Sunnyside Fields 2 Case Study Solution and Analysis
Introduction
Sunnyside Fields 2 Case Study Solution is the biggest publishing company with a greatest market share in the China's book retail market. CMP offers a variety of services consisting of; collecting info, processing information and interaction services. Major company sections of the business include; books, periodicals, consultancy and distribution. The company has a vast item portfolio and its major products include books, regulars, online media, exhibitions, research study reports etc. Sunnyside Fields 2 Case Study Analysis has actually become a specialized information service provider and a large comprehensive Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Important Problems
Although, Sunnyside Fields 2 Case Study Help has actually spent its 60 years journey efficiently, being a successful publishing house, nevertheless, the changing macro market trends and forces bring specific difficulties to the publishing industry in basic and CMP in particular. These aspects include;
• Entrance of the new publishing companies in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Enhancement of science and technology.
The change of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the abilities of the company could be made use of to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Sunnyside Fields 2 Case Study Analysis has particular strengths that can be made use of to decrease the hazards, get rid of the weak point and avail the chances. Strengths of CMP are given as follows;
• The long term experience of Sunnyside Fields 2 Case Study Help in the publishing market i.e. 60 years permits the business to provide high quality items at a lower expense utilizing its previous experiences.
• The technical resources and abilities generated by its successful journey supply a competitive benefit to CMP.
• Large item portfolioof CMP helps it to diversify its risk and supply high value to its clients.
• Strong monetary position allows the business to consider a number of advancement chances without any worry of raising fund externally.
Weaknesses
Together with the strengths, the business has specific weaknesses which could increase restrictions for the company in executing its advancement program. The weak points of Sunnyside Fields 2 Case Study Analysis are given as follows;
• Despite of being a science and innovation publishing company, the company still has conventional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It ought to propose certain growth strategies to avoid its dependence over the Chinese markets to attain long term growth.
Opportunities
The development of the publishing industry is decreasing because 2008, affecting Sunnyside Fields 2 Case Study Solution as well, but the development might be restored by availing certain opportunities presented in the market. The market opportunities for CMP include;
• The company could likewise present Digital Publishing by utilizing its long term technical experience and a strong client recognition in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to decrease its reliance over Chinese markets by utilizing its large financial resources.
Hazards
The altering macro patterns in the market and increasing competition in the publishing market has postured certain risks to Sunnyside Fields 2 Case Study Analysis consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could result in decreasing market share of Sunnyside Fields 2 Case Study Solution due to the consumer shift towards virtual libraries.
• The existence of large number of rivals in the publishing industry increase the danger for CMP to lose its competitive position in the market, as rivals can acquire a strong consumer base by using certain methods like aggressive promo, quality items, and so on
• Entryway of new publishing companies in the market in addition to presence of high competition increases the risk of losing the customer base.
Monetary Analysis.
Due to absence of data, the monetary ratios of CMP might not be computed. It could be examined from the Appendix III that the annual overall incomes of Sunnyside Fields 2 Case Study Analysis during the period 2000-2012 are growing at a high development rate, revealing that the yearly demand of the items of CMP is growing and the company is quite efficient in attracting a big number of customers at a possible cost.
Together with it, the second graph which reveals the annual development in the Sunnyside Fields 2 Case Study Analysis total properties, reveals that the business is quite efficient in adding value to its properties through its incomes. The growth in assets shows that the total worth of the firm is likewise increasing with increasing the overall revenues. (Unidentified, 2013).
Another monetary analysis of the company using the provided data might be the analysis concerning the circulation of overall revenues of the business. Huge part of the earnings of CMP comes from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company could move towards other business sections with a prospective growth to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis might be conducted to discover the numerous external forces affecting the performance of the business and the current trends in the external environment of the company. A short PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial effect on the state of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is extremely monitored and guided by the Promotion Department of the Communist Party of China. Therefore, it might be said that the general political forces affecting Sunnyside Fields 2 Case Study Help business are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in general and the CMP in specific includesthe prices of paper, the earnings level of customers, the inflation rate, and the total GDP growth of the nation. All these forces integrate effect the need for the publishing market.
Social and Demographical.
The consumer choices are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the changing customer choices.
Technological.
Technological forces affecting the CMP include the technological improvement in the reading methods etc. Enhancement of science and innovation along with the increase of digital publishing could reduce the demand for the CMP items, if particular actions would not be taken soon.
Environmental.
Environmental forces affecting Sunnyside Fields 2 Case Study Help includes the issues of environmental neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink utilized while publishing ought to not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal policies relating to the publishing sector is managed by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be authorized first by the Government to be entered in the publishing market. The ordinance forbids direct involvement of foreign entities and people in the publishing sector.
Market Analysis (Porter's Five Forces Model).
Porter's 5 Forces Design might be used to evaluate the beauty of the publishing market China. A brief analysis of the Porter's Five Forces is provided as follows;.
Threat of New Entrants.
Dangers of new entrants in the Chinese Publishing Industry is moderate. The possible development in the market tends to draw in brand-new entrants to the publishing industry. However, the existence of extreme competitors and the requirement of substantial capital tends to demotivate new entrants to go into in the market.
Risk of Alternative.
Hazard of Replacement is high for the Chinese Publishing Market. The substitute products for the published documents is the files provided in the virtual libraries on specific sites. The changing consumer choices towards digital learning increase the hazard of replacement for the market.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The presence of a great deal of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. Along with it, new entrants are also participating in the market increasing the competition for CMP.
Bargaining Power of Provider.
The major suppliers of the Sunnyside Fields 2 Case Study Analysis consist of the suppliers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality files at competitive costs.
Competitors Analysis.
CMP operates in a highly competitive market with the existence of a great deal of rivals. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Sunnyside Fields 2 Case Study Analysis consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close rivals of CMP. Established in the same duration, CIP releases comparable kind of books. For a large period, CIP held the largest market share, and still ranks third and 2nd in various market sections, with a major focus on educational publications. CIP functions as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the marketplace share of Sunnyside Fields 2 Case Study Help quickly in the current market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also founded in the exact same period as CMP and CIP. It ranks 6th in the state-owned publishers in regards to service scale. It is likewise one of the popular gamers in the publishing industry with a yearly total earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing dependence over the Chinese markets.
• Increasing variety of Consumers
• Development chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core organisation segments to the new one can lead the company to lose demand of its products in the market.
Suggestions
With the deep analysis of the internal and external environment of the company together with the market analysis and the competitor analysis, Alternative 2 is advised to CMP to attain its future advancement. As the preferences are moving towards digital publishing and the business require an instant option to prevent the decreasing market growth. Introduction of digital publishing could show to be an immediate service with low quantity of danger for the company. However, the business could also consider the growth program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the business should first collects the information related to the customer demand, the prospective markets, the federal government regulations and the information related to the competitors provided in the market. After that, the business must decide one potential sector for its preliminary offering. It ought to gather research that how it could separate its digital publishing from the existing rivals' products. The actions above the business ought to go for the preliminary offering. If the initial offering proves a success, the business ought to choose the other markets. In this method the business would have the ability to execute its digital publishing program.
Conclusion
Although, the development of the publishing market is declining because 2008, revealing a danger to the business's long term presence, however the circumstance can be controlled by considering an advancement strategy in the future. The business might consider presenting digital publishingin its existing market to execute its development program at immediate basis and to prevent the danger of failure for entryway in the brand-new markets.
