Menu

Social Media Content Strategy At Ayojak Case Help

Home >> Management >> Social Media Content Strategy At Ayojak

Social Media Content Strategy At Ayojak Case Study Solution and Analysis


Intro

Social Media Content Strategy At Ayojak Case Study Help is the largest publishing business with a highest market share in the China's book retail market. CMP has become a specialized details supplier and a large thorough Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.

Vital Concerns

CMP has invested its 60 years journey smoothly, being an effective publishing house, however, the changing macro market trends and forces bring particular obstacles to the publishing market in general and Social Media Content Strategy At Ayojak Case Study Help in particular. These aspects consist of;

• Entryway of the brand-new publishing firms in the market.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Enhancement of science and innovation.
Executive Summary
The change of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the business could be used to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Social Media Content Strategy At Ayojak Case Study Analysis has particular strengths that can be made use of to reduce the threats, get rid of the weakness and obtain the chances. Strengths of CMP are provided as follows;

• The long term experience of Social Media Content Strategy At Ayojak Case Study Analysis in the publishing industry i.e. 60 years permits the business to offer high quality products at a lower cost utilizing its prior experiences.
• The technical resources and capabilities produced by its effective journey offer a competitive advantage to CMP.
• Huge product portfolioof CMP helps it to diversify its threat and supply high value to its consumers.
• Strong financial position permits the company to think about several advancement opportunities without any fear of raising fund externally.

Weak points

In addition to the strengths, the business has certain weak points which could increase restraints for the business in executing its development program. The weak points of Social Media Content Strategy At Ayojak Case Study Solution are provided as follows;

• Despite of being a science and technology publishing firm, the business still has conventional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It should propose specific growth strategies to prevent its dependence over the Chinese markets to accomplish long term development.
Porter's 5 Forces Analysis
Opportunities

Although, the growth of the publishing market is declining considering that 2008, affecting Social Media Content Strategy At Ayojak Case Study Help too, however the growth might be revived by availing certain opportunities provided in the market. The marketplace chances for CMP include;

• The company might also introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to reduce its dependence over Chinese markets by utilizing its vast funds.

Dangers

The altering macro patterns in the market and increasing competitors in the publishing industry has postured specific hazards to Social Media Content Strategy At Ayojak Case Study Help including;( Gurel, 2017).

• Intro of digital publishing i.e. digital libraries could result in decreasing market share of Social Media Content Strategy At Ayojak Case Study Analysis due to the consumer shift towards digital libraries.
• The presence of large number of rivals in the publishing industry increase the risk for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by using certain methods like aggressive promotion, quality products, and so on
• Entryway of new publishing companies in the industry along with presence of high competitors increases the threat of losing the consumer base.

Financial Analysis.
Swot Analysis
The company has a rather competitive financial performance. Due to absence of data, the monetary ratios of CMP might not be computed. Nevertheless, the overall financial performance of the company might be evaluated by using the graphs given up the case Appendices. It might be evaluated from the Appendix III that the annual overall profits of CMP during the duration 2000-2012 are growing at a high growth rate, showing that the annual need of the items of Social Media Content Strategy At Ayojak Case Study Analysis is growing and the business is quite efficient in drawing in a a great deal of consumers at a prospective price.

In addition to it, the second chart which reveals the annual development in the Social Media Content Strategy At Ayojak Case Study Solution total assets, shows that the business is quite efficient in including worth to its assets through its incomes. The growth in possessions reveals that the total value of the firm is also increasing with increasing the total incomes. (Unidentified, 2013).

Another monetary analysis of the company using the offered data could be the analysis regarding the distribution of overall profits of the company. Huge part of the profits of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business might move towards other organisation sectors with a prospective development to accomplish its future advancement objective.

PESTEL Analysis

PESTEL analysis could be conducted to discover the numerous external forces affecting the performance of the business and the recent trends in the external environment of the company. A brief PESTEL analysis of the company is provided as follows; (Alanzi, 2018).

Political.

As the publishing sector might have a significant influence on the mindset of individuals about the communist ideology of the government, for that reason, the publishing sector is highly monitored and directed by the Promotion Department of the Communist Party of China. It could be stated that the overall political forces affecting CMP service are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.

Economical.

Financial forces affecting the publishing sector in general and the Social Media Content Strategy At Ayojak Case Study Help in particular includesthe prices of paper, the income level of consumers, the inflation rate, and the total GDP development of the country. All these forces integrate effect the demand for the publishing market. Along with it, the financial policies related to the import of books impact the total organisation at CPM. Nevertheless, China's financial conditions are quite favorable for CMP with high GDP development and customer income level.

Social and Demographical.

Social and demographical forces consist of the population growth, the customer's preferences towards reading informative products and so on. China has the greatest population worldwide with a high population growth, showing the increasing number of customers of the Social Media Content Strategy At Ayojak Case Study Help. Nevertheless, the customer choices are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP ought to concentrate on digital publishing to satisfy the changing consumer preferences.

Technological.

Technological forces impacting the CMP include the technological development in the reading methods etc. Improvement of science and innovation together with the rise of digital publishing might minimize the need for the CMP products, if certain actions would not be taken quickly.

Environmental.
Vrio Analysis
Environmental forces impacting Social Media Content Strategy At Ayojak Case Study Help consists of the concerns of environmental neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink utilized while publishing must not be harmful for the environment.

Legal.

Legal policies for the publishing sector at whole are high. The legal policies concerning the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be authorized first by the Federal government to be gone into in the publishing market. The regulation prohibits direct participation of foreign entities and individuals in the publishing sector.

Market Analysis (Porter's Five Forces Design).

Porter's 5 Forces Design might be used to analyze the attractiveness of the publishing market China. A quick analysis of the Porter's 5 Forces is offered as follows;.

Danger of New Entrants.

Hazards of brand-new entrants in the Chinese Publishing Industry is moderate. The possible development in the industry tends to draw in brand-new entrants to the publishing market. Nevertheless, the presence of extreme competition and the requirement of huge capital tends to demotivate new entrants to enter in the market.

Danger of Replacement.

Risk of Alternative is high for the Chinese Publishing Industry. The substitute products for the published files is the files provided in the virtual libraries on specific websites. The changing consumer choices towards digital learning increase the danger of replacement for the industry.

Competitive Competition.

Competitive competition in the publishing market is high. The existence of large number of consumers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, new entrants are likewise participating in the marketplace increasing the competition for CMP.

Bargaining Power of Provider.

The significant providers of the Social Media Content Strategy At Ayojak Case Study Solution include the suppliers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of provider for CMP is low.

Bargaining Power of Buyer.

Bargaining power of purchaser in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality documents at competitive rates.

Competitors Analysis.

CMP operates in a highly competitive market with the existence of large number of competitors. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Social Media Content Strategy At Ayojak Case Study Solution consist of;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Industry Press (CIP).

CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the current market scenario.

Posts and telecommunication Press (PTP).

Another close competitor of CMP is PTP. It was likewise founded in the exact same duration as CMP and CIP. It ranks 6th in the state-owned publishers in terms of business scale. It is likewise among the prominent gamers in the publishing industry with a yearly total profits of RMB 550 million in 2010.

Alternatives

Alternative-1: Expand towards New Markets

Pros

• Reducing dependence over the Chinese markets.
• Increasing variety of Customers
• Development opportunities.
• Avoiding the impact of market saturation in the Chinese publishing market.

Cons
Recommendations
• Use of prospective resources in expansion.
• Danger of failure in brand-new markets.
• Time consuming.

Alernative-2: Introduce Digital Publishing

Pros

• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing existing capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio offers high worth to customers.

Cons

• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sectors to the brand-new one can lead the company to lose need of its items in the market.

Recommendations

With the deep analysis of the internal and external environment of the business along with the industry analysis and the competitor analysis, Alternative 2 is advised to CMP to achieve its future development. As the choices are moving towards digital publishing and the business require an immediate option to avoid the decreasing market growth. For that reason, introduction of digital publishing could prove to be an immediate service with low amount of threat for the business. However, the company could also consider the growth program after the success of its digital publishing program.

Application

In order to present digital publishing in its item portfolio, the business needs to initially collects the information related to the customer demand, the possible markets, the government regulations and the data related to the competitors presented in the market. If the initial offering proves a success, the company should go for the other markets. In this method the company would be able to implement its digital publishing program.

Conclusion

Although, the development of the publishing industry is declining given that 2008, showing a risk to the company's long term existence, however the circumstance can be controlled by considering a development strategy in the future. The business could think about introducing digital publishingin its existing market to implement its advancement program at immediate basis and to avoid the risk of failure for entrance in the new markets.

The Millegan Creek Apartments 2 Nova Chemical Corporation Quiet Logistics A 2 Hong Xing Auto Sales And Service Co
Harvest Organic Waste Recycling With Energy Recovery Trading Simulation Apple Inc In 2015 4 Trading Simulation Of Portfolios
Hewlett Packard Performance Measurement In The Supply Chain Cola War Continues Coke And Pepsi In 2010 Calaveras Vineyards 5 Interview Session
University Of Wyoming Mens Basketball Team Lululemon Athletica 4 Pioneer Petroleum Portfolio Project 3d Printing
Analyzing Data For Bi Porcinis Pronto Great Italian Cuisine Without The Wait 5 Debeers And The Global Diamond Industry Marketing Management Marketing Plan
Hallstead Jewelers 3 Sinyi Real Estate In Taiwan Taxation 2 Colorscope Inc
Design Effective Teams To Improve Performance In An Organization It Industry 2 Chase Manhattan Corp The Making Of Americas Largest Bank Passenger Rail Agency Of South Africa Gm In China Abridged
Hotel Ivory 2 Cole And Parker Socks That Start Businesses 2 Impact Of Introduction Of Commercial Green Energy In Massive Scale As Substitute For Oil In Pakistan Gillettes Launch Of Sensor 2
Strategic Planning At United Parcel Service Himalaya Shampoo Building A Differentiated Brand Image Canadian Blood Services 2 Huawei In Canada Can It Become A Trusted Player 2
Humana Inc Managing In A Changing Industry 2 Burlington Northern Railroad Company Equipment Leasing 2 Think Piece 1 Unilever In Brazil 3
Term Paper Assignment Leading Teams 3 Executive Compensation At Talent Partners 2 Mbe Project
Volatility Transmission In Global Financial Markets Comcast Corporation 2 Supply Chain Partners Virginia Mason And Owens Minor Bluewater Football Association
Goats The Green Alternative B 2 The Squeaky Horn 2 Strategic Plan Nantucket Nectars 2
Island Foods Inc Launching The Bmw Z3 Roadster 3 Bce Inc Facing The Future Dakota Office Products 2
Statistical Research Assignment Metallgiesseri Worms Ag Oceancove Case Analysis Internal Environment
Amazon Com The Brink Of Bankruptcy 2 Toyota Motor Manufacturing U S A Inc Cialis Lifecycle Management Lillys Bph Dilemma Corporate Finance Assignment
Lululemon Athleticas Product Employee And Public Relations Issues The St Xavier Healing Touch Hospital 2 Exercise 2 Solution Aqualisa Quartz Simply A Better Shower 5
Extending The Easy Business Model Solution Assessment 1 Consultative Report Thurgood Marshall High School Pg Japan The Sk Ii Globalization Project 5
National Casualty Insurance Problem Solution Atlantis Paradise Island Resort And Casino B Improving Performance With New Core Values Kraft Foods The Coffee Pod Launch A
Cost Accounting For Astel Computers Principle Of Product Policy The Garden Place Toyota Demand Chain Management
Hcc Industries 3 Crafton Industries The Sale Of Goods Act 1893 1980 Implied Terms Into Consumer Contracts Investment Decisions
Icebreaker The Us Entry Decision Murray Ohio Manufacturing Co 2 Organizational Inclusion Threshold Sports Llc
Target Corporation Ackman Versus The Board Murray Ohio Manufacturing Co Assessing Earnings Quality Nuware Inc 2 Doing Deals And Leading Teams At Xaf Partners 2
Www Dhonuk Com Dr Tims Premium All Natural Pet Food Growth Options And Web Analytics Insights 3 Leica Camera A Boutique Firm Faces A World Of Change 2 Macroeconomic Analysis Of Us Economy
Dqs Procter Gamble Organization 2005 A Apple Inc In 2012 Be Our Guest Inc
Tesla Motors 5 Ross Abernathy And Frontier National Bank Giordano International Sustained Success Beyond 2005 2 Brinks Company Activists Push For A Spin Off
Chipotle Mexican Grill Inc Food With Integrity 2 Cemex And Antidumping 2 J Trading Financial Analysis Assignment
Morocco Global Wine War 2009 New World Versus Old Valuation And Corporate Finance Transactions Linkedin Corporation
Friendly Cards Inc Czech Mate Jake And Dans Marvelous Adventure A Metabical 80 Hudson Vinegar Hill Dumbo Brooklyn
A Chinese Start Ups Midlife Crisis 99sushe Com Striker Corporation In Sourcing Pcbs Risk Management At Apache 2 The Return Of The Loan
Elizabeth Best C Elizabeth Best A Elizabeth Best D Frank Mason A
Learning By The Case Method Freemark Abbey Winery People Express A Steinway Sons
Boston Whaler Inc Managing The Dealer Network Perspective On Entrepreneurship Rr Kentucky Fried Chicken Japan Ltd
Note On The Pricing Of Mortgage Backed Securities Kansas City Zephyrs Baseball Club Inc Adolph Coors In The Brewing Industry Hurricane Island Outward Bound School