Telesat Canada Case Study Solution and Analysis
Introduction
Telesat Canada Case Study Solution is the largest publishing business with a greatest market share in the China's book retail market. CMP offers a variety of services consisting of; gathering details, processing information and interaction services. Major organisation sectors of the business consist of; books, periodicals, consultancy and distribution. The company has a large product portfolio and its major products consist of books, periodicals, online media, exhibits, research study reports etc. Telesat Canada Case Study Analysis has actually become a specialized details service provider and a big extensive Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Important Issues
Although, Telesat Canada Case Study Help has actually invested its 60 years journey efficiently, being an effective publishing house, however, the altering macro market trends and forces bring certain challenges to the publishing market in basic and CMP in specific. These factors consist of;
• Entrance of the brand-new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and technology.
The improvement of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the company could be utilized to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Telesat Canada Case Study Analysis has certain strengths that can be used to minimize the dangers, get rid of the weak point and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of Telesat Canada Case Study Solution in the publishing market i.e. 60 years allows the company to supply high quality products at a lower cost using its prior experiences.
• The technical resources and capabilities generated by its effective journey offer a competitive benefit to CMP.
• Vast product portfolioof CMP assists it to diversify its risk and offer high value to its clients.
• Strong financial position enables the company to consider a number of development chances with no worry of raising fund externally.
Weaknesses
Along with the strengths, the company has specific weak points which might increase constraints for the company in implementing its development program. The weak points of Telesat Canada Case Study Solution are provided as follows;
• Despite of being a science and technology publishing company, the company still has standard methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It ought to propose specific expansion strategies to prevent its reliance over the Chinese markets to achieve long term development.
Opportunities
Although, the growth of the publishing market is declining because 2008, impacting Telesat Canada Case Study Solution as well, however the development could be revived by availing specific opportunities presented in the market. The market chances for CMP include;
• The business could also present Digital Publishing by utilizing its long term technical experience and a strong client recognition in the market.
• CMP could think about an advancement program through the growth towards foreign markets in order to decrease its dependence over Chinese markets by utilizing its huge financial resources.
Risks
The changing macro patterns in the market and increasing competitors in the publishing industry has presented certain risks to Telesat Canada Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might cause declining market share of Telesat Canada Case Study Analysis due to the consumer shift towards virtual libraries.
• The existence of large number of rivals in the publishing market increase the risk for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by using particular strategies like aggressive promotion, quality items, etc.
• Entryway of new publishing firms in the industry together with presence of high competition increases the threat of losing the customer base.
Monetary Analysis.
Due to absence of data, the monetary ratios of CMP could not be calculated. It could be analyzed from the Appendix III that the yearly overall profits of Telesat Canada Case Study Analysis during the duration 2000-2012 are growing at a high development rate, showing that the yearly demand of the products of CMP is growing and the company is quite effective in drawing in a big number of customers at a potential price.
Along with it, the 2nd chart which shows the annual development in the Telesat Canada Case Study Analysis total possessions, reveals that the business is quite effective in adding value to its assets through its incomes. The growth in assets reveals that the overall value of the company is likewise increasing with increasing the overall earnings. (Unknown, 2013).
Another monetary analysis of the company using the given data might be the analysis concerning the distribution of total incomes of the company. Major part of the incomes of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business might move towards other organisation segments with a possible growth to achieve its future development objective.
PESTEL Analysis
PESTEL analysis could be performed to learn the various external forces affecting the performance of the company and the current patterns in the external environment of the company. A quick PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the frame of mind of individuals about the communist ideology of the government, therefore, the publishing sector is extremely monitored and assisted by the Promotion Department of the Communist Celebration of China. It could be stated that the general political forces impacting CMP service are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in basic and the Telesat Canada Case Study Solution in specific includesthe prices of paper, the earnings level of consumers, the inflation rate, and the total GDP development of the nation. All these forces combine impact the need for the publishing market. In addition to it, the economic policies connected to the import of books impact the general organisation at CPM. China's financial conditions are quite beneficial for CMP with high GDP development and customer earnings level.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP should focus on digital publishing to meet the altering customer choices.
Technological.
Technological forces affecting the CMP include the technological development in the reading techniques and so on. Enhancement of science and innovation in addition to the rise of digital publishing might minimize the demand for the CMP products, if particular actions would not be taken soon.
Environmental.
Ecological forces affecting Telesat Canada Case Study Help includes the issues of ecological communities over the use of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink used while publishing needs to not be hazardous for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal regulations regarding the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved initially by the Federal government to be gone into in the publishing market. The ordinance prohibits direct participation of foreign entities and individuals in the publishing sector.
Market Analysis (Porter's Five Forces Design).
Porter's 5 Forces Design could be used to examine the attractiveness of the publishing industry China. A short analysis of the Porter's Five Forces is given as follows;.
Risk of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Market is moderate. The potential growth in the market tends to draw in brand-new entrants to the publishing industry. The presence of extreme competition and the requirement of huge capital tends to demotivate new entrants to go into in the market.
Danger of Alternative.
Threat of Replacement is high for the Chinese Publishing Industry. The replacement products for the published documents is the documents presented in the virtual libraries on specific websites. The changing consumer preferences towards digital knowing increase the hazard of replacement for the market.
Competitive Rivalry.
Competitive competition in the publishing market is high. The presence of large number of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are likewise entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The significant providers of the Telesat Canada Case Study Analysis include the providers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Haggling power of buyer in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality files at competitive costs.
Rivals Analysis.
CMP runs in an extremely competitive industry with the existence of a great deal of competitors. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Telesat Canada Case Study Analysis consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close rivals of CMP. Established in the exact same period, CIP releases similar type of books. For a large period, CIP held the biggest market share, and still ranks second and 3rd in different market segments, with a significant concentrate on academic publications. CIP functions as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the marketplace share of Telesat Canada Case Study Help quickly in the present market circumstance.
Posts and telecommunication Press (PTP).
It was likewise founded in the same duration as Telesat Canada Case Study Help and CIP. It is likewise one of the popular gamers in the publishing market with a yearly overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing number of Clients
• Growth chances.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Use of potential resources in expansion.
• Threat of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to introduce using current abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio offers high worth to clients.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core organisation sections to the new one can lead the business to lose need of its products in the market.
Recommendations
As the preferences are shifting towards digital publishing and the company need an instant option to prevent the declining industry development. The business could likewise consider the expansion program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its product portfolio, the company needs to initially gathers the data associated with the consumer demand, the prospective markets, the government policies and the data related to the competitors provided in the market. After that, the business needs to choose one potential section for its preliminary offering. It should gather research study that how it might distinguish its digital publishing from the existing rivals' items. After all the steps above the company ought to go for the preliminary offering. If the preliminary offering proves a success, the business must opt for the other markets. In this way the business would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining because 2008, revealing a risk to the business's long term presence, but the circumstance can be controlled by thinking about an advancement plan in the future. The company could think about presenting digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the threat of failure for entryway in the brand-new markets.
