Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Solution and Analysis
Intro
Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Solution is the largest publishing company with a greatest market share in the China's book retail market. CMP has ended up being a specialized information provider and a large extensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Critical Issues
Although, Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Analysis has invested its 60 years journey efficiently, being a successful publishing home, nevertheless, the changing macro market trends and forces bring certain obstacles to the publishing industry in basic and CMP in specific. These factors include;
• Entryway of the new publishing firms in the market.
• Declining growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Enhancement of science and innovation.
The change of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the abilities of the company could be made use of to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Solution has specific strengths that can be made use of to minimize the risks, get rid of the weakness and avail the chances. Strengths of CMP are provided as follows;
• The long term experience of Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Help in the publishing market i.e. 60 years allows the company to supply high quality items at a lower cost using its previous experiences.
• The technical resources and abilities created by its effective journey supply a competitive benefit to CMP.
• Huge item portfolioof CMP helps it to diversify its risk and supply high value to its consumers.
• Strong monetary position permits the company to consider a number of advancement chances without any worry of raising fund externally.
Weak points
Along with the strengths, the company has certain weak points which might increase restrictions for the business in executing its development program. The weak points of Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing firm, the company still has conventional ways ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It needs to propose particular growth strategies to prevent its dependence over the Chinese markets to attain long term growth.
Opportunities
The growth of the publishing market is declining because 2008, impacting Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Analysis as well, but the development could be restored by availing specific chances provided in the market. The marketplace opportunities for CMP consist of;
• The business might likewise present Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP could consider an advancement program through the expansion towards foreign markets in order to minimize its reliance over Chinese markets by using its large financial resources.
Threats
The changing macro patterns in the market and increasing competition in the publishing industry has actually positioned certain dangers to Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Help consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could result in declining market share of Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Help due to the consumer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing market increase the danger for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by using certain methods like aggressive promo, quality products, and so on
• Entrance of new publishing firms in the industry along with existence of high competition increases the danger of losing the client base.
Monetary Analysis.
The business has a rather competitive monetary efficiency. Due to absence of information, the monetary ratios of CMP might not be computed. The overall monetary efficiency of the business might be analyzed by using the graphs offered in the case Appendices. It could be evaluated from the Appendix III that the yearly overall incomes of CMP throughout the duration 2000-2012 are growing at a high development rate, showing that the yearly demand of the items of Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Analysis is growing and the business is quite effective in drawing in a a great deal of customers at a prospective price.
Together with it, the 2nd chart which shows the yearly development in the Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Help total possessions, shows that the company is quite effective in adding value to its properties through its incomes. The development in assets reveals that the total worth of the firm is likewise increasing with increasing the overall incomes. (Unknown, 2013).
Another monetary analysis of the company utilizing the offered information could be the analysis concerning the distribution of overall earnings of the business. Major part of the earnings of CMP comes from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business could move towards other service sections with a possible growth to attain its future development objective.
PESTEL Analysis
PESTEL analysis could be performed to learn the different external forces affecting the performance of the company and the current patterns in the external environment of the company. A short PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the state of mind of individuals about the communist ideology of the federal government, therefore, the publishing sector is highly monitored and directed by the Publicity Department of the Communist Celebration of China. Therefore, it could be stated that the overall political forces impacting Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Help service are high. The government policies relating to the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in general and the Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Solution in specific includesthe rates of paper, the income level of consumers, the inflation rate, and the total GDP growth of the country. All these forces integrate impact the need for the publishing market. Along with it, the economic policies related to the import of books impact the total business at CPM. China's economic conditions are quite beneficial for CMP with high GDP growth and consumer earnings level.
Social and Demographical.
Social and demographical forces consist of the population growth, the consumer's choices towards checking out helpful products etc. China has the highest population worldwide with a high population growth, revealing the increasing number of customers of the Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Help. However, the customer choices are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP must focus on digital publishing to fulfill the changing customer preferences.
Technological.
Technological forces impacting the CMP include the technological development in the reading techniques etc. Enhancement of science and innovation together with the rise of digital publishing might minimize the need for the CMP products, if particular actions would not be taken quickly.
Environmental.
Environmental forces affecting Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Analysis consists of the issues of environmental neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink utilized while publishing should not be damaging for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be authorized first by the Government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Model).
Porter's Five Forces Model might be used to examine the beauty of the publishing industry China. A brief analysis of the Porter's Five Forces is offered as follows;.
Risk of New Entrants.
Hazards of new entrants in the Chinese Publishing Industry is moderate. The potential development in the industry tends to draw in brand-new entrants to the publishing industry. However, the existence of intense competitors and the requirement of huge capital tends to demotivate brand-new entrants to enter in the market.
Risk of Alternative.
Danger of Substitution is high for the Chinese Publishing Industry. The substitute items for the published files is the files presented in the digital libraries on specific sites. The altering consumer preferences towards digital knowing increase the threat of alternative for the market.
Competitive Competition.
Competitive competition in the publishing industry is high. The existence of a great deal of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. In addition to it, new entrants are likewise participating in the market increasing the competition for CMP.
Bargaining Power of Supplier.
The major suppliers of the Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Solution consist of the suppliers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of buyer in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive rates.
Rivals Analysis.
CMP operates in an extremely competitive market with the existence of large number of rivals. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Solution include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Founded in the same duration, CIP releases comparable type of books. For a big time period, CIP held the biggest market share, and still ranks third and 2nd in different market sectors, with a major focus on instructional publications. CIP functions as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of Telegraph Media Group The Newspaper Is Dead Long Live The A Change A Business And Leadership Imperative 2 Case Study Solution quickly in the current market circumstance.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also established in the exact same duration as CMP and CIP. It ranks sixth in the state-owned publishers in regards to company scale. It is also among the popular players in the publishing market with an annual total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing number of Consumers
• Growth opportunities.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Use of potential resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce using existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to clients.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company sections to the new one can lead the company to lose demand of its products in the market.
Recommendations
As the choices are shifting towards digital publishing and the company require an immediate option to prevent the decreasing market growth. The company might also consider the expansion program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its product portfolio, the company should first collects the information related to the consumer need, the prospective markets, the government guidelines and the information related to the competitors provided in the market. If the preliminary offering shows a success, the company must go for the other markets. In this way the business would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing industry is decreasing given that 2008, showing a hazard to the company's long term existence, however the circumstance can be controlled by thinking about an advancement strategy in the future. The business could think about introducing digital publishingin its existing market to implement its development program at immediate basis and to prevent the risk of failure for entryway in the brand-new markets.
