Shift Your Lens The Power Of Reframing Problems 2 Case Study Solution and Analysis
Introduction
Shift Your Lens The Power Of Reframing Problems 2 Case Study Solution is the largest publishing business with a greatest market share in the China's book retail market. CMP has actually become a specialized details supplier and a large comprehensive Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
Important Problems
Although, Shift Your Lens The Power Of Reframing Problems 2 Case Study Analysis has spent its 60 years journey smoothly, being a successful publishing house, however, the changing macro market trends and forces bring particular obstacles to the publishing market in general and CMP in specific. These aspects include;
• Entrance of the brand-new publishing companies in the market.
• Declining growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Enhancement of science and innovation.
The transformation of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the abilities of the company could be utilized to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Shift Your Lens The Power Of Reframing Problems 2 Case Study Help has particular strengths that can be utilized to reduce the risks, get rid of the weak point and obtain the opportunities. Strengths of CMP are provided as follows;
• The long term experience of Shift Your Lens The Power Of Reframing Problems 2 Case Study Help in the publishing market i.e. 60 years permits the business to provide high quality products at a lower expense utilizing its previous experiences.
• The technical resources and abilities generated by its effective journey provide a competitive benefit to CMP.
• Large product portfolioof CMP assists it to diversify its risk and supply high worth to its clients.
• Strong monetary position allows the company to think about several development chances without any fear of raising fund externally.
Weaknesses
In addition to the strengths, the company has certain weak points which might increase restrictions for the company in executing its advancement program. The weak points of Shift Your Lens The Power Of Reframing Problems 2 Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing company, the company still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It needs to propose specific growth plans to prevent its dependence over the Chinese markets to accomplish long term development.
Opportunities
The growth of the publishing industry is declining since 2008, affecting Shift Your Lens The Power Of Reframing Problems 2 Case Study Solution as well, however the growth might be revived by availing particular opportunities provided in the market. The marketplace opportunities for CMP consist of;
• The business could likewise present Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP could think about a development program through the growth towards foreign markets in order to decrease its reliance over Chinese markets by using its huge financial resources.
Dangers
The changing macro trends in the market and increasing competitors in the publishing industry has postured particular threats to Shift Your Lens The Power Of Reframing Problems 2 Case Study Analysis including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could cause decreasing market share of Shift Your Lens The Power Of Reframing Problems 2 Case Study Help due to the consumer shift towards digital libraries.
• The presence of large number of competitors in the publishing industry increase the threat for CMP to lose its competitive position in the market, as rivals can get a strong customer base by utilizing certain strategies like aggressive promotion, quality items, etc.
• Entryway of brand-new publishing firms in the market along with existence of high competition increases the hazard of losing the client base.
Financial Analysis.
Due to lack of information, the monetary ratios of CMP could not be computed. It might be evaluated from the Appendix III that the annual total earnings of Shift Your Lens The Power Of Reframing Problems 2 Case Study Solution throughout the period 2000-2012 are growing at a high development rate, revealing that the yearly demand of the items of CMP is growing and the company is quite efficient in attracting a big number of consumers at a prospective cost.
In addition to it, the second chart which reveals the yearly development in the Shift Your Lens The Power Of Reframing Problems 2 Case Study Analysis total possessions, reveals that the business is quite effective in adding value to its assets through its earnings. The development in properties shows that the total value of the company is also increasing with increasing the overall profits. (Unidentified, 2013).
Another monetary analysis of the company using the provided information could be the analysis regarding the circulation of overall earnings of the company. Huge part of the profits of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company might move towards other company sections with a potential growth to attain its future development objective.
PESTEL Analysis
PESTEL analysis might be performed to discover the various external forces affecting the efficiency of the company and the recent patterns in the external environment of the company. A short PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant influence on the state of mind of the people about the communist ideology of the federal government, therefore, the publishing sector is extremely monitored and assisted by the Promotion Department of the Communist Celebration of China. It could be stated that the general political forces affecting CMP organisation are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces impacting the publishing sector in basic and the Shift Your Lens The Power Of Reframing Problems 2 Case Study Help in particular includesthe rates of paper, the income level of customers, the inflation rate, and the general GDP growth of the country. All these forces integrate effect the demand for the publishing market. Together with it, the financial policies related to the import of books impact the total organisation at CPM. Nevertheless, China's financial conditions are quite favorable for CMP with high GDP growth and consumer income level.
Social and Demographical.
Social and demographical forces include the population growth, the consumer's preferences towards reading useful materials and so on. China has the greatest population on the planet with a high population development, revealing the increasing number of consumers of the Shift Your Lens The Power Of Reframing Problems 2 Case Study Analysis. The consumer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP ought to concentrate on digital publishing to satisfy the changing customer choices.
Technological.
Technological forces affecting the CMP include the technological improvement in the reading strategies and so on. Improvement of science and innovation in addition to the rise of digital publishing might reduce the demand for the CMP products, if particular actions would not be taken quickly.
Environmental.
Ecological forces affecting Shift Your Lens The Power Of Reframing Problems 2 Case Study Help includes the issues of environmental neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink used while publishing must not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal regulations relating to the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Government to be entered in the publishing market. The regulation prohibits direct involvement of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's Five Forces Model).
Porter's Five Forces Model could be used to evaluate the appearance of the publishing industry China. A quick analysis of the Porter's Five Forces is given as follows;.
Risk of New Entrants.
Hazards of new entrants in the Chinese Publishing Market is moderate. The possible growth in the industry tends to attract brand-new entrants to the publishing market. Nevertheless, the presence of extreme competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.
Hazard of Substitution.
Threat of Substitution is high for the Chinese Publishing Market. The substitute products for the published documents is the documents provided in the digital libraries on particular sites. The changing consumer choices towards digital learning increase the hazard of alternative for the market.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The presence of a great deal of customers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive competition for CMP. In addition to it, brand-new entrants are likewise participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Provider.
The significant suppliers of the Shift Your Lens The Power Of Reframing Problems 2 Case Study Solution include the suppliers of the paper for releasing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing market is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality documents at competitive costs.
Competitors Analysis.
CMP operates in an extremely competitive market with the presence of large number of rivals. Nevertheless, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of Shift Your Lens The Power Of Reframing Problems 2 Case Study Help include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the existing market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise founded in the very same duration as CMP and CIP. It ranks 6th in the state-owned publishers in regards to organisation scale. It is also one of the popular players in the publishing industry with a yearly total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing variety of Consumers
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Use of prospective resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing current capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio provides high value to consumers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation segments to the new one can lead the business to lose need of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the business along with the market analysis and the competitor analysis, Alternative 2 is suggested to CMP to attain its future advancement. As the choices are moving towards digital publishing and the business require an instant solution to avoid the decreasing industry development. Intro of digital publishing might prove to be an instant service with low amount of threat for the business. The business could also think about the growth program after the success of its digital publishing program.
Execution
In order to present digital publishing in its product portfolio, the company must initially collects the information related to the customer need, the prospective markets, the government regulations and the information related to the competitors presented in the market. If the preliminary offering proves a success, the company must go for the other markets. In this way the business would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing market is decreasing considering that 2008, revealing a hazard to the company's long term presence, but the scenario can be controlled by thinking about an advancement strategy in the future. The business might consider introducing digital publishingin its existing market to implement its advancement program at immediate basis and to avoid the risk of failure for entrance in the brand-new markets.
