Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Solution and Analysis
Introduction
Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Analysis is the largest publishing business with a highest market share in the China's book retail market. CMP has actually become a specialized details provider and a large thorough Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
Vital Concerns
Although, Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Help has invested its 60 years journey smoothly, being a successful publishing home, however, the altering macro market trends and forces bring certain difficulties to the publishing market in general and CMP in specific. These elements consist of;
• Entryway of the brand-new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Improvement of science and innovation.
The change of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the capabilities of the company could be used to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Solution has particular strengths that can be used to reduce the hazards, conquer the weak point and avail the opportunities. Strengths of CMP are given as follows;
• The long term experience of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Solution in the publishing market i.e. 60 years permits the business to offer high quality products at a lower cost using its previous experiences.
• The technical resources and capabilities created by its successful journey provide a competitive advantage to CMP.
• Large item portfolioof CMP assists it to diversify its danger and supply high value to its consumers.
• Strong financial position allows the business to think about numerous development opportunities without any fear of raising fund externally.
Weaknesses
Together with the strengths, the company has certain weak points which might increase restrictions for the business in executing its advancement program. The weak points of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing firm, the company still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It needs to propose particular expansion strategies to avoid its dependence over the Chinese markets to achieve long term development.
Opportunities
Although, the development of the publishing industry is decreasing since 2008, impacting Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Analysis as well, however the growth might be restored by availing particular chances provided in the market. The market chances for CMP consist of;
• The business could likewise introduce Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to lower its dependence over Chinese markets by utilizing its large funds.
Hazards
The altering macro patterns in the market and increasing competitors in the publishing industry has posed particular dangers to Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Analysis consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might lead to decreasing market share of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Solution due to the consumer shift towards virtual libraries.
• The existence of large number of rivals in the publishing market increase the threat for CMP to lose its competitive position in the market, as rivals can get a strong customer base by utilizing particular strategies like aggressive promotion, quality products, etc.
• Entryway of brand-new publishing firms in the market in addition to existence of high competition increases the risk of losing the consumer base.
Monetary Analysis.
The business has a quite competitive monetary efficiency. Due to lack of information, the monetary ratios of CMP could not be calculated. The general financial performance of the business could be analyzed by using the graphs given in the case Appendices. It might be examined from the Appendix III that the annual total incomes of CMP throughout the duration 2000-2012 are growing at a high development rate, revealing that the yearly demand of the products of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Analysis is growing and the company is rather efficient in attracting a large number of customers at a prospective rate.
Along with it, the 2nd graph which shows the annual development in the Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Help total assets, shows that the company is rather efficient in adding worth to its properties through its incomes. The development in possessions reveals that the total worth of the firm is likewise increasing with increasing the total profits. (Unidentified, 2013).
Another financial analysis of the company using the offered information could be the analysis concerning the circulation of overall profits of the company. Huge part of the earnings of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business might move towards other business sections with a possible development to achieve its future advancement goal.
PESTEL Analysis
PESTEL analysis could be carried out to find out the various external forces affecting the performance of the company and the current trends in the external environment of the business. A brief PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial impact on the mindset of the people about the communist ideology of the government, for that reason, the publishing sector is extremely supervised and assisted by the Promotion Department of the Communist Party of China. Therefore, it could be said that the total political forces affecting Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Solution organisation are high. The government policies concerning the publishing sector are likewise increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in general and the Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Analysis in particular includesthe rates of paper, the earnings level of customers, the inflation rate, and the overall GDP development of the nation. All these forces integrate effect the need for the publishing market. Along with it, the economic policies connected to the import of books impact the general business at CPM. However, China's financial conditions are rather favorable for CMP with high GDP development and consumer earnings level.
Social and Demographical.
Social and demographical forces consist of the population development, the customer's choices towards checking out helpful products and so on. China has the highest population in the world with a high population development, revealing the increasing number of customers of the Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Analysis. The consumer preferences are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP ought to focus on digital publishing to satisfy the changing consumer choices.
Technological.
Technological forces affecting the CMP include the technological development in the reading methods etc. Enhancement of science and technology together with the increase of digital publishing could lower the need for the CMP items, if specific actions would not be taken quickly.
Environmental.
Environmental forces affecting Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Help consists of the concerns of ecological communities over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink used while publishing must not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal policies concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be authorized first by the Government to be gone into in the publishing market. The regulation prohibits direct involvement of foreign entities and people in the publishing sector.
Industry Analysis (Porter's 5 Forces Design).
Porter's 5 Forces Model could be used to evaluate the attractiveness of the publishing industry China. A quick analysis of the Porter's Five Forces is provided as follows;.
Danger of New Entrants.
Risks of new entrants in the Chinese Publishing Industry is moderate. The possible development in the industry tends to bring in new entrants to the publishing market. However, the existence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.
Hazard of Alternative.
Threat of Substitution is high for the Chinese Publishing Market. The substitute products for the released files is the files provided in the virtual libraries on certain websites. The changing consumer choices towards digital knowing increase the danger of alternative for the market.
Competitive Competition.
Competitive rivalry in the publishing market is high. The existence of a great deal of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are likewise participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Provider.
The major providers of the Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Help consist of the providers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the overall bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive costs.
Competitors Analysis.
CMP operates in an extremely competitive industry with the existence of a great deal of rivals. The company has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Help include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Founded in the very same period, CIP releases similar type of books. For a big period, CIP held the largest market share, and still ranks 2nd and third in different market sectors, with a significant focus on academic publications. CIP functions as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Analysis quickly in the current market circumstance.
Posts and telecommunication Press (PTP).
It was likewise established in the same duration as Social Media And The Planned Parenthood Susan G Komen For The Cure Controversy Case Study Solution and CIP. It is also one of the popular gamers in the publishing industry with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Minimizing dependence over the Chinese markets.
• Increasing number of Clients
• Development opportunities.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Usage of potential resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using existing abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio provides high worth to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sectors to the brand-new one can lead the company to lose need of its products in the market.
Suggestions
As the preferences are moving towards digital publishing and the business need an immediate service to avoid the declining industry development. The company might also consider the expansion program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its item portfolio, the business should initially gathers the information related to the consumer demand, the prospective markets, the federal government guidelines and the data related to the competitors provided in the market. If the initial offering proves a success, the company ought to go for the other markets. In this method the business would be able to implement its digital publishing program.
Conclusion
The development of the publishing market is decreasing since 2008, showing a danger to the company's long term presence, however the scenario can be controlled by considering an advancement strategy in the future. The business might consider presenting digital publishingin its existing market to implement its development program at immediate basis and to prevent the threat of failure for entrance in the brand-new markets.
