Strategies To Reduce Product Proliferation Case Study Solution and Analysis
Introduction
Strategies To Reduce Product Proliferation Case Study Help is the largest publishing company with a highest market share in the China's book retail market. CMP has become a specialized info supplier and a big comprehensive Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Critical Concerns
Although, Strategies To Reduce Product Proliferation Case Study Analysis has spent its 60 years journey smoothly, being an effective publishing home, nevertheless, the changing macro market patterns and forces bring particular challenges to the publishing industry in general and CMP in particular. These factors include;
• Entryway of the brand-new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and innovation.
The improvement of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the abilities of the company could be made use of to pursue the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Strategies To Reduce Product Proliferation Case Study Analysis has specific strengths that can be used to decrease the risks, conquer the weakness and get the opportunities. Strengths of CMP are given as follows;
• The long term experience of Strategies To Reduce Product Proliferation Case Study Solution in the publishing industry i.e. 60 years enables the business to supply high quality products at a lower cost utilizing its prior experiences.
• The technical resources and capabilities produced by its successful journey supply a competitive advantage to CMP.
• Large product portfolioof CMP helps it to diversify its threat and provide high value to its clients.
• Strong financial position allows the business to consider a number of advancement chances with no worry of raising fund externally.
Weak points
Along with the strengths, the company has certain weak points which might increase constraints for the business in implementing its development program. The weak points of Strategies To Reduce Product Proliferation Case Study Solution are given as follows;
• Despite of being a science and innovation publishing company, the company still has traditional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose specific expansion strategies to avoid its reliance over the Chinese markets to accomplish long term growth.
Opportunities
Although, the development of the publishing market is decreasing considering that 2008, impacting Strategies To Reduce Product Proliferation Case Study Solution too, however the development could be restored by availing particular opportunities provided in the market. The marketplace chances for CMP include;
• The business could also introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP could think about an advancement program through the expansion towards foreign markets in order to decrease its dependence over Chinese markets by using its vast financial resources.
Threats
The altering macro trends in the market and increasing competition in the publishing industry has actually postured particular risks to Strategies To Reduce Product Proliferation Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might lead to decreasing market share of Strategies To Reduce Product Proliferation Case Study Solution due to the customer shift towards digital libraries.
• The presence of large number of rivals in the publishing market increase the threat for CMP to lose its competitive position in the market, as competitors can get a strong customer base by using specific techniques like aggressive promotion, quality items, and so on
• Entryway of brand-new publishing companies in the industry together with presence of high competition increases the danger of losing the consumer base.
Financial Analysis.
The business has a quite competitive monetary performance. Due to lack of data, the financial ratios of CMP might not be computed. However, the total financial efficiency of the business could be examined by using the graphs given in the case Appendices. It could be examined from the Appendix III that the annual total earnings of CMP during the duration 2000-2012 are growing at a high growth rate, revealing that the annual need of the items of Strategies To Reduce Product Proliferation Case Study Help is growing and the business is quite effective in attracting a large number of consumers at a potential cost.
Along with it, the second graph which reveals the yearly development in the Strategies To Reduce Product Proliferation Case Study Analysis total assets, shows that the business is rather effective in adding value to its assets through its revenues. The development in properties reveals that the overall worth of the firm is likewise increasing with increasing the overall incomes. (Unknown, 2013).
Another monetary analysis of the company using the offered data could be the analysis concerning the circulation of total revenues of the company. Huge part of the revenues of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other business sections with a possible development to attain its future development objective.
PESTEL Analysis
PESTEL analysis might be performed to find out the various external forces affecting the efficiency of the company and the recent patterns in the external environment of the company. A quick PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial effect on the state of mind of the people about the communist ideology of the government, for that reason, the publishing sector is extremely monitored and guided by the Promotion Department of the Communist Celebration of China. It might be stated that the total political forces affecting CMP business are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Economic forces affecting the publishing sector in general and the Strategies To Reduce Product Proliferation Case Study Analysis in specific includesthe costs of paper, the income level of customers, the inflation rate, and the general GDP growth of the nation. All these forces combine effect the need for the publishing market. Along with it, the economic policies related to the import of books impact the general company at CPM. China's financial conditions are quite beneficial for CMP with high GDP growth and customer income level.
Social and Demographical.
Social and demographical forces include the population development, the customer's preferences towards checking out useful materials etc. China has the greatest population in the world with a high population growth, showing the increasing number of customers of the Strategies To Reduce Product Proliferation Case Study Help. The consumer choices are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP must concentrate on digital publishing to satisfy the changing customer preferences.
Technological.
Technological forces impacting the CMP include the technological development in the reading strategies and so on. Improvement of science and technology along with the rise of digital publishing could decrease the need for the CMP products, if particular actions would not be taken soon.
Environmental.
Environmental forces affecting Strategies To Reduce Product Proliferation Case Study Analysis includes the issues of environmental communities over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink used while publishing should not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized initially by the Federal government to be entered in the publishing market.
Market Analysis (Porter's Five Forces Design).
Porter's 5 Forces Model could be utilized to evaluate the appearance of the publishing market China. A short analysis of the Porter's Five Forces is given as follows;.
Risk of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Market is moderate. The possible development in the industry tends to draw in new entrants to the publishing industry. Nevertheless, the existence of intense competition and the requirement of big capital tends to demotivate new entrants to enter in the marketplace.
Risk of Alternative.
Danger of Alternative is high for the Chinese Publishing Market. The alternative items for the released documents is the documents presented in the digital libraries on specific sites. The altering customer choices towards digital learning increase the danger of substitution for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The existence of a great deal of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. In addition to it, brand-new entrants are likewise entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The major providers of the Strategies To Reduce Product Proliferation Case Study Analysis include the suppliers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Bargaining power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers requires high quality files at competitive rates.
Rivals Analysis.
CMP runs in an extremely competitive industry with the presence of a great deal of rivals. Nevertheless, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Strategies To Reduce Product Proliferation Case Study Help consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close rivals of CMP. Established in the very same duration, CIP publishes similar kind of books. For a large period, CIP held the biggest market share, and still ranks 2nd and 3rd in various market segments, with a significant focus on instructional publications. CIP acts as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of Strategies To Reduce Product Proliferation Case Study Help easily in the current market situation.
Posts and telecommunication Press (PTP).
It was likewise founded in the exact same duration as Strategies To Reduce Product Proliferation Case Study Analysis and CIP. It is also one of the popular players in the publishing industry with a yearly total earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering dependence over the Chinese markets.
• Increasing number of Consumers
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of prospective resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing present capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to clients.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sectors to the new one can lead the company to lose demand of its items in the market.
Suggestions
With the deep analysis of the external and internal environment of the company along with the market analysis and the competitor analysis, Alternative 2 is recommended to CMP to accomplish its future advancement. As the preferences are shifting towards digital publishing and the company need an immediate solution to avoid the decreasing market development. Intro of digital publishing might prove to be an immediate solution with low quantity of danger for the company. However, the company might also consider the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its product portfolio, the business needs to initially collects the information related to the customer demand, the prospective markets, the government regulations and the data related to the rivals provided in the market. If the initial offering shows a success, the business must go for the other markets. In this method the company would be able to implement its digital publishing program.
Conclusion
The growth of the publishing industry is declining given that 2008, showing a danger to the company's long term existence, however the situation can be managed by considering a development strategy in the future. The company could think about presenting digital publishingin its existing market to execute its development program at instant basis and to avoid the threat of failure for entryway in the brand-new markets.
