Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Solution and Analysis
Introduction
Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Help is the largest publishing company with a highest market share in the China's book retail market. CMP offers a number of services including; collecting information, processing details and communication services. Major business segments of the business consist of; books, regulars, consultancy and distribution. The business has a large item portfolio and its major products consist of books, regulars, online media, exhibitions, research reports etc. Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Help has actually ended up being a specialized information provider and a large extensive Science and Innovation publishing business through the integration of print media, audio-visual media and the network media.
Crucial Issues
Although, Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Help has invested its 60 years journey smoothly, being a successful publishing home, however, the altering macro market patterns and forces bring particular obstacles to the publishing market in basic and CMP in specific. These factors include;
• Entrance of the new publishing firms in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Improvement of science and technology.
The change of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the capabilities of the business could be utilized to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Help has particular strengths that can be made use of to decrease the dangers, overcome the weak point and get the opportunities. Strengths of CMP are provided as follows;
• The long term experience of Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Solution in the publishing industry i.e. 60 years permits the business to provide high quality products at a lower cost utilizing its prior experiences.
• The technical resources and abilities created by its successful journey offer a competitive benefit to CMP.
• Large item portfolioof CMP helps it to diversify its risk and supply high worth to its clients.
• Strong financial position enables the company to consider numerous advancement chances without any fear of raising fund externally.
Weaknesses
Along with the strengths, the company has certain weak points which might increase restraints for the business in executing its advancement program. The weaknesses of Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Analysis are offered as follows;
• Despite of being a science and technology publishing firm, the company still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It needs to propose specific growth strategies to prevent its dependence over the Chinese markets to attain long term development.
Opportunities
The growth of the publishing industry is decreasing considering that 2008, impacting Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Analysis as well, but the development might be restored by availing specific chances provided in the market. The market chances for CMP consist of;
• The company might likewise present Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP could consider an advancement program through the expansion towards foreign markets in order to decrease its reliance over Chinese markets by using its vast financial resources.
Threats
The altering macro patterns in the market and increasing competitors in the publishing industry has actually posed specific risks to Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Analysis including;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might cause declining market share of Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Solution due to the customer shift towards digital libraries.
• The presence of a great deal of rivals in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can acquire a strong consumer base by using specific methods like aggressive promotion, quality items, etc.
• Entryway of brand-new publishing companies in the market in addition to presence of high competitors increases the risk of losing the customer base.
Monetary Analysis.
The company has a rather competitive financial efficiency. Due to absence of information, the monetary ratios of CMP could not be determined. The total financial performance of the business could be examined by utilizing the graphs offered in the case Appendices. It could be evaluated from the Appendix III that the annual total earnings of CMP during the duration 2000-2012 are growing at a high growth rate, revealing that the yearly need of the items of Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Help is growing and the business is rather efficient in attracting a a great deal of clients at a potential cost.
Along with it, the 2nd chart which reveals the annual development in the Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Solution overall possessions, reveals that the company is quite effective in adding value to its properties through its earnings. The growth in possessions shows that the total worth of the firm is likewise increasing with increasing the overall incomes. (Unidentified, 2013).
Another financial analysis of the company using the offered information could be the analysis regarding the circulation of overall incomes of the company. Huge part of the earnings of CMP comes from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company might move towards other service sections with a prospective development to accomplish its future development objective.
PESTEL Analysis
PESTEL analysis could be conducted to discover the numerous external forces impacting the performance of the company and the current trends in the external environment of the business. A quick PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a considerable impact on the frame of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is highly supervised and assisted by the Promotion Department of the Communist Party of China. Therefore, it could be said that the total political forces affecting Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Analysis service are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Financial forces impacting the publishing sector in general and the CMP in particular includesthe rates of paper, the income level of consumers, the inflation rate, and the total GDP growth of the nation. All these forces combine impact the demand for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population development, the customer's preferences towards reading useful materials etc. China has the highest population worldwide with a high population growth, showing the increasing variety of customers of the Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Help. However, the customer choices are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to meet the changing customer choices.
Technological.
Technological forces affecting the CMP consist of the technological development in the reading methods etc. Improvement of science and technology along with the rise of digital publishing could decrease the need for the CMP items, if certain actions would not be taken quickly.
Environmental.
Environmental forces affecting Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Solution includes the issues of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink used while publishing must not be hazardous for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal regulations relating to the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be authorized first by the Government to be gone into in the publishing market. The regulation prohibits direct participation of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's 5 Forces Design).
Porter's 5 Forces Design could be used to analyze the attractiveness of the publishing industry China. A short analysis of the Porter's Five Forces is provided as follows;.
Risk of New Entrants.
Threats of new entrants in the Chinese Publishing Industry is moderate. The potential growth in the market tends to draw in new entrants to the publishing industry. However, the existence of intense competition and the requirement of substantial capital tends to demotivate brand-new entrants to enter in the marketplace.
Risk of Substitution.
Threat of Replacement is high for the Chinese Publishing Market. The substitute products for the released files is the files provided in the digital libraries on particular websites. The altering consumer preferences towards digital learning increase the threat of substitution for the industry.
Competitive Competition.
Competitive rivalry in the publishing market is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, new entrants are likewise participating in the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The major suppliers of the Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Solution consist of the providers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Haggling power of purchaser in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the purchasers needs high quality documents at competitive rates.
Competitors Analysis.
CMP operates in an extremely competitive market with the presence of large number of rivals. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Solution include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close competitors of CMP. Established in the same duration, CIP publishes similar kind of books. For a large time period, CIP held the largest market share, and still ranks 2nd and third in numerous market sections, with a significant focus on educational publications. CIP serves as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of Selling Strategic Issues Crafting The Content Of The Sales Pitch 2 Case Study Solution quickly in the current market situation.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise established in the exact same period as CMP and CIP. It ranks sixth in the state-owned publishers in terms of organisation scale. It is likewise among the prominent gamers in the publishing market with a yearly total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing dependence over the Chinese markets.
• Increasing number of Consumers
• Development chances.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Use of possible resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using current capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high worth to consumers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company sections to the brand-new one can lead the business to lose need of its items in the market.
Recommendations
As the preferences are moving towards digital publishing and the business need an immediate service to avoid the decreasing market development. The company might also think about the expansion program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its item portfolio, the business should first gathers the data connected to the consumer need, the prospective markets, the government regulations and the information connected to the competitors presented in the market. After that, the company must choose one prospective segment for its initial offering. It should collect research that how it could differentiate its digital publishing from the existing competitors' products. After all the actions above the business should opt for the preliminary offering. If the preliminary offering proves a success, the company must choose the other markets. In this way the company would have the ability to execute its digital publishing program.
Conclusion
Although, the development of the publishing market is decreasing because 2008, revealing a danger to the company's long term existence, but the circumstance can be controlled by considering a development plan in the future. The business could consider introducing digital publishingin its existing market to execute its development program at instant basis and to prevent the threat of failure for entrance in the brand-new markets.
