Ritz Carlton Hotel Company Case Study Solution and Analysis
Introduction
Ritz Carlton Hotel Company Case Study Help is the largest publishing company with a greatest market share in the China's book retail market. CMP supplies a number of services including; collecting details, processing information and communication services. Significant company sectors of the company include; books, periodicals, consultancy and circulation. The company has a large item portfolio and its significant items consist of books, regulars, online media, exhibits, research reports and so on. Ritz Carlton Hotel Company Case Study Solution has actually ended up being a specialized info supplier and a large comprehensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Vital Problems
Although, Ritz Carlton Hotel Company Case Study Help has spent its 60 years journey smoothly, being a successful publishing house, however, the altering macro market patterns and forces bring specific obstacles to the publishing market in general and CMP in particular. These factors include;
• Entrance of the brand-new publishing companies in the industry.
• Declining growth of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Enhancement of science and innovation.
The improvement of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the abilities of the company could be made use of to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Ritz Carlton Hotel Company Case Study Analysis has specific strengths that can be used to lower the risks, get rid of the weakness and obtain the chances. Strengths of CMP are provided as follows;
• The long term experience of Ritz Carlton Hotel Company Case Study Help in the publishing market i.e. 60 years allows the company to provide high quality items at a lower expense utilizing its previous experiences.
• The technical resources and capabilities generated by its effective journey supply a competitive advantage to CMP.
• Huge item portfolioof CMP assists it to diversify its risk and supply high value to its consumers.
• Strong financial position allows the business to consider numerous advancement opportunities without any worry of raising fund externally.
Weaknesses
Together with the strengths, the business has specific weaknesses which could increase restraints for the business in executing its development program. The weaknesses of Ritz Carlton Hotel Company Case Study Solution are given as follows;
• Despite of being a science and technology publishing firm, the company still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It should propose specific expansion strategies to avoid its reliance over the Chinese markets to accomplish long term development.
Opportunities
Although, the growth of the publishing industry is decreasing since 2008, impacting Ritz Carlton Hotel Company Case Study Solution too, but the development could be revived by availing particular chances presented in the market. The market chances for CMP include;
• The business might likewise present Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP might consider a development program through the growth towards foreign markets in order to minimize its dependence over Chinese markets by using its huge financial resources.
Threats
The changing macro trends in the market and increasing competitors in the publishing market has actually posed specific threats to Ritz Carlton Hotel Company Case Study Analysis including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could cause decreasing market share of Ritz Carlton Hotel Company Case Study Analysis due to the customer shift towards digital libraries.
• The existence of a great deal of rivals in the publishing industry increase the threat for CMP to lose its competitive position in the market, as rivals can gain a strong customer base by utilizing particular techniques like aggressive promo, quality products, etc.
• Entrance of brand-new publishing firms in the industry together with existence of high competitors increases the risk of losing the client base.
Financial Analysis.
Due to absence of information, the monetary ratios of CMP might not be computed. It could be examined from the Appendix III that the annual overall revenues of Ritz Carlton Hotel Company Case Study Solution during the duration 2000-2012 are growing at a high growth rate, revealing that the annual need of the products of CMP is growing and the company is rather effective in drawing in a big number of customers at a possible cost.
Together with it, the second graph which shows the annual development in the Ritz Carlton Hotel Company Case Study Help total assets, reveals that the business is rather efficient in adding worth to its assets through its revenues. The growth in possessions reveals that the total worth of the company is also increasing with increasing the overall revenues. (Unknown, 2013).
Another financial analysis of the business using the provided information could be the analysis regarding the distribution of total revenues of the company. Huge part of the incomes of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company could move towards other company sections with a potential development to accomplish its future advancement objective.
PESTEL Analysis
PESTEL analysis might be conducted to discover the numerous external forces affecting the efficiency of the business and the current patterns in the external environment of the company. A quick PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant impact on the state of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is highly supervised and directed by the Promotion Department of the Communist Party of China. Therefore, it could be stated that the general political forces impacting Ritz Carlton Hotel Company Case Study Solution service are high. The federal government policies regarding the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Economic forces affecting the publishing sector in general and the CMP in specific includesthe prices of paper, the earnings level of consumers, the inflation rate, and the total GDP development of the nation. All these forces combine impact the demand for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population development, the customer's choices towards checking out informative products etc. China has the greatest population worldwide with a high population development, showing the increasing variety of consumers of the Ritz Carlton Hotel Company Case Study Help. The consumer preferences are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to concentrate on digital publishing to meet the changing customer choices.
Technological.
Technological forces impacting the CMP consist of the technological development in the reading strategies etc. Improvement of science and technology along with the rise of digital publishing could decrease the need for the CMP items, if particular actions would not be taken quickly.
Environmental.
Environmental forces affecting Ritz Carlton Hotel Company Case Study Solution includes the concerns of ecological communities over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink utilized while publishing should not be damaging for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. The legal policies concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be approved first by the Government to be gone into in the publishing market. The ordinance prohibits direct participation of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's Five Forces Model).
Porter's 5 Forces Model might be utilized to examine the appearance of the publishing industry China. A short analysis of the Porter's Five Forces is provided as follows;.
Danger of New Entrants.
Threats of new entrants in the Chinese Publishing Market is moderate. The potential development in the market tends to bring in new entrants to the publishing market. The presence of intense competitors and the requirement of big capital tends to demotivate new entrants to go into in the market.
Threat of Alternative.
Risk of Substitution is high for the Chinese Publishing Industry. The alternative items for the published documents is the documents presented in the digital libraries on certain sites. The altering consumer choices towards digital learning increase the danger of replacement for the industry.
Competitive Competition.
Competitive competition in the publishing market is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, brand-new entrants are also entering into the market increasing the competitors for CMP.
Bargaining Power of Provider.
The significant providers of the Ritz Carlton Hotel Company Case Study Help consist of the providers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of purchaser in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality documents at competitive prices.
Rivals Analysis.
CMP runs in an extremely competitive market with the existence of a great deal of rivals. Nevertheless, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Ritz Carlton Hotel Company Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a hazard for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the existing market situation.
Posts and telecommunication Press (PTP).
It was also founded in the same duration as Ritz Carlton Hotel Company Case Study Help and CIP. It is likewise one of the popular players in the publishing market with a yearly overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Customers
• Development chances.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Use of possible resources in expansion.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce using existing abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high worth to consumers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company sectors to the new one can lead the company to lose need of its products in the market.
Recommendations
With the deep analysis of the external and internal environment of the business together with the market analysis and the competitor analysis, Alternative 2 is recommended to CMP to accomplish its future development. As the preferences are moving towards digital publishing and the business require an instant service to prevent the decreasing market development. Intro of digital publishing could prove to be an instant solution with low quantity of threat for the company. However, the business might likewise think about the growth program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its item portfolio, the company ought to first collects the data related to the customer need, the prospective markets, the federal government regulations and the information related to the rivals presented in the market. If the preliminary offering proves a success, the business needs to go for the other markets. In this method the company would be able to execute its digital publishing program.
Conclusion
The growth of the publishing market is decreasing since 2008, revealing a hazard to the company's long term presence, however the situation can be managed by considering a development strategy in the future. The business might consider introducing digital publishingin its existing market to implement its advancement program at instant basis and to prevent the danger of failure for entrance in the brand-new markets.
