digital publishingin its existing market to execute its advancement program at instant basis and to prevent the threat of failure for entryway in the new markets.
