Siemens Energy In 2010 How To Engineer A Green Future Case Study Solution and Analysis
Introduction
Siemens Energy In 2010 How To Engineer A Green Future Case Study Solution is the biggest publishing company with a greatest market share in the China's book retail market. CMP has become a specialized info company and a big detailed Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Important Problems
CMP has invested its 60 years journey smoothly, being a successful publishing home, nevertheless, the altering macro market patterns and forces bring certain challenges to the publishing industry in general and Siemens Energy In 2010 How To Engineer A Green Future Case Study Help in particular. These aspects include;
• Entrance of the new publishing companies in the market.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Improvement of science and technology.
The change of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the company could be utilized to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Siemens Energy In 2010 How To Engineer A Green Future Case Study Analysis has specific strengths that can be utilized to reduce the risks, get rid of the weakness and obtain the opportunities. Strengths of CMP are given as follows;
• The long term experience of Siemens Energy In 2010 How To Engineer A Green Future Case Study Analysis in the publishing market i.e. 60 years enables the company to offer high quality items at a lower expense utilizing its previous experiences.
• The technical resources and abilities produced by its effective journey supply a competitive advantage to CMP.
• Vast product portfolioof CMP helps it to diversify its danger and provide high value to its consumers.
• Strong monetary position permits the company to think about numerous development opportunities with no fear of raising fund externally.
Weaknesses
In addition to the strengths, the company has particular weaknesses which might increase constraints for the company in executing its development program. The weak points of Siemens Energy In 2010 How To Engineer A Green Future Case Study Solution are provided as follows;
• Despite of being a science and innovation publishing company, the company still has conventional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose particular growth strategies to avoid its dependence over the Chinese markets to achieve long term development.
Opportunities
The development of the publishing market is decreasing considering that 2008, impacting Siemens Energy In 2010 How To Engineer A Green Future Case Study Solution as well, however the growth could be restored by availing certain opportunities provided in the market. The marketplace opportunities for CMP include;
• The business could likewise introduce Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP might consider a development program through the growth towards foreign markets in order to decrease its dependence over Chinese markets by using its large funds.
Dangers
The changing macro patterns in the market and increasing competition in the publishing market has posed particular dangers to Siemens Energy In 2010 How To Engineer A Green Future Case Study Solution including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could lead to declining market share of Siemens Energy In 2010 How To Engineer A Green Future Case Study Solution due to the customer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as competitors can get a strong customer base by using specific methods like aggressive promo, quality items, etc.
• Entrance of new publishing companies in the market together with existence of high competitors increases the risk of losing the customer base.
Financial Analysis.
Due to absence of information, the financial ratios of CMP might not be computed. It might be evaluated from the Appendix III that the annual overall revenues of Siemens Energy In 2010 How To Engineer A Green Future Case Study Solution throughout the duration 2000-2012 are growing at a high development rate, showing that the yearly demand of the items of CMP is growing and the company is quite effective in bring in a big number of customers at a possible cost.
In addition to it, the second graph which shows the yearly growth in the Siemens Energy In 2010 How To Engineer A Green Future Case Study Analysis overall possessions, reveals that the company is quite effective in including value to its possessions through its earnings. The growth in possessions shows that the overall worth of the company is also increasing with increasing the total revenues. (Unidentified, 2013).
Another financial analysis of the company using the provided data might be the analysis concerning the circulation of overall profits of the business. Huge part of the earnings of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company might move towards other company segments with a potential growth to achieve its future development objective.
PESTEL Analysis
PESTEL analysis might be performed to learn the numerous external forces affecting the performance of the company and the current patterns in the external environment of the company. A short PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the state of mind of the people about the communist ideology of the government, therefore, the publishing sector is highly supervised and guided by the Promotion Department of the Communist Party of China. It could be stated that the total political forces impacting CMP company are high. The government policies concerning the publishing sector are likewise increasing with the passage of time.
Affordable.
Financial forces affecting the publishing sector in basic and the Siemens Energy In 2010 How To Engineer A Green Future Case Study Help in particular includesthe rates of paper, the income level of consumers, the inflation rate, and the general GDP development of the country. All these forces integrate impact the need for the publishing market. Along with it, the economic policies related to the import of books impact the overall service at CPM. However, China's economic conditions are rather favorable for CMP with high GDP growth and consumer income level.
Social and Demographical.
Social and demographical forces include the population growth, the consumer's preferences towards reading useful products and so on. China has the highest population worldwide with a high population development, revealing the increasing variety of consumers of the Siemens Energy In 2010 How To Engineer A Green Future Case Study Analysis. The consumer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to concentrate on digital publishing to fulfill the changing customer preferences.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading strategies etc. Improvement of science and technology along with the increase of digital publishing could minimize the need for the CMP products, if certain actions would not be taken quickly.
Environmental.
Environmental forces impacting Siemens Energy In 2010 How To Engineer A Green Future Case Study Solution includes the issues of ecological communities over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink used while publishing should not be damaging for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized first by the Federal government to be gone into in the publishing market.
Market Analysis (Porter's Five Forces Design).
Porter's 5 Forces Model could be used to evaluate the beauty of the publishing industry China. A quick analysis of the Porter's 5 Forces is offered as follows;.
Hazard of New Entrants.
Dangers of new entrants in the Chinese Publishing Industry is moderate. The possible development in the market tends to attract new entrants to the publishing market. Nevertheless, the presence of intense competition and the requirement of substantial capital tends to demotivate new entrants to go into in the marketplace.
Danger of Alternative.
Hazard of Substitution is high for the Chinese Publishing Market. The substitute items for the released documents is the files provided in the virtual libraries on particular websites. The altering consumer choices towards digital learning increase the danger of replacement for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The presence of a great deal of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also entering into the market increasing the competition for CMP.
Bargaining Power of Supplier.
The significant providers of the Siemens Energy In 2010 How To Engineer A Green Future Case Study Help consist of the suppliers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Haggling power of purchaser in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive costs.
Rivals Analysis.
CMP runs in a highly competitive industry with the presence of a great deal of rivals. However, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Siemens Energy In 2010 How To Engineer A Green Future Case Study Solution consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the current market scenario.
Posts and telecommunication Press (PTP).
It was also established in the very same period as Siemens Energy In 2010 How To Engineer A Green Future Case Study Analysis and CIP. It is likewise one of the popular gamers in the publishing market with an annual total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering dependence over the Chinese markets.
• Increasing variety of Consumers
• Growth opportunities.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Use of possible resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present using present capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to consumers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service sectors to the new one can lead the company to lose need of its products in the market.
Recommendations
With the deep analysis of the internal and external environment of the business together with the industry analysis and the rival analysis, Alternative 2 is suggested to CMP to attain its future advancement. As the preferences are shifting towards digital publishing and the business require an instant service to avoid the decreasing market development. Therefore, intro of digital publishing might show to be an instant solution with low amount of threat for the company. Nevertheless, the business might also think about the growth program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its item portfolio, the company should initially collects the data associated with the customer need, the prospective markets, the government policies and the information associated with the rivals provided in the market. After that, the business needs to choose one potential section for its preliminary offering. It must gather research that how it might distinguish its digital publishing from the existing competitors' items. The steps above the business ought to go for the preliminary offering. If the initial offering shows a success, the company needs to go for the other markets. In this way the business would be able to execute its digital publishing program.
Conclusion
The development of the publishing market is decreasing since 2008, revealing a hazard to the business's long term presence, but the circumstance can be controlled by thinking about a development plan in the future. The business might consider presenting digital publishingin its existing market to implement its development program at immediate basis and to prevent the danger of failure for entryway in the new markets.
