Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Solution and Analysis
Introduction
Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Help is the biggest publishing company with a highest market share in the China's book retail market. CMP provides a variety of services consisting of; gathering details, processing info and interaction services. Major company sectors of the company include; books, regulars, consultancy and distribution. The company has a large item portfolio and its significant products include books, regulars, online media, exhibits, research reports and so on. Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Help has actually become a specialized details company and a large thorough Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Vital Issues
CMP has spent its 60 years journey efficiently, being a successful publishing house, however, the changing macro market patterns and forces bring specific challenges to the publishing industry in general and Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Help in particular. These factors include;
• Entrance of the new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and innovation.
The improvement of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the capabilities of the business could be made use of to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Help has particular strengths that can be made use of to reduce the threats, get rid of the weak point and avail the opportunities. Strengths of CMP are provided as follows;
• The long term experience of Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Analysis in the publishing market i.e. 60 years permits the business to offer high quality products at a lower cost using its previous experiences.
• The technical resources and abilities produced by its successful journey supply a competitive benefit to CMP.
• Vast item portfolioof CMP assists it to diversify its danger and supply high value to its clients.
• Strong monetary position permits the business to think about a number of advancement chances without any fear of raising fund externally.
Weak points
Together with the strengths, the business has particular weak points which might increase restraints for the business in implementing its advancement program. The weaknesses of Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Analysis are offered as follows;
• Despite of being a science and innovation publishing company, the company still has conventional ways ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It needs to propose particular growth plans to avoid its reliance over the Chinese markets to attain long term growth.
Opportunities
The growth of the publishing market is declining because 2008, affecting Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Help as well, however the growth could be restored by availing specific chances provided in the market. The market chances for CMP consist of;
• The company might also introduce Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP could think about an advancement program through the growth towards foreign markets in order to reduce its reliance over Chinese markets by using its huge financial resources.
Threats
The altering macro trends in the market and increasing competitors in the publishing industry has presented certain hazards to Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might cause declining market share of Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Analysis due to the consumer shift towards digital libraries.
• The presence of large number of competitors in the publishing market increase the hazard for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by utilizing specific methods like aggressive promotion, quality products, and so on
• Entryway of new publishing companies in the market in addition to existence of high competition increases the hazard of losing the customer base.
Monetary Analysis.
The company has a rather competitive monetary performance. Due to absence of data, the monetary ratios of CMP could not be calculated. Nevertheless, the general monetary efficiency of the business might be examined by utilizing the charts given up the case Appendices. It could be evaluated from the Appendix III that the annual overall revenues of CMP during the period 2000-2012 are growing at a high growth rate, showing that the annual demand of the items of Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Analysis is growing and the business is quite effective in attracting a large number of clients at a prospective price.
Along with it, the 2nd graph which reveals the annual development in the Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Help total assets, reveals that the company is rather effective in adding worth to its properties through its earnings. The development in assets shows that the total value of the company is also increasing with increasing the total revenues. (Unknown, 2013).
Another financial analysis of the business utilizing the offered information could be the analysis concerning the distribution of overall revenues of the company. Major part of the incomes of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company might move towards other company sections with a potential growth to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis might be conducted to discover the different external forces affecting the efficiency of the business and the recent trends in the external environment of the company. A brief PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the mindset of the people about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and guided by the Promotion Department of the Communist Celebration of China. It could be said that the overall political forces impacting CMP company are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Economic forces affecting the publishing sector in general and the CMP in particular includesthe rates of paper, the earnings level of consumers, the inflation rate, and the total GDP development of the nation. All these forces integrate effect the need for the publishing market.
Social and Demographical.
The consumer choices are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the changing customer preferences.
Technological.
Technological forces impacting the CMP consist of the technological advancement in the reading methods etc. Enhancement of science and technology in addition to the rise of digital publishing could decrease the demand for the CMP products, if certain actions would not be taken quickly.
Environmental.
Environmental forces impacting Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Analysis includes the issues of environmental neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink used while publishing must not be damaging for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized first by the Government to be entered in the publishing market.
Market Analysis (Porter's Five Forces Design).
Porter's Five Forces Model might be used to evaluate the appearance of the publishing industry China. A brief analysis of the Porter's 5 Forces is provided as follows;.
Risk of New Entrants.
Dangers of new entrants in the Chinese Publishing Market is moderate. The possible development in the industry tends to bring in new entrants to the publishing industry. The existence of intense competition and the requirement of substantial capital tends to demotivate new entrants to go into in the market.
Hazard of Alternative.
Hazard of Substitution is high for the Chinese Publishing Market. The alternative items for the published documents is the files provided in the digital libraries on specific sites. The altering consumer preferences towards digital knowing increase the threat of alternative for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The existence of large number of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Along with it, brand-new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Supplier.
The significant providers of the Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Help include the providers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive prices.
Rivals Analysis.
CMP runs in a highly competitive market with the presence of a great deal of rivals. The company has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close competitors of CMP. Founded in the exact same duration, CIP releases similar type of books. For a big time period, CIP held the biggest market share, and still ranks 3rd and 2nd in various market segments, with a significant concentrate on instructional publications. CIP functions as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of Talisman Energy Inc The Decision To Enter Iraq 2 Case Study Solution quickly in the present market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise founded in the same period as CMP and CIP. It ranks sixth in the state-owned publishers in terms of service scale. It is also one of the prominent gamers in the publishing market with an annual overall earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing number of Clients
• Growth chances.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Use of possible resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present using existing abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to clients.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company sections to the new one can lead the business to lose demand of its items in the market.
Recommendations
As the choices are shifting towards digital publishing and the company require an immediate service to avoid the declining market development. The business might likewise consider the growth program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its item portfolio, the business needs to first gathers the information connected to the customer need, the prospective markets, the federal government guidelines and the information connected to the rivals presented in the market. After that, the company ought to choose one prospective segment for its preliminary offering. It should collect research that how it might separate its digital publishing from the existing rivals' products. The actions above the company must go for the preliminary offering. If the initial offering proves a success, the business ought to opt for the other markets. In this way the company would have the ability to implement its digital publishing program.
Conclusion
Although, the growth of the publishing industry is declining considering that 2008, showing a threat to the business's long term presence, however the situation can be controlled by considering an advancement plan in the future. The company could think about presenting digital publishingin its existing market to implement its development program at immediate basis and to avoid the threat of failure for entrance in the brand-new markets.
