Symbian Google Apple In The Mobile Space A 2 Case Study Solution and Analysis
Introduction
Symbian Google Apple In The Mobile Space A 2 Case Study Analysis is the biggest publishing company with a greatest market share in the China's book retail market. CMP has actually become a specialized details supplier and a big comprehensive Science and Innovation publishing business through the integration of print media, audio-visual media and the network media.
Important Concerns
Although, Symbian Google Apple In The Mobile Space A 2 Case Study Help has invested its 60 years journey efficiently, being a successful publishing house, nevertheless, the changing macro market trends and forces bring certain obstacles to the publishing market in general and CMP in particular. These factors include;
• Entryway of the brand-new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Improvement of science and technology.
The transformation of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the business could be used to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Symbian Google Apple In The Mobile Space A 2 Case Study Solution has certain strengths that can be made use of to lower the hazards, overcome the weak point and obtain the chances. Strengths of CMP are given as follows;
• The long term experience of Symbian Google Apple In The Mobile Space A 2 Case Study Solution in the publishing industry i.e. 60 years enables the business to offer high quality items at a lower expense utilizing its previous experiences.
• The technical resources and abilities generated by its successful journey provide a competitive benefit to CMP.
• Huge item portfolioof CMP helps it to diversify its threat and offer high value to its clients.
• Strong monetary position permits the company to consider numerous development opportunities without any worry of raising fund externally.
Weaknesses
In addition to the strengths, the company has particular weaknesses which could increase restrictions for the business in implementing its development program. The weak points of Symbian Google Apple In The Mobile Space A 2 Case Study Help are given as follows;
• Despite of being a science and technology publishing company, the business still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It ought to propose specific growth strategies to avoid its reliance over the Chinese markets to achieve long term development.
Opportunities
The development of the publishing market is declining given that 2008, affecting Symbian Google Apple In The Mobile Space A 2 Case Study Solution as well, however the development might be restored by availing specific chances provided in the market. The market opportunities for CMP include;
• The company could also present Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP could consider an advancement program through the growth towards foreign markets in order to decrease its dependence over Chinese markets by utilizing its huge financial resources.
Risks
The changing macro patterns in the market and increasing competition in the publishing market has actually postured specific risks to Symbian Google Apple In The Mobile Space A 2 Case Study Help including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could result in declining market share of Symbian Google Apple In The Mobile Space A 2 Case Study Analysis due to the customer shift towards digital libraries.
• The existence of large number of rivals in the publishing market increase the risk for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by using specific strategies like aggressive promotion, quality products, and so on
• Entrance of brand-new publishing companies in the market together with presence of high competitors increases the danger of losing the client base.
Monetary Analysis.
Due to lack of data, the financial ratios of CMP could not be calculated. It could be analyzed from the Appendix III that the annual total incomes of Symbian Google Apple In The Mobile Space A 2 Case Study Solution during the duration 2000-2012 are growing at a high development rate, revealing that the yearly need of the products of CMP is growing and the business is rather efficient in attracting a large number of clients at a possible cost.
Along with it, the second chart which reveals the annual development in the Symbian Google Apple In The Mobile Space A 2 Case Study Solution overall properties, reveals that the business is quite effective in including worth to its assets through its revenues. The growth in assets shows that the overall worth of the company is likewise increasing with increasing the overall earnings. (Unidentified, 2013).
Another financial analysis of the business using the provided information could be the analysis concerning the distribution of total earnings of the business. Major part of the revenues of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business might move towards other company sections with a possible development to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis might be conducted to discover the various external forces impacting the performance of the business and the recent trends in the external environment of the company. A brief PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant effect on the mindset of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely supervised and guided by the Publicity Department of the Communist Celebration of China. It could be said that the total political forces impacting CMP organisation are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Cost-effective.
Financial forces impacting the publishing sector in general and the CMP in specific includesthe prices of paper, the income level of customers, the inflation rate, and the general GDP development of the nation. All these forces combine impact the demand for the publishing market.
Social and Demographical.
The consumer choices are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP must focus on digital publishing to meet the altering consumer choices.
Technological.
Technological forces affecting the CMP include the technological advancement in the reading techniques etc. Enhancement of science and technology along with the increase of digital publishing might lower the need for the CMP products, if certain actions would not be taken soon.
Environmental.
Environmental forces impacting Symbian Google Apple In The Mobile Space A 2 Case Study Analysis includes the concerns of environmental neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink utilized while publishing should not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal regulations concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be authorized first by the Government to be gone into in the publishing market. The ordinance prohibits direct participation of foreign entities and people in the publishing sector.
Market Analysis (Porter's Five Forces Model).
Porter's 5 Forces Design could be used to examine the attractiveness of the publishing market China. A short analysis of the Porter's 5 Forces is provided as follows;.
Hazard of New Entrants.
Hazards of new entrants in the Chinese Publishing Market is moderate. The prospective growth in the market tends to attract brand-new entrants to the publishing market. The existence of extreme competition and the requirement of huge capital tends to demotivate brand-new entrants to enter in the market.
Risk of Substitution.
Risk of Substitution is high for the Chinese Publishing Market. The substitute products for the released documents is the files presented in the virtual libraries on specific websites. The changing consumer choices towards digital knowing increase the risk of replacement for the industry.
Competitive Competition.
Competitive rivalry in the publishing market is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive competition for CMP. Together with it, brand-new entrants are also entering into the market increasing the competitors for CMP.
Bargaining Power of Provider.
The major providers of the Symbian Google Apple In The Mobile Space A 2 Case Study Analysis consist of the providers of the paper for releasing documents. As CMP is the largest publisher in the Chinese Publishing Market, therefore the overall bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Haggling power of purchaser in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality documents at competitive prices.
Competitors Analysis.
CMP runs in a highly competitive market with the presence of large number of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Symbian Google Apple In The Mobile Space A 2 Case Study Help include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP quickly in the existing market circumstance.
Posts and telecommunication Press (PTP).
It was also established in the very same duration as Symbian Google Apple In The Mobile Space A 2 Case Study Help and CIP. It is likewise one of the prominent players in the publishing industry with an annual total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing number of Consumers
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Use of possible resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to introduce utilizing existing capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio provides high worth to clients.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business sections to the new one can lead the business to lose need of its products in the market.
Recommendations
With the deep analysis of the internal and external environment of the company together with the industry analysis and the competitor analysis, Alternative 2 is suggested to CMP to accomplish its future advancement. As the preferences are shifting towards digital publishing and the business require an immediate option to avoid the decreasing industry development. Introduction of digital publishing might show to be an instant service with low amount of danger for the business. The business could likewise consider the expansion program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the business needs to initially gathers the information connected to the consumer demand, the possible markets, the government guidelines and the data connected to the competitors provided in the market. After that, the company should decide one possible section for its preliminary offering. It ought to collect research that how it could distinguish its digital publishing from the existing competitors' items. After all the steps above the company should go for the preliminary offering. If the preliminary offering shows a success, the company ought to go for the other markets. In this way the company would be able to implement its digital publishing program.
Conclusion
The development of the publishing market is decreasing because 2008, revealing a hazard to the business's long term existence, but the situation can be controlled by considering an advancement plan in the future. The business might consider introducing digital publishingin its existing market to implement its advancement program at immediate basis and to avoid the risk of failure for entryway in the brand-new markets.
