Teens Today Young Adults In 2020 Case Study Solution and Analysis
Intro
Teens Today Young Adults In 2020 Case Study Help is the largest publishing company with a greatest market share in the China's book retail market. CMP offers a number of services consisting of; gathering details, processing details and communication services. Major company sections of the business consist of; books, regulars, consultancy and circulation. The business has a large product portfolio and its major products include books, periodicals, online media, exhibits, research reports and so on. Teens Today Young Adults In 2020 Case Study Help has actually ended up being a specialized information service provider and a big detailed Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Vital Problems
Although, Teens Today Young Adults In 2020 Case Study Solution has actually invested its 60 years journey efficiently, being an effective publishing home, nevertheless, the altering macro market trends and forces bring specific difficulties to the publishing market in basic and CMP in particular. These aspects consist of;
• Entrance of the brand-new publishing companies in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Enhancement of science and technology.
The improvement of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the company could be made use of to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Teens Today Young Adults In 2020 Case Study Solution has certain strengths that can be utilized to decrease the threats, conquer the weak point and get the chances. Strengths of CMP are offered as follows;
• The long term experience of Teens Today Young Adults In 2020 Case Study Analysis in the publishing market i.e. 60 years enables the company to offer high quality products at a lower cost using its prior experiences.
• The technical resources and capabilities created by its successful journey offer a competitive advantage to CMP.
• Large item portfolioof CMP helps it to diversify its risk and provide high value to its clients.
• Strong monetary position allows the business to consider numerous development opportunities with no fear of raising fund externally.
Weak points
Together with the strengths, the company has specific weak points which might increase restraints for the company in executing its development program. The weaknesses of Teens Today Young Adults In 2020 Case Study Solution are given as follows;
• Despite of being a science and technology publishing firm, the business still has conventional methods ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose particular growth plans to prevent its dependence over the Chinese markets to achieve long term growth.
Opportunities
The development of the publishing market is decreasing since 2008, impacting Teens Today Young Adults In 2020 Case Study Solution as well, however the growth could be restored by availing particular chances presented in the market. The marketplace chances for CMP include;
• The company might likewise introduce Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP could think about a development program through the growth towards foreign markets in order to decrease its dependence over Chinese markets by utilizing its vast financial resources.
Dangers
The changing macro trends in the market and increasing competitors in the publishing industry has posed certain dangers to Teens Today Young Adults In 2020 Case Study Analysis consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could lead to decreasing market share of Teens Today Young Adults In 2020 Case Study Help due to the consumer shift towards digital libraries.
• The presence of large number of rivals in the publishing market increase the threat for CMP to lose its competitive position in the market, as competitors can gain a strong customer base by utilizing certain methods like aggressive promo, quality products, etc.
• Entrance of brand-new publishing firms in the market along with existence of high competition increases the danger of losing the consumer base.
Financial Analysis.
Due to lack of data, the monetary ratios of CMP could not be computed. It could be analyzed from the Appendix III that the yearly overall incomes of Teens Today Young Adults In 2020 Case Study Analysis throughout the period 2000-2012 are growing at a high development rate, revealing that the yearly need of the products of CMP is growing and the company is rather efficient in bring in a big number of clients at a prospective price.
Together with it, the second chart which shows the annual development in the Teens Today Young Adults In 2020 Case Study Help overall possessions, reveals that the business is rather efficient in adding worth to its possessions through its profits. The growth in possessions shows that the overall value of the company is likewise increasing with increasing the total incomes. (Unidentified, 2013).
Another monetary analysis of the business utilizing the given information might be the analysis concerning the distribution of overall incomes of the company. Major part of the profits of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company might move towards other company segments with a potential development to attain its future advancement objective.
PESTEL Analysis
PESTEL analysis could be conducted to learn the various external forces impacting the performance of the company and the current patterns in the external environment of the company. A short PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable influence on the state of mind of the people about the communist ideology of the government, for that reason, the publishing sector is highly supervised and directed by the Promotion Department of the Communist Party of China. Therefore, it might be stated that the general political forces affecting Teens Today Young Adults In 2020 Case Study Analysis business are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Economical.
Financial forces impacting the publishing sector in basic and the Teens Today Young Adults In 2020 Case Study Solution in particular includesthe costs of paper, the income level of customers, the inflation rate, and the general GDP development of the country. All these forces integrate impact the demand for the publishing market. In addition to it, the financial policies related to the import of books affect the overall business at CPM. China's financial conditions are quite favorable for CMP with high GDP growth and customer earnings level.
Social and Demographical.
Social and demographical forces include the population development, the customer's choices towards checking out informative products and so on. China has the greatest population worldwide with a high population development, revealing the increasing number of customers of the Teens Today Young Adults In 2020 Case Study Help. However, the consumer preferences are shifting towards digital publishing instead of the traditional was of publishing. In this regard, CMP must concentrate on digital publishing to fulfill the changing consumer preferences.
Technological.
Technological forces affecting the CMP include the technological development in the reading strategies and so on. Improvement of science and innovation along with the increase of digital publishing might lower the demand for the CMP products, if particular actions would not be taken quickly.
Environmental.
Environmental forces impacting Teens Today Young Adults In 2020 Case Study Solution includes the issues of ecological neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be non reusable and the ink used while publishing must not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal guidelines relating to the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be authorized first by the Government to be entered in the publishing market. The regulation prohibits direct participation of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's 5 Forces Model).
Porter's Five Forces Model might be used to examine the appearance of the publishing industry China. A quick analysis of the Porter's 5 Forces is provided as follows;.
Threat of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The potential development in the market tends to bring in new entrants to the publishing market. The presence of extreme competition and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.
Risk of Alternative.
Threat of Replacement is high for the Chinese Publishing Market. The substitute products for the released documents is the files presented in the virtual libraries on certain websites. The changing consumer choices towards digital learning increase the hazard of alternative for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The presence of a great deal of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. In addition to it, new entrants are also entering into the market increasing the competition for CMP.
Bargaining Power of Provider.
The major suppliers of the Teens Today Young Adults In 2020 Case Study Help consist of the suppliers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the purchasers requires high quality documents at competitive rates.
Competitors Analysis.
CMP runs in an extremely competitive industry with the presence of large number of rivals. However, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Teens Today Young Adults In 2020 Case Study Analysis include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP quickly in the present market scenario.
Posts and telecommunication Press (PTP).
It was likewise founded in the exact same duration as Teens Today Young Adults In 2020 Case Study Solution and CIP. It is likewise one of the prominent players in the publishing market with an annual total earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Consumers
• Growth opportunities.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Use of possible resources in expansion.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to present utilizing current abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio offers high worth to clients.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company sectors to the new one can lead the business to lose demand of its products in the market.
Recommendations
As the preferences are moving towards digital publishing and the company need an instant service to avoid the decreasing market development. The company might also consider the expansion program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its product portfolio, the company needs to initially gathers the data associated with the consumer need, the possible markets, the government guidelines and the information associated with the competitors provided in the market. After that, the company ought to decide one potential sector for its preliminary offering. It needs to gather research study that how it could separate its digital publishing from the existing rivals' items. After all the steps above the business should choose the initial offering. If the initial offering shows a success, the company must choose the other markets. In this method the company would have the ability to implement its digital publishing program.
Conclusion
The development of the publishing market is declining given that 2008, showing a danger to the company's long term presence, but the situation can be controlled by thinking about an advancement plan in the future. The company could think about introducing digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the danger of failure for entrance in the brand-new markets.
