Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Solution and Analysis
Introduction
Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Analysis is the largest publishing company with a greatest market share in the China's book retail market. CMP has become a specialized details company and a large thorough Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Critical Issues
CMP has spent its 60 years journey smoothly, being a successful publishing house, however, the altering macro market patterns and forces bring specific challenges to the publishing market in general and Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Help in particular. These aspects consist of;
• Entryway of the new publishing companies in the industry.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Enhancement of science and innovation.
The improvement of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the abilities of the company could be made use of to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Solution has specific strengths that can be utilized to minimize the threats, get rid of the weakness and obtain the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Solution in the publishing industry i.e. 60 years allows the business to supply high quality products at a lower cost using its prior experiences.
• The technical resources and abilities created by its effective journey supply a competitive benefit to CMP.
• Large item portfolioof CMP assists it to diversify its threat and offer high value to its customers.
• Strong financial position enables the business to consider a number of development chances without any worry of raising fund externally.
Weaknesses
Together with the strengths, the business has specific weak points which might increase restrictions for the business in executing its advancement program. The weak points of Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Solution are given as follows;
• Despite of being a science and innovation publishing company, the company still has standard ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It must propose specific growth plans to avoid its dependence over the Chinese markets to attain long term development.
Opportunities
Although, the growth of the publishing industry is declining given that 2008, impacting Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Help as well, however the development might be restored by availing certain opportunities presented in the market. The marketplace chances for CMP consist of;
• The business might also introduce Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP might consider an advancement program through the expansion towards foreign markets in order to lower its dependence over Chinese markets by using its large financial resources.
Threats
The changing macro patterns in the market and increasing competition in the publishing industry has posed particular risks to Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might cause decreasing market share of Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Help due to the customer shift towards virtual libraries.
• The presence of large number of rivals in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as rivals can get a strong consumer base by using certain methods like aggressive promotion, quality products, etc.
• Entryway of new publishing companies in the industry in addition to presence of high competitors increases the threat of losing the client base.
Monetary Analysis.
The business has a quite competitive financial performance. Due to absence of data, the monetary ratios of CMP might not be calculated. The general monetary efficiency of the business could be analyzed by utilizing the graphs given in the case Appendices. It might be examined from the Appendix III that the yearly overall profits of CMP during the period 2000-2012 are growing at a high growth rate, revealing that the annual demand of the items of Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Help is growing and the business is quite efficient in drawing in a large number of clients at a potential cost.
Together with it, the second chart which shows the annual development in the Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Help total possessions, shows that the business is quite efficient in including value to its properties through its revenues. The growth in possessions shows that the overall worth of the firm is also increasing with increasing the overall profits. (Unknown, 2013).
Another monetary analysis of the company utilizing the offered information could be the analysis regarding the circulation of total revenues of the business. Major part of the incomes of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business might move towards other company sections with a prospective growth to attain its future advancement objective.
PESTEL Analysis
PESTEL analysis might be carried out to learn the various external forces impacting the performance of the company and the current trends in the external environment of the business. A short PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable influence on the mindset of the people about the communist ideology of the government, therefore, the publishing sector is highly monitored and directed by the Publicity Department of the Communist Celebration of China. It might be stated that the general political forces impacting CMP organisation are high. The federal government policies relating to the publishing sector are likewise increasing with the passage of time.
Affordable.
Economic forces impacting the publishing sector in general and the CMP in particular includesthe rates of paper, the income level of customers, the inflation rate, and the general GDP growth of the nation. All these forces combine effect the demand for the publishing market.
Social and Demographical.
The consumer choices are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to focus on digital publishing to meet the altering consumer choices.
Technological.
Technological forces impacting the CMP consist of the technological improvement in the reading methods and so on. Enhancement of science and innovation along with the increase of digital publishing might decrease the need for the CMP items, if particular actions would not be taken soon.
Environmental.
Environmental forces affecting Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Solution includes the issues of environmental communities over the use of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink used while publishing ought to not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be authorized initially by the Government to be gone into in the publishing market.
Market Analysis (Porter's Five Forces Design).
Porter's Five Forces Design could be used to evaluate the beauty of the publishing market China. A brief analysis of the Porter's 5 Forces is provided as follows;.
Hazard of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Market is moderate. The prospective growth in the industry tends to attract new entrants to the publishing market. However, the existence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.
Danger of Substitution.
Threat of Replacement is high for the Chinese Publishing Industry. The substitute products for the released documents is the files presented in the digital libraries on specific sites. The changing customer preferences towards digital learning increase the threat of substitution for the market.
Competitive Competition.
Competitive competition in the publishing market is high. The presence of large number of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Along with it, new entrants are likewise participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The major suppliers of the Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Help consist of the suppliers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of buyer in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive industry with the presence of large number of competitors. Nevertheless, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Solution consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the existing market circumstance.
Posts and telecommunication Press (PTP).
It was likewise founded in the same period as Tabletteach Opportunity Analysis For A New Educational Technology Product Case Study Analysis and CIP. It is also one of the prominent gamers in the publishing market with an annual overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing number of Consumers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing current abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio provides high worth to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sectors to the new one can lead the company to lose need of its items in the market.
Recommendations
With the deep analysis of the internal and external environment of the business along with the industry analysis and the rival analysis, Alternative 2 is advised to CMP to achieve its future advancement. As the preferences are moving towards digital publishing and the business need an instant service to avoid the declining market development. Intro of digital publishing could prove to be an immediate solution with low quantity of risk for the business. Nevertheless, the business could likewise think about the growth program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its product portfolio, the company should initially collects the data connected to the customer demand, the possible markets, the government policies and the data connected to the competitors presented in the market. After that, the company should decide one potential sector for its preliminary offering. It needs to gather research study that how it could separate its digital publishing from the existing rivals' products. The actions above the company ought to go for the preliminary offering. If the initial offering shows a success, the company needs to go for the other markets. In this method the company would be able to implement its digital publishing program.
Conclusion
The development of the publishing industry is decreasing since 2008, showing a risk to the business's long term presence, but the scenario can be controlled by thinking about an advancement plan in the future. The business could consider presenting digital publishingin its existing market to execute its advancement program at instant basis and to prevent the risk of failure for entrance in the new markets.
