Teens Today Young Adults In 2020 Case Study Solution and Analysis
Introduction
Teens Today Young Adults In 2020 Case Study Analysis is the biggest publishing company with a highest market share in the China's book retail market. CMP provides a number of services including; gathering information, processing details and communication services. Major organisation sectors of the company include; books, periodicals, consultancy and circulation. The company has a vast item portfolio and its major products include books, regulars, online media, exhibitions, research reports etc. Teens Today Young Adults In 2020 Case Study Help has actually ended up being a specialized info service provider and a large comprehensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Critical Concerns
CMP has actually invested its 60 years journey efficiently, being an effective publishing home, nevertheless, the changing macro market patterns and forces bring certain difficulties to the publishing industry in general and Teens Today Young Adults In 2020 Case Study Solution in specific. These aspects consist of;
• Entrance of the new publishing companies in the industry.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and technology.
The transformation of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the business could be made use of to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Teens Today Young Adults In 2020 Case Study Solution has certain strengths that can be utilized to decrease the threats, get rid of the weakness and get the opportunities. Strengths of CMP are given as follows;
• The long term experience of Teens Today Young Adults In 2020 Case Study Solution in the publishing industry i.e. 60 years allows the business to supply high quality items at a lower cost utilizing its prior experiences.
• The technical resources and abilities created by its effective journey supply a competitive benefit to CMP.
• Large item portfolioof CMP helps it to diversify its threat and provide high value to its customers.
• Strong monetary position enables the company to think about a number of development opportunities with no worry of raising fund externally.
Weak points
In addition to the strengths, the company has specific weaknesses which could increase restraints for the company in executing its advancement program. The weak points of Teens Today Young Adults In 2020 Case Study Help are given as follows;
• Despite of being a science and technology publishing company, the company still has standard methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It should propose specific expansion strategies to prevent its dependence over the Chinese markets to achieve long term growth.
Opportunities
Although, the growth of the publishing industry is decreasing since 2008, impacting Teens Today Young Adults In 2020 Case Study Solution too, however the development might be restored by availing particular chances provided in the market. The marketplace chances for CMP include;
• The company might also present Digital Publishing by utilizing its long term technical experience and a strong consumer recognition in the market.
• CMP could consider an advancement program through the growth towards foreign markets in order to decrease its dependence over Chinese markets by using its huge funds.
Hazards
The changing macro trends in the market and increasing competition in the publishing industry has posed specific hazards to Teens Today Young Adults In 2020 Case Study Solution consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could result in declining market share of Teens Today Young Adults In 2020 Case Study Solution due to the consumer shift towards digital libraries.
• The presence of large number of rivals in the publishing market increase the hazard for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by utilizing certain methods like aggressive promo, quality items, and so on
• Entryway of brand-new publishing firms in the market in addition to presence of high competition increases the danger of losing the customer base.
Monetary Analysis.
The business has a quite competitive financial efficiency. Due to lack of information, the monetary ratios of CMP could not be calculated. Nevertheless, the total monetary efficiency of the business could be examined by using the charts given up the case Appendices. It could be evaluated from the Appendix III that the annual overall profits of CMP during the duration 2000-2012 are growing at a high growth rate, showing that the annual need of the products of Teens Today Young Adults In 2020 Case Study Help is growing and the business is quite effective in bring in a large number of clients at a potential price.
Together with it, the second chart which reveals the yearly growth in the Teens Today Young Adults In 2020 Case Study Help total possessions, reveals that the company is rather effective in adding value to its possessions through its profits. The growth in properties reveals that the total value of the firm is also increasing with increasing the overall revenues. (Unidentified, 2013).
Another monetary analysis of the company utilizing the given data could be the analysis regarding the circulation of total incomes of the business. Huge part of the revenues of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business might move towards other organisation sections with a prospective growth to accomplish its future development objective.
PESTEL Analysis
PESTEL analysis could be conducted to discover the various external forces affecting the performance of the company and the recent trends in the external environment of the business. A quick PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial impact on the mindset of individuals about the communist ideology of the government, for that reason, the publishing sector is extremely supervised and directed by the Publicity Department of the Communist Celebration of China. It could be said that the general political forces affecting CMP business are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in basic and the CMP in particular includesthe rates of paper, the earnings level of customers, the inflation rate, and the total GDP growth of the nation. All these forces combine impact the need for the publishing market.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP needs to focus on digital publishing to meet the changing consumer preferences.
Technological.
Technological forces impacting the CMP consist of the technological improvement in the reading methods and so on. Enhancement of science and technology together with the rise of digital publishing might decrease the need for the CMP items, if particular actions would not be taken quickly.
Environmental.
Ecological forces affecting Teens Today Young Adults In 2020 Case Study Analysis consists of the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink used while publishing should not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be authorized first by the Federal government to be gone into in the publishing market.
Market Analysis (Porter's Five Forces Design).
Porter's Five Forces Model could be used to analyze the appearance of the publishing market China. A brief analysis of the Porter's Five Forces is given as follows;.
Risk of New Entrants.
Threats of new entrants in the Chinese Publishing Industry is moderate. The possible development in the market tends to attract new entrants to the publishing market. The presence of extreme competitors and the requirement of substantial capital tends to demotivate new entrants to enter in the market.
Danger of Substitution.
Risk of Alternative is high for the Chinese Publishing Industry. The replacement items for the published files is the documents provided in the digital libraries on specific websites. The changing consumer choices towards digital knowing increase the threat of alternative for the market.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The existence of a great deal of consumers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive rivalry for CMP. In addition to it, new entrants are likewise participating in the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The significant providers of the Teens Today Young Adults In 2020 Case Study Solution consist of the providers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the general bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of purchaser in the publishing market is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the purchasers requires high quality documents at competitive costs.
Rivals Analysis.
CMP operates in an extremely competitive industry with the presence of large number of competitors. Nevertheless, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Teens Today Young Adults In 2020 Case Study Solution include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Founded in the exact same duration, CIP publishes comparable kind of books. For a big period, CIP held the largest market share, and still ranks 3rd and second in numerous market sectors, with a major focus on academic publications. CIP functions as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of Teens Today Young Adults In 2020 Case Study Help quickly in the present market circumstance.
Posts and telecommunication Press (PTP).
It was also established in the same period as Teens Today Young Adults In 2020 Case Study Solution and CIP. It is likewise one of the popular gamers in the publishing industry with an annual overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing variety of Clients
• Growth opportunities.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using present abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sectors to the brand-new one can lead the business to lose need of its products in the market.
Suggestions
With the deep analysis of the external and internal environment of the business in addition to the industry analysis and the competitor analysis, Alternative 2 is recommended to CMP to attain its future development. As the preferences are shifting towards digital publishing and the business need an immediate solution to prevent the declining industry development. For that reason, intro of digital publishing might prove to be an instant option with low amount of risk for the company. Nevertheless, the company might also consider the growth program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its item portfolio, the company needs to first collects the information related to the consumer demand, the possible markets, the government guidelines and the information related to the rivals provided in the market. If the preliminary offering proves a success, the business must go for the other markets. In this method the company would be able to execute its digital publishing program.
Conclusion
The growth of the publishing market is decreasing considering that 2008, showing a danger to the business's long term presence, but the scenario can be managed by thinking about a development plan in the future. The business could consider presenting digital publishingin its existing market to implement its advancement program at instant basis and to avoid the danger of failure for entryway in the new markets.
