Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Solution and Analysis
Intro
Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Analysis is the largest publishing company with a greatest market share in the China's book retail market. CMP has actually ended up being a specialized details service provider and a large comprehensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Vital Issues
CMP has actually spent its 60 years journey smoothly, being an effective publishing home, nevertheless, the altering macro market patterns and forces bring particular obstacles to the publishing industry in general and Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Help in particular. These elements consist of;
• Entryway of the new publishing firms in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and innovation.
The change of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the company could be made use of to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Help has certain strengths that can be made use of to minimize the hazards, conquer the weakness and avail the opportunities. Strengths of CMP are provided as follows;
• The long term experience of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Help in the publishing market i.e. 60 years enables the business to offer high quality items at a lower cost using its previous experiences.
• The technical resources and abilities generated by its successful journey provide a competitive advantage to CMP.
• Vast product portfolioof CMP assists it to diversify its danger and supply high worth to its consumers.
• Strong financial position allows the business to think about several advancement chances with no worry of raising fund externally.
Weaknesses
In addition to the strengths, the company has specific weak points which could increase restraints for the business in implementing its advancement program. The weaknesses of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Analysis are offered as follows;
• Despite of being a science and innovation publishing firm, the business still has traditional ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose certain expansion plans to prevent its dependence over the Chinese markets to accomplish long term development.
Opportunities
The development of the publishing market is decreasing since 2008, impacting Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Solution as well, but the growth might be restored by availing certain opportunities presented in the market. The marketplace chances for CMP include;
• The business could also present Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP could think about an advancement program through the growth towards foreign markets in order to minimize its dependence over Chinese markets by using its large financial resources.
Threats
The altering macro trends in the market and increasing competition in the publishing industry has postured certain hazards to Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Help including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might lead to decreasing market share of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Help due to the consumer shift towards digital libraries.
• The presence of large number of competitors in the publishing industry increase the risk for CMP to lose its competitive position in the market, as competitors can get a strong customer base by using particular techniques like aggressive promotion, quality products, and so on
• Entrance of brand-new publishing companies in the industry along with presence of high competitors increases the risk of losing the client base.
Financial Analysis.
The business has a quite competitive monetary efficiency. Due to absence of information, the monetary ratios of CMP could not be determined. The total financial performance of the company could be evaluated by utilizing the charts given in the case Appendices. It might be analyzed from the Appendix III that the yearly total earnings of CMP during the duration 2000-2012 are growing at a high growth rate, showing that the annual demand of the items of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Solution is growing and the business is rather effective in attracting a a great deal of clients at a prospective price.
In addition to it, the second chart which shows the annual growth in the Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Help total properties, reveals that the business is quite efficient in adding value to its assets through its earnings. The development in properties reveals that the total worth of the firm is likewise increasing with increasing the overall profits. (Unidentified, 2013).
Another monetary analysis of the business using the provided data might be the analysis concerning the circulation of total earnings of the company. Huge part of the revenues of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other business sections with a prospective development to achieve its future advancement goal.
PESTEL Analysis
PESTEL analysis might be conducted to find out the numerous external forces affecting the performance of the business and the recent patterns in the external environment of the company. A quick PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial effect on the mindset of the people about the communist ideology of the federal government, therefore, the publishing sector is highly supervised and assisted by the Promotion Department of the Communist Celebration of China. For that reason, it might be said that the general political forces impacting Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Help service are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Economical.
Economic forces impacting the publishing sector in general and the CMP in specific includesthe prices of paper, the income level of consumers, the inflation rate, and the overall GDP development of the nation. All these forces integrate impact the need for the publishing market.
Social and Demographical.
The consumer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP must focus on digital publishing to meet the changing customer choices.
Technological.
Technological forces affecting the CMP include the technological advancement in the reading techniques and so on. Improvement of science and innovation in addition to the increase of digital publishing could lower the demand for the CMP products, if specific actions would not be taken quickly.
Environmental.
Ecological forces impacting Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Solution consists of the concerns of environmental communities over the usage of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink utilized while publishing must not be damaging for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. The legal regulations concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be approved first by the Government to be gone into in the publishing market. The regulation forbids direct participation of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's 5 Forces Design).
Porter's 5 Forces Model could be used to examine the attractiveness of the publishing industry China. A short analysis of the Porter's 5 Forces is given as follows;.
Danger of New Entrants.
Dangers of new entrants in the Chinese Publishing Market is moderate. The prospective growth in the market tends to draw in new entrants to the publishing industry. However, the existence of intense competitors and the requirement of substantial capital tends to demotivate new entrants to go into in the market.
Risk of Alternative.
Danger of Alternative is high for the Chinese Publishing Market. The replacement items for the released files is the files provided in the digital libraries on certain websites. The altering consumer preferences towards digital learning increase the danger of substitution for the industry.
Competitive Competition.
Competitive competition in the publishing industry is high. The presence of large number of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, brand-new entrants are likewise participating in the market increasing the competition for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Help include the providers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the overall bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Haggling power of buyer in the publishing market is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the purchasers requires high quality files at competitive rates.
Rivals Analysis.
CMP runs in an extremely competitive industry with the existence of a great deal of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Analysis include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close competitors of CMP. Established in the same duration, CIP publishes similar kind of books. For a large time period, CIP held the biggest market share, and still ranks 3rd and 2nd in numerous market segments, with a significant focus on instructional publications. CIP functions as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the marketplace share of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Analysis quickly in the present market situation.
Posts and telecommunication Press (PTP).
It was also founded in the very same period as Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy 2 Case Study Analysis and CIP. It is also one of the prominent players in the publishing industry with a yearly total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing number of Customers
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in growth.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce using existing abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio offers high worth to customers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core organisation sectors to the brand-new one can lead the business to lose demand of its products in the market.
Recommendations
With the deep analysis of the internal and external environment of the company together with the market analysis and the competitor analysis, Alternative 2 is advised to CMP to attain its future advancement. As the choices are shifting towards digital publishing and the company require an instant solution to prevent the decreasing market development. Intro of digital publishing could prove to be an immediate option with low amount of threat for the business. The business could likewise think about the expansion program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its item portfolio, the business needs to initially collects the information related to the customer need, the prospective markets, the federal government policies and the data related to the rivals provided in the market. If the preliminary offering shows a success, the company ought to go for the other markets. In this method the company would be able to execute its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining considering that 2008, showing a hazard to the company's long term presence, but the circumstance can be controlled by considering a development strategy in the future. The company might consider presenting digital publishingin its existing market to execute its advancement program at instant basis and to avoid the threat of failure for entrance in the brand-new markets.
