Strategic Management Of Intellectual Property An Integrated Approach Case Study Solution and Analysis
Introduction
Strategic Management Of Intellectual Property An Integrated Approach Case Study Solution is the biggest publishing business with a highest market share in the China's book retail market. CMP supplies a variety of services including; gathering info, processing details and communication services. Significant company sections of the business include; books, periodicals, consultancy and circulation. The business has a large product portfolio and its major products consist of books, periodicals, online media, exhibitions, research study reports and so on. Strategic Management Of Intellectual Property An Integrated Approach Case Study Solution has actually become a specialized information service provider and a large extensive Science and Innovation publishing business through the integration of print media, audio-visual media and the network media.
Critical Concerns
Although, Strategic Management Of Intellectual Property An Integrated Approach Case Study Analysis has actually invested its 60 years journey smoothly, being an effective publishing home, however, the changing macro market trends and forces bring specific difficulties to the publishing industry in basic and CMP in specific. These aspects consist of;
• Entrance of the new publishing companies in the market.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and innovation.
The transformation of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the capabilities of the company could be made use of to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Strategic Management Of Intellectual Property An Integrated Approach Case Study Solution has certain strengths that can be utilized to reduce the risks, get rid of the weakness and obtain the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Strategic Management Of Intellectual Property An Integrated Approach Case Study Analysis in the publishing industry i.e. 60 years allows the company to supply high quality items at a lower expense using its prior experiences.
• The technical resources and capabilities produced by its effective journey supply a competitive advantage to CMP.
• Huge item portfolioof CMP assists it to diversify its threat and supply high worth to its consumers.
• Strong monetary position enables the company to consider a number of development chances without any worry of raising fund externally.
Weaknesses
In addition to the strengths, the business has specific weaknesses which might increase constraints for the business in implementing its development program. The weaknesses of Strategic Management Of Intellectual Property An Integrated Approach Case Study Solution are offered as follows;
• Despite of being a science and innovation publishing company, the company still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It ought to propose specific expansion plans to prevent its reliance over the Chinese markets to attain long term growth.
Opportunities
The growth of the publishing market is declining since 2008, affecting Strategic Management Of Intellectual Property An Integrated Approach Case Study Analysis as well, however the development might be restored by availing particular chances presented in the market. The marketplace chances for CMP consist of;
• The company might likewise present Digital Publishing by using its long term technical experience and a strong consumer acknowledgment in the market.
• CMP could think about an advancement program through the growth towards foreign markets in order to minimize its dependence over Chinese markets by using its huge financial resources.
Threats
The altering macro trends in the market and increasing competition in the publishing market has positioned certain hazards to Strategic Management Of Intellectual Property An Integrated Approach Case Study Analysis including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might result in decreasing market share of Strategic Management Of Intellectual Property An Integrated Approach Case Study Help due to the consumer shift towards virtual libraries.
• The existence of a great deal of competitors in the publishing industry increase the danger for CMP to lose its competitive position in the market, as rivals can gain a strong customer base by using particular techniques like aggressive promotion, quality items, and so on
• Entryway of new publishing firms in the market in addition to existence of high competition increases the risk of losing the client base.
Financial Analysis.
The company has a rather competitive financial efficiency. Due to lack of data, the monetary ratios of CMP could not be computed. The general financial performance of the company could be evaluated by utilizing the graphs provided in the case Appendices. It might be examined from the Appendix III that the annual total earnings of CMP throughout the duration 2000-2012 are growing at a high growth rate, showing that the yearly demand of the products of Strategic Management Of Intellectual Property An Integrated Approach Case Study Help is growing and the company is quite efficient in attracting a large number of customers at a possible rate.
In addition to it, the second chart which reveals the yearly growth in the Strategic Management Of Intellectual Property An Integrated Approach Case Study Analysis overall possessions, reveals that the business is rather efficient in including worth to its possessions through its profits. The development in properties reveals that the total worth of the company is likewise increasing with increasing the total incomes. (Unknown, 2013).
Another monetary analysis of the business utilizing the given data might be the analysis relating to the distribution of total profits of the company. Major part of the revenues of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company could move towards other service segments with a prospective growth to achieve its future advancement objective.
PESTEL Analysis
PESTEL analysis might be performed to find out the numerous external forces affecting the performance of the business and the recent trends in the external environment of the business. A quick PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant influence on the state of mind of the people about the communist ideology of the government, therefore, the publishing sector is highly supervised and directed by the Promotion Department of the Communist Celebration of China. It might be stated that the general political forces affecting CMP company are high. The government policies concerning the publishing sector are also increasing with the passage of time.
Affordable.
Economic forces impacting the publishing sector in general and the Strategic Management Of Intellectual Property An Integrated Approach Case Study Help in particular includesthe prices of paper, the earnings level of customers, the inflation rate, and the overall GDP growth of the country. All these forces integrate impact the demand for the publishing market. Along with it, the financial policies associated with the import of books impact the total service at CPM. China's economic conditions are rather beneficial for CMP with high GDP growth and customer earnings level.
Social and Demographical.
The consumer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP should focus on digital publishing to fulfill the altering consumer choices.
Technological.
Technological forces impacting the CMP consist of the technological advancement in the reading methods and so on. Improvement of science and innovation in addition to the rise of digital publishing could lower the need for the CMP products, if particular actions would not be taken quickly.
Environmental.
Ecological forces affecting Strategic Management Of Intellectual Property An Integrated Approach Case Study Help includes the concerns of environmental communities over the usage of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink used while publishing ought to not be harmful for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal policies regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be approved first by the Government to be entered in the publishing market. The ordinance prohibits direct participation of foreign entities and individuals in the publishing sector.
Market Analysis (Porter's Five Forces Design).
Porter's Five Forces Design could be used to analyze the appearance of the publishing industry China. A quick analysis of the Porter's Five Forces is offered as follows;.
Hazard of New Entrants.
Hazards of new entrants in the Chinese Publishing Industry is moderate. The potential growth in the market tends to attract brand-new entrants to the publishing industry. However, the presence of extreme competitors and the requirement of substantial capital tends to demotivate new entrants to go into in the market.
Threat of Replacement.
Hazard of Substitution is high for the Chinese Publishing Industry. The substitute items for the released documents is the files presented in the virtual libraries on certain sites. The changing customer choices towards digital learning increase the danger of alternative for the industry.
Competitive Competition.
Competitive competition in the publishing market is high. The existence of a great deal of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. In addition to it, brand-new entrants are likewise participating in the market increasing the competition for CMP.
Bargaining Power of Provider.
The major providers of the Strategic Management Of Intellectual Property An Integrated Approach Case Study Analysis include the providers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of buyer in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality documents at competitive rates.
Rivals Analysis.
CMP runs in an extremely competitive market with the existence of a great deal of competitors. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of Strategic Management Of Intellectual Property An Integrated Approach Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the current market situation.
Posts and telecommunication Press (PTP).
It was likewise founded in the same period as Strategic Management Of Intellectual Property An Integrated Approach Case Study Analysis and CIP. It is likewise one of the popular players in the publishing market with a yearly overall earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing variety of Consumers
• Growth chances.
• Avoiding the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to introduce utilizing current capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to clients.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business segments to the brand-new one can lead the company to lose need of its items in the market.
Suggestions
As the preferences are moving towards digital publishing and the company need an immediate option to avoid the decreasing market growth. The business might likewise think about the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its product portfolio, the business must first collects the information related to the consumer demand, the potential markets, the federal government guidelines and the data associated with the rivals presented in the market. After that, the company should decide one prospective segment for its initial offering. It must collect research that how it might differentiate its digital publishing from the existing competitors' items. After all the actions above the business ought to go for the initial offering. If the initial offering shows a success, the business needs to go for the other markets. In this way the business would be able to execute its digital publishing program.
Conclusion
Although, the growth of the publishing market is declining because 2008, revealing a danger to the business's long term presence, but the circumstance can be managed by thinking about an advancement plan in the future. The company could think about introducing digital publishingin its existing market to execute its development program at instant basis and to avoid the danger of failure for entrance in the brand-new markets.
